TTG Asia
Asia/Singapore Saturday, 13th December 2025
Page 840

First signs of travel recovery in India emerges

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MAS’ MHholidays offers holiday packages beyond its network

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India extends ban on international flights till April 30

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Sydney Airport signs five-year technology deal with SITA

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Sydney Airport has inked a five-year contract with SITA for the provision of common-use services which will enable the implementation of a low-touch passenger journey, an improved baggage experience, and significant operational efficiency benefits for the airport.

Launched on March 1, the solutions are deployed at both Terminal 1 (international) and Terminal 2 (domestic). They comprise SITA BagMessage, which eliminates the need for multiple baggage system interfaces between airlines and airports; as well as SITA Flex, a common-use platform that enables replacement of current traditional common-use touchpoints such as check-in, gate boarding, and service desks.

Sydney Airport deploys SITA Flex and SITA BagMessage to enable a smarter passenger experience

The latter also builds on existing infrastructures – such as on-site and off-site bag drops and kiosks – which can be re-used and repurposed as required, offering efficiency benefits in a time of economic uncertainty.

Sumesh Patel, SITA’s president of APAC, said: “We understand the harsh impact of Covid-19 on airports globally and we’ve adapted our solutions to deliver airport operations that are resilient, agile, and highly cost-efficient.

“SITA’s goal is to provide best-in-class technology solutions and to help Sydney Airport reshape its value proposition to all its stakeholders. A key element is to ensure maximum use of existing assets and technology infrastructure.”

Sydney Airport’s vision for development had been laid out in its 2039 Master Plan, and the core tenets of this plan mirrored SITA’s mission and technology roadmap. Enhancing the passenger experience, increasing efficiency, focusing on safety and security, and driving productivity were shared focal points.

Singapore Changi rolls out baggage disinfection service

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Public-private partnerships key to Mekong’s tourism recovery

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It is vital private sector players step up their game to coordinate unified tourism recovery across the Greater Mekong Subregion (GMS) countries in the wake of change at Mekong Tourism Coordinating Office (MTCO), say regional stakeholders.

Earlier this month, Jens Thraenhart, MTCO’s longest serving executive director, handed in his resignation, citing “personal values” as the reason for leaving his seven-year tenure.

Coordination needed among GMS governments, private stakeholders to promote region post-pandemic

He said: “It’s about standing up for my values and doing what I believe in. This office was formed to develop collaborative sustainable tourism across the Mekong region and we have created a very unique and powerful private-public partnership that does that. But in the current situation, it’s difficult.”

Thraenhart will continue his service during his 90-day notice period.

A special MTCO board meeting of GMS member governments will be held in April, where the six tourism ministries will decide how to move forward.

In the interim, regional tourism stakeholders say now is the time for the industry to unite and strengthen the innovative framework Thraenhart has created through MTCO; the secretariat of GMS Tourism Working Group of the six governments; and Destination Mekong, a DMO driven by the private sector; to move forward.

Willem Niemeijer, CEO of YAANA Ventures, noted: “MTCO is a powerful regional lobby and countries need to all come together as one. Stakeholders now have the chance to be part of the building back in tourism recovery. Post-Covid, regional tourism is going to be very important and discussions need to be had.”

Nick Ray, product director at Hanuman Travel, agreed, adding: “The challenge is that each country is working unilaterally. As we begin to reopen, there needs to be coordination and forward-looking countries really need to work together to promote the region.”

He added that while MTCO is driven by GMS governments, it is vital the private sector remains involved in decision-making. “It’s important that Destination Mekong carries on in tandem with MTCO – and the private sector needs to make that happen.”

Geoffrey Lipman, former WTTC president and president of International Coalition of Tourism Partners, said the region’s industry needs to seize this opportunity to strengthen.

“There is now the chance for the organisation to evolve and become much more of a public-private economy. The right components have been put in place by MTCO over the past few years, now, the private sector needs to get engaged to make Destination Mekong a sustainable regional DMO. Often, the private sector better understands the digital and travel world than governments, and they need to work together.”

Destination Mekong is also the driving force behind a series of initiatives, including award-winning Mekong Moments and Mekong Mini Movie Festival, Mekong Innovations in Sustainable Tourism (MIST), and Experience Mekong Collection and Showcases.

Thraenhart expects the majority to continue, with a tourism recovery campaign in development and a virtual internship platform slated to launch in the next few months.

With the military coup currently taking place in Myanmar, this has raised questions over how this will impact MTCO’s work promoting the region. Niemeijer said that while political distractions create a “challenge”, it is important to keep conversations flowing.

He added: “Tourism needs to remain on the table as a way to keep the international and regional community involved in Myanmar as a destination and not put it in isolation. I see this as difficult, but an opportunity for MTCO to keep Myanmar engaged.”

Malaysian agents urged to craft new tourism products for domestic crowd

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Malaysia Tourism Council (MTC) is taking the lead to encourage all tourism associations to develop new products and promote off-the-beaten-path destinations in Malaysia, in order to appeal to the domestic crowd.

It recently trained the local community at Lenggong Valley, a UNESCO certified site in Perak, to become product operators and tailor their services for the domestic market, while international borders remain closed.

Malaysia Tourism Council keen to market Lenggong Valley to domestic travellers 

MTC president, Uzaidi Udanis, shared: “It is important for the local community to benefit from tourism. Lenggong Valley has received UNESCO status since 2012, but not many Malaysians have been there as it is not well-promoted.”

Since the government allowed domestic tours to resume earlier this month – with travel limited to between recovery movement control order (RMCO) states, and via government-registered tour agencies – Uzaidi said MTC’s first project is to organise a technical visit for travel agents to Lenggong Valley early next month.

The purpose of the two-day, one-night visit is to connect travel agents with local operators and community leaders so they can network and explore business opportunities.

Uzaidi said: “In the pre-Covid period, many small operators in Malaysia did not develop their own tour products, but instead relied on selling tours developed by big wholesalers in Malaysia (that were designed) for the foreign inbound market.

“We are encouraging these smaller players to develop their own tourism products for the domestic market, (which can be marketed to) international inbound tourists when the border reopens.”

MTC also plans to host technical visits for agents to Pulau Tuba in Langkawi and the islands off Johor in June; as well as promote eco-tourism and community-based tourism in these destinations, in line with the National Tourism Masterplan.

Said Uzaidi: “In these challenging times, agents can no longer survive by selling dry rooms only as they will be competing directly with hotels.”

Travelport completes first Qantas flight with NDC bookings

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Hilton banks on conversions to bolster growth in Thailand

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Marriott expands Saudi Arabia portfolio

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