TTG Asia
Asia/Singapore Sunday, 28th December 2025
Page 898

Okinawa works to boost tech adoption in tourism amid Covid

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Japan’s Okinawa Prefecture is strengthening efforts to improve tourism offerings using technology in a bid to support safe travel amid the pandemic.

At ResorTech Okinawa, a trade fair held alongside Tourism Expo Japan last week, Okinawa-based companies rolled out new services and solutions for a vast range of providers including accommodations, F&B, retail and transportation as well as DMOs and municipalities.

Recruit Lifestyle Okinawa, an exhibitor at ResorTech Okinawa, promoting e-wallet app Airpay 

The second annual event, which was supported by the prefectural and national governments, marked the culmination of a two-part exhibition. The first attracted 135 exhibitors and more than 8,000 visitors over February 5–6.

“We want to leverage technology to enhance the safety, security, quality and comfort of the lifestyles and activities of both residents and visitors to resort destinations,” said Junichi Inagaki, ResorTech Okinawa executive committee chairman, adding that such concerted efforts would drive greater “productivity and value-add” across the tourism sector.

In response to the Covid-19 crisis, many exhibitors showcased touchless systems designed to offer peace of mind and reduce the need for staff due to the drop in visitors.

Yoshinori Kanemi, representative director of IT company Gold Value Creation, and Ryo Yamada, representative director of accommodation creator United Corporation, introduced their collaboration, MujInn, a system that offers unmanned front desk operations.

Check-in can be completed online in advance including submission of copies of travel documents, while payment can be made by machine at a convenience store. On arrival, guests can confirm their booking by simply snapping a photo at the MujInn terminal, which offers a real-time chat function for queries in Japanese, English, Chinese, Korean and Thai.

“The system is a no-stress, no-fuss way for customers to check-in easily without delay,” said Kanemi, adding that automating such repetitive processes frees employees up to focus on higher-value tasks that help propel businesses forward.

Prashant Nonayya Bangera, president of Rati, which also introduced its smart check-in system, said the technology is reducing crowding in lobbies and helping cut labor costs.

Post-check-in, his solution includes a real-time chat option with the hotel’s front desk, housekeeping, restaurant and spa departments to help visitors make the most of their stay.

Silversea welcomes Silver Moon to fleet

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Singapore to get first MGallery

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Orchard Hills Residences, the newest addition to Accor’s MGallery collection, is set to open in the heart of Orchard Road, Singapore’s famed shopping strip.

The 168 serviced residences will be the first MGallery in Singapore, and is slated to open in 1H2021, under an agreement between the hotel group and investment firm SIN Capital.

Orchard Hills Residences to open in first half of 2021

Designed by Japanese studio Nikken Sekkei, Orchard Hills Residences will be located at Orchard Hills, a fully-integrated luxury healthcare hospitality development that will offer bespoke luxury hospitality services, curated health and wellness services, healthy cuisine, and flexible workspaces.

Key highlights include the world’s first cantilevered clear-bottomed swimming pool more than 100m above street level, and a 9-by-9m digital art installation custom designed by teamLab, among other design features.

Orchard Hills Residences is SIN Capital’s flagship development, the first of a strong pipeline of integrated luxury healthcare hospitality developments in key gateway cities across Asia.

Restaurant A380 @Changi

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Baked Cheesecake with Sable Crust

Waldorf Astoria to make Japan debut in Tokyo

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Safety, value-for-money top priorities for SE Asian Muslim travellers

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Feature-based retail system set to revolutionise hotel distribution in Asia

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A new retail system for hotels allowing bookers to DIY rooms, F&B and activity packages, allowing for true personalisation and customisation of the desired experiences, is set to revolutionise the hotel B2C distribution market in Asia.

Originating from Germany, GauVendi Retail System for hotels breaks away from traditional room types and organise inventory by room feature combinations. Guests may design their own room by selecting, ranking and choosing individual room features like views, floors and space.

Gauvendi Retail System, which allows guests to customise their stay, is billed as the future of hotel distribution

Guests’ purchase journey starts with accessing the participating hotel’s website and clicking the “Customize Your Stay” button embedded on the booking page. It allows guests to DIY their stay experience, rather than booking a generic standard or deluxe room.

Debuted in 2019, GauVendi Retail System recently made its foray into Asia through key distributor, Hospitality Host (HH), founded by Winnie Chui in 2016 who now serves as the managing director of the company. A hotel veteran with over 30 years of marketing and revenue management experience, Chui formerly served at international chains like IHG, Sterling and Summit Hotels, followed by stints with hotel reservation systems like Micros-Fidelio and TravelSolutiones.

HH’s core business includes GDS connectivity and China online branding solutions. According to Chui, GauVendi pioneers the introduction of feature-based shopping for hotels, catering to current trends in consumer behaviour and purchase patterns by letting customers decide the exact room features, attributes and additional services they desire.

Deploying artificial intelligence to personalise offers in real-time, Chui said the company is now looking to onboard hotel operators who are keen on revolutionising the industry and want to embrace change.

Adoption of the dynamic pricing model afforded by the GauVendi retail system, which allows hospitality providers to monetise and sell all room features and ancillary services, still in its “very nascent stages”: Chui

According to Chui, the system benefits hotels by not only offering them differentiated products that they are unable to obtain through current distribution methods, but also boosting their bottomline. It is especially beneficial to hotels which target leisure and long-stay travellers, she added.

Noting that the retail model is common in many industries, especially the retail and airline sectors, she cited the example of how just by unbundling the baggage component, airlines recorded over a four-fold increase in baggage fees annually over a decade.

However, Chui pointed out, the adoption of that operating model is still in the “very nascent stages” in the hospitality industry. Envisioning that the system will drive the future of hotel marketing and sales, she urged hotels to rethink their strategy.

“Such dynamic pricing model is a wake-up call for hoteliers who have the ability to take the lead in transforming their business model at a time where (evolving) is even more critical than ever, helping them not only to generate much-needed revenues that go beyond just the room revenue, but also to stand out from the competition and provide a unique booking experience to create customer delight,” she said.

With today’s travellers becoming more sophisticated and aware of their desires, there is a greater demand for personalisation of experiences.

“Today, the world is a much more global marketplace than ever before, no doubt accelerated by the ‘new normal’ as a result of the challenges created by Covid-19. So we have global reach, as well as a concentration of resources in Asia and Australasia to support rapid growth,” Chui said.

The brand is currently in discussions with several luxury properties and business hotels globally on adopting the system. It is billed as a great fit for resort hotels or hotels which cater to both business and leisure travellers, or even serviced villas and apartments. The system benefits a 10-room beach lodge in the same way it does a 500-room luxury resort.

IHG signs double hotel deal in Thailand

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Marriott expands Thai portfolio

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STB leverages local star power in latest tourism push

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