TTG Asia
Asia/Singapore Saturday, 20th December 2025
Page 734

Trip.com strengthens partnership with Wyndham

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Singapore verifies vaccine certificates with Affinidi Travel’s solution

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Philippines will “soon” reopen borders to international tourists

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Malaysia’s ambition to be Hepatitis C treatment hub set to bolster health tourism

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Malaysia aims to become a hub for Hepatitis C treatment in the region by offering a combination of ravidasvir and sofosbuvir to treat Hepatitis C at affordable prices.

Being the first country in the world to be given conditional approval for combining ravidasvir with sofosbuvir to treat Hepatitis C, Malaysia is poised to offer access to an affordable and efficacious treatment solution for those infected with the virus.

Malaysia will market its Hepatitis C treatment abroad to attract health travellers to the country

Speaking at the launch of Malaysia as the Hepatitis C Treatment Hub of Asia on Tuesday (November 16), health minister Khairy Jamaluddin said: “In response to the World Hepatitis Day 2021 theme, Hepatitis Can’t Wait, Malaysia is ready and raring to move forward with a treatment solution for those infected with the disease.

“This is in line with WHO’s mission to reduce new viral hepatitis infections by 90 per cent and reduce deaths by viral hepatitis by 65 per cent by 2030. Malaysia is offering Hepatitis C patients a treatment with a cure rate of 97 per cent and cost reduction of 95 per cent.”

The Ministry of Health will identify hospitals to carry out the treatment, which will be marketed abroad to attract health travellers to Malaysia.

This year, the government is targeting RM520 million (US$125 million) in revenue from health tourism, a huge drop from RM1.7 billion in 2019. For 2022, the target is RM800 million, and a recovery to pre-pandemic level is only expected in 2025.

APAC tourism sector set to recover by nearly 40%, says WTTC

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The recovery of Asia-Pacific’s travel and tourism sector has soared ahead of many regions in the world with a year-on-year growth of more than 36 per cent, according to new research from the World Travel & Tourism Council (WTTC).

Before the pandemic struck, Asia-Pacific’s travel and tourism sector’s contribution to GDP represented more than US$3 trillion, or 9.9 per cent of the region’s economy.

Asia-Pacific’s tourism sector’s contribution to GDP could see a year-on-year increase of 36.3 per cent this year, says WTTC; tourists visiting Singapore’s Merlion Park under the vaccinated travel lane scheme pictured

After the pandemic brought international travel to an almost complete standstill, in 2020, Asia-Pacific saw a hit of almost 54 per cent, halving the contribution of the travel and tourism sector to the region’s economy.

However, according to the research, and based on the current rate of recovery, the sector’s contribution to the region’s GDP could see a year-on-year increase of 36.3 per cent this year, ahead of the global average of 30.7 per cent, which represents an increase of US$515 billion.

The data also revealed travel and tourism’s contribution to the Asia-Pacific economy could see a similar year-on-year rise of 35.8 per cent in 2022, representing an increase of US$692 billion.

Domestic spend is expected to grow by 49 per cent by the end of this year and experience a year-on-year rise of more than a quarter (25.5 per cent) in 2022.

WTTC’s research goes on to show that while international spend is predicted to drop by nearly 25 per cent on 2020 figures, one of the worst years on record for the travel and tourism sector, 2022 is looking more positive.

Next year, international spend growth is set to rise by US$156 billion (148 per cent), providing a massive boost to the region’s economy.

In terms of employment, in 2019, the Asia-Pacific travel and tourism sector supported more than 185 million jobs.

After a loss of over 34 million jobs last year, when travel restrictions brought international mobility to an almost complete standstill, employment growth is set to rise by a marginal 0.4 per cent in 2021.

However, employment growth could experience a 19.8 per cent year-on-year increase, reaching more than 181 million jobs in 2022.

Julia Simpson, WTTC president & CEO, said: “Our research clearly shows that while the global travel and tourism sector is beginning to recover, Asia-Pacific is doing so at a much faster rate.

“Many countries in the Asia-Pacific region, such as the Philippines, host to our prestigious annual Global Summit next March, are not only ramping up their entire vaccination programme, but also focusing on speeding up the vaccination rollout in key tourism destinations and (among) frontline tourism sector workers in order to reboot their travel and tourism sectors.

“With high vaccination rates around the region, and a predicted rise in international and domestic spend next year, the outlook for both jobs and GDP is looking much more positive for next year.”

According to the research, the sector’s contribution to the region’s GDP and the rise in jobs could be more positive this year and next, if five vital measures are met by governments around the world.

These measures include allowing fully vaccinated travellers to move freely, irrespective of their origin or eventual destination. Secondly, the implementation of digital solutions which enable all travellers to easily prove their Covid status, in turn speeding up the process at borders around the world.

Thirdly, for safe international travel to fully restart, governments must recognise all vaccines authorised by WHO. Fourthly, continued support of the COVAX/UNICEF initiative to ensure equitable distribution of vaccines around the world.

Finally, the continued implementation of enhanced health and safety protocols, which will underpin customer confidence.

Domestic remains main focus in Malaysia’s tourism recovery

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Malaysia’s tourism recovery has been primarily driven by domestic leisure travel, and while the country is taking gradual steps to reopen its international border, major industry players say the domestic market will continue to be a linchpin in the road to recovery for the foreseeable future.

On November 15, Langkawi began welcoming foreign tourists back in a test case for Malaysia which plans to fully reopen its borders by January 1, 2022.

