TTG Asia
Asia/Singapore Wednesday, 4th February 2026
Page 859

Singapore Changi rolls out baggage disinfection service

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Public-private partnerships key to Mekong’s tourism recovery

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It is vital private sector players step up their game to coordinate unified tourism recovery across the Greater Mekong Subregion (GMS) countries in the wake of change at Mekong Tourism Coordinating Office (MTCO), say regional stakeholders.

Earlier this month, Jens Thraenhart, MTCO’s longest serving executive director, handed in his resignation, citing “personal values” as the reason for leaving his seven-year tenure.

Coordination needed among GMS governments, private stakeholders to promote region post-pandemic

He said: “It’s about standing up for my values and doing what I believe in. This office was formed to develop collaborative sustainable tourism across the Mekong region and we have created a very unique and powerful private-public partnership that does that. But in the current situation, it’s difficult.”

Thraenhart will continue his service during his 90-day notice period.

A special MTCO board meeting of GMS member governments will be held in April, where the six tourism ministries will decide how to move forward.

In the interim, regional tourism stakeholders say now is the time for the industry to unite and strengthen the innovative framework Thraenhart has created through MTCO; the secretariat of GMS Tourism Working Group of the six governments; and Destination Mekong, a DMO driven by the private sector; to move forward.

Willem Niemeijer, CEO of YAANA Ventures, noted: “MTCO is a powerful regional lobby and countries need to all come together as one. Stakeholders now have the chance to be part of the building back in tourism recovery. Post-Covid, regional tourism is going to be very important and discussions need to be had.”

Nick Ray, product director at Hanuman Travel, agreed, adding: “The challenge is that each country is working unilaterally. As we begin to reopen, there needs to be coordination and forward-looking countries really need to work together to promote the region.”

He added that while MTCO is driven by GMS governments, it is vital the private sector remains involved in decision-making. “It’s important that Destination Mekong carries on in tandem with MTCO – and the private sector needs to make that happen.”

Geoffrey Lipman, former WTTC president and president of International Coalition of Tourism Partners, said the region’s industry needs to seize this opportunity to strengthen.

“There is now the chance for the organisation to evolve and become much more of a public-private economy. The right components have been put in place by MTCO over the past few years, now, the private sector needs to get engaged to make Destination Mekong a sustainable regional DMO. Often, the private sector better understands the digital and travel world than governments, and they need to work together.”

Destination Mekong is also the driving force behind a series of initiatives, including award-winning Mekong Moments and Mekong Mini Movie Festival, Mekong Innovations in Sustainable Tourism (MIST), and Experience Mekong Collection and Showcases.

Thraenhart expects the majority to continue, with a tourism recovery campaign in development and a virtual internship platform slated to launch in the next few months.

With the military coup currently taking place in Myanmar, this has raised questions over how this will impact MTCO’s work promoting the region. Niemeijer said that while political distractions create a “challenge”, it is important to keep conversations flowing.

He added: “Tourism needs to remain on the table as a way to keep the international and regional community involved in Myanmar as a destination and not put it in isolation. I see this as difficult, but an opportunity for MTCO to keep Myanmar engaged.”

Malaysian agents urged to craft new tourism products for domestic crowd

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Malaysia Tourism Council (MTC) is taking the lead to encourage all tourism associations to develop new products and promote off-the-beaten-path destinations in Malaysia, in order to appeal to the domestic crowd.

It recently trained the local community at Lenggong Valley, a UNESCO certified site in Perak, to become product operators and tailor their services for the domestic market, while international borders remain closed.

Malaysia Tourism Council keen to market Lenggong Valley to domestic travellers 

MTC president, Uzaidi Udanis, shared: “It is important for the local community to benefit from tourism. Lenggong Valley has received UNESCO status since 2012, but not many Malaysians have been there as it is not well-promoted.”

Since the government allowed domestic tours to resume earlier this month – with travel limited to between recovery movement control order (RMCO) states, and via government-registered tour agencies – Uzaidi said MTC’s first project is to organise a technical visit for travel agents to Lenggong Valley early next month.

The purpose of the two-day, one-night visit is to connect travel agents with local operators and community leaders so they can network and explore business opportunities.

Uzaidi said: “In the pre-Covid period, many small operators in Malaysia did not develop their own tour products, but instead relied on selling tours developed by big wholesalers in Malaysia (that were designed) for the foreign inbound market.

“We are encouraging these smaller players to develop their own tourism products for the domestic market, (which can be marketed to) international inbound tourists when the border reopens.”

MTC also plans to host technical visits for agents to Pulau Tuba in Langkawi and the islands off Johor in June; as well as promote eco-tourism and community-based tourism in these destinations, in line with the National Tourism Masterplan.

Said Uzaidi: “In these challenging times, agents can no longer survive by selling dry rooms only as they will be competing directly with hotels.”

Travelport completes first Qantas flight with NDC bookings

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Hilton banks on conversions to bolster growth in Thailand

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Marriott expands Saudi Arabia portfolio

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Avis rolls out six-month car leasing service in Singapore

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Luxury car rentals now made available in Singapore

Preferred Hotels & Resorts promotes Jonathan Newbury

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Preferred Hotels & Resorts has promoted Jonathan Newbury to executive vice president of Asia Pacific.

Newbury brings 30 years of international independent hotel experience to his new position, which carries the responsibility to drive the strategic direction and evolution of the Preferred brand in Asia Pacific, ensuring the success and retention of more than 150 member properties across the region, and overseeing the company’s associates who are based in offices across 10 cities.

As part of this transition, Newbury recently relocated from Chicago to Singapore with his family.

Newbury first joined Preferred in July 2008, intially serving as vice president of brand development and most recently as senior vice president of strategic development. During his time as senior vice president, he spearheaded a variety of global development initiatives that helped fuel a 20 per cent growth in the brand’s hotel portfolio over the past decade.

In addition to his development work, Newbury served as Preferred’s vice president of E-Commerce & Technology from July 2010 to March 2012.

Prior to joining Preferred, Newbury spent three years as vice president of global development for Small Luxury Hotels of the World. He has also served as operations director for VIP SKI, which operates luxury chalets, hotels, and resorts across the French and Austrian Alps, and held on-property sales and marketing positions with both The Langham Hotels and Resorts and Thistle Hotel brands.

Trip.com brings train seat selection onto booking app

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Trip.com has launched a series of seat selection services for customers looking to book rides on KTX, ITX and Mugunghwa-ho trains in South Korea.

Seats can now be chosen online, ahead of the trip. KTX passengers are also able to select different class seats for several passengers at one time.

Trip.com customers can select seats across different classes on KTX train services

Representatives of OTA and South Korea’s national rail operator KORAIL said the new service offering would address travellers’ need for safer travel experience.

“With the upgrading of social distancing measures, the most important value consideration of passengers is naturally safety when using transport facilities,” said Justin Hong, South Korea general manager of Trip.com.

“To enable passengers to use transport services more safely and conveniently, Trip.com has upgraded its ticketing service offerings, and will offer more diversified services to ensure the safety of passengers.”

A KORAIL executive added: “We will continue to put safety first and do our utmost to enhance passengers’ riding comfort.”

Trip.com was the first OTA to offer online ticketing service for South Korea’s high speed railway system, KTX, in 2018. Recent upgrades have made the service available in multiple languages, facilitating overseas bookings for the country’s train services.

Comforting grains

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