TTG Asia
Asia/Singapore Tuesday, 19th May 2026
Page 789

Hope for new tourism bookings during Malaysia’s extended school holidays dashed

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Malaysian tourism players have expressed disappointment at the absence of new bookings despite the government’s announcement of a week-long extension to the year-end school holidays due to floods in many parts of the country.

The school term was initially supposed to start on January 2 for schools in Johor, Kedah, Kelantan and Terengganu; while schools in other states were supposed to start on January 3. It has since been pushed back to January 9 and 10, respectively.

Extended school holidays offer no reprieve for Malaysia tourism players; Skybridge in Langkawi pictured 

Adam Kamal, head of procurement & domestic market at Ice Holidays, said the company had anticipated that the extension would result in new tour bookings “since we were doing well from the Christmas season until the New Year”.

“Unfortunately, we have not received any new bookings but we hope bookings will start to pick up closer to the Chinese New Year break. Domestic travellers tend to make last-minute bookings, so we are hopeful,” he added.

Mega Water Sports & Holidays director of sales and marketing, Sharmini Violet, shared that despite extending promotions to entice the domestic market to holiday in Langkawi during the extended break, the company did not get any new tour or hotel bookings.

She said: “I think families are preparing for the school reopening and the recent floods and rainy weather also dissuade people from travelling.”

Traditionally, Langkawi is heavily dependent on Scandinavian travellers who make up the majority of international nights from mid-November to February. However, with the current pandemic, tourism providers on the island have had to rely on the domestic market.

Anthony Wong, who is based in Langkawi and serves as secretary of the Malaysian Association of Hotel Owners, shared that the “year-end holiday season is (considered) over, despite the extension of the school holidays”.

He said domestic tourism in Langkawi has been “doing well” since inter-state travel was allowed to recommence last September.

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Philippine-Airlines

MITA works to connect Malaysian tourism players with SE Asian agents

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In anticipation of stiffer regional competition for the tourism pie following the pandemic, the Malaysian Inbound Tourism Association (MITA) is giving inbound players in the country a head start by organising virtual B2B sessions to connect local tourism players with overseas travel agencies ahead of the annual ASEAN Tourism Forum (ATF).

This year’s ATF, hosted by Cambodia, will take place from January 16 to 22 in Preah Sihanoukville.

MITA hopes to showcase new tourism products in Malaysia via B2B meetings with regional travel agents

MITA president, Uzaidi Udanis, shared that the association has planned seven B2B meetings with agents from Vietnam, Thailand, Brunei, Singapore, Indonesia and the Philippines between January 4 and 14.

Unlike the traditional format of travel trade shows where pre-appointments are made and business appointments are prescribed a time limit, Uzaidi shared that MITA has done away with these formalities.

He said that the aim of organising these B2B events is to provide regional exposure for SMEs in Malaysia’s tourism sector, while showcasing new products and services that the country has to offer.

At the same time, Uzaidi hopes that it will encourage outbound players who had to pivot to attract the domestic market during this pandemic to now expand their services into the inbound sector, in preparation for the return of leisure tourists, which is expected sometime later this year.

He explained the focus is on South-east Asia as the region represented the majority of Malaysia’s inbound tourist arrivals pre-pandemic. China, which used to be the country’s top medium-haul source market, was excluded as “our outbound counterparts from China were not confident that China would allow its citizens to travel overseas for leisure purposes before 3Q2022,” shared Uzaidi.

To encourage participation, the fee is capped at RM100 (US$24) per session for sellers. It is free for buyers to attend.

Uzaidi stressed: “At ATF, we are competing with our counterparts for regional and international travel business. It is also easy for small and niche sellers, such as adventure tourism players, to get ‘drowned’. Here, we keep the fee affordable and encourage new sellers in the market to participate, and we are not competing with other nations for business.”

South-east Asian travel agents who wish to participate as buyers can register at https://virtualaseanb2b.eventbrite.com. Registration for Malaysian sellers has closed.

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