Langkawi reopened its borders to foreigners on Monday under pilot project; Langkawi Sky Bridge pictured

Despite the reopening timeline set by the government, it will take time for the international market to return, said Mushafiz Mustafa Bakri, CEO, Malindo Airways, at the World Islamic Tourism Conference on Monday (November 15). For the short term, the airline’s focus will be on growing capacity on the domestic segment, he said.

He added the airline is seeing demand for non-traditional tourist destinations such as Terengganu, Johor Bahru, Alor Setar and Ipoh, as domestic tourists look for new attractions and places to visit.

Yap Lip Seng, CEO, Malaysia Association of Hotels, shared that the international market will reopen in stages and recovery will take time. “We need to be prepared (for) a certain percentage of international (tourists) coming back, and still maintain domestic as our focus for the next year or so,” he said.

He stressed on the need to take care of the domestic market as that is what pays the salaries of employees in the hospitality sector.

When asked what surprised the industry about the domestic tourism market this year, Yap shared the assumption that domestic tourists are price-sensitive is not always true, and that some of them look for value.

This fresh insight will help the hotel industry in its future planning. He shared: “If hotels were to do their part and provide more value-adds into the room rates, then it could actually attract (guests) and bring up the average room rate in Malaysia, which is one of the lowest in the world.”

Both Yap and Mushafiz were panellists in a session on Domestic Tourism Revival for the Muslim Market, which looked at the performance of the domestic tourism market in Malaysia during the pandemic and projections on how it would fare with the return of international business.

Tourism players in Langkawi whom TTG Asia spoke to also concurred that the domestic segment will remain their main source of revenue for at least another year, even as they continue to market their products and services to the international market.

Mega Water Sports & Holidays director of sales and marketing, Sharmini Violet, opined that while Langkawi has rolled out the red carpet to tourists from around the world, there are still hurdles such as travel restrictions in many countries and generally higher airfares.

She said: “It is still (in the) early days (for travel recovery) and I think it will take at least a year before the international market normalises, provided the pandemic ends soon and the virus is contained.

“Our focus for the time being is on the domestic market. At the same time, we have already started regional and international marketing efforts through virtual B2B meetings organised by Tourism Malaysia.”

Sharmini shared that she noticed a trend of middle-income and upper-middle-income families who used to vacation overseas who were now choosing Langkawi as their holiday destination during the pandemic. “This is a market we want to further tap into,” she said.

Anthony Wong, managing director of Cottage by the Sea by Frangipani Langkawi, also estimated that it would take about a year for inbound travel to Langkawi to pick up. In the meantime, the resort is depending mainly on the domestic market to cover operating costs, he said.

He also shared that the island has to address the shortage of manpower as it prepares for the return of the international market. He elaborated: “Locals view a career in the hospitality and service industry as risky due to the frequent lockdowns. Foreign manpower is also hard to get.”

Utopia eyes Phuket expansion

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Utopia Corporation or UCORP has unveiled plans to open a collection of hotels in Phuket over the coming years to seize on the anticipated rebound of the tourism sector in the wake of the pandemic.

UCORP’s subsidiary, Utopia Hospitality Group or UHG, a leading real estate developer in Phuket, said further investment is to cash in on the island’s tourism potential in the long term following its reopening to foreign visitors.

Hachi at the launch of Utopia Hospitality Group

Hachi Yin, CEO and founder of Utopia Corporation, said in Bangkok last Thursday (November 11) that despite the pandemic, UCORP continued to lock in sales, driven by deploying the latest technologies. A transformative business plan in sync with marketing trends, consumer behaviours and demands all contributed to the success.

In 4Q2021, Utopia continues to reinforce its commitment with the launch of UHG to operate hotels and resorts. UHG will operate several new hotels including rebranding and renovation from 2022 onwards.

Come 1Q2022, UHG is set to launch its new midscale aparthotel brand, with the first property under this brand slated to open in 4Q2022.

An ultra-luxury brand, which is a collaboration with Italian lifestyle brand Tonino Lamborghini, will be unveiled in 2Q2022. As well, an upscale lifestyle resort brand is set to launch in 1Q2023. All hotels will be located in different locations across Phuket.

Hachi projected that post-crisis, Phuket will be one of the destinations that attract travellers from all around the world, adding that he sees the digital nomad segment as a huge potential market.

To date, UCORP has developed ten property projects comprising of 2,000 units in Phuket.

New hotels: OMO5 Kyoto Gion, Courtyard by Marriott Phuket Town, and more

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DoubleTree by Hilton deepens roots in SE Asia

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Reviving the hospitality industry by plugging into connectivity

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The deployment of contactless and connected services, and the Internet of Things (IoT) has typically been gradual in the hospitality industry.

However, with the pandemic accelerating a shift in regulations and consumer priorities on safety and hygiene, hoteliers have been forced to undergo an overnight pivot towards digitally driven models.

Simultaneously, the rapid digitalisation in everyday lives has also led to higher consumer expectations of hotel experience.

Heading into 2022, the anticipated resurgence of the travel industry and new dimensions of tourism will irrevocably transform how hotels operate and interact with its guests. As travelling restarts, and consumers are eager to make up for lost vacation time, digitalisation is empowering an era of new contactless guest experience in the hospitality industry.

A contactless era
Mobile devices have become crucial in the evolving hotel-customer dynamic, and targeted notifications that convey essential experiential services, such as automated check-in guides or booking of amenities like the gym or swimming pools to consumers’ personal smartphones will continue to be even more commonplace in 2022.

Such methods not only provide hyper-personalised attention but can allow staff to provide services from a safe distance as people learn to adjust everyday activities around Covid-19. Contactless technologies can even do away with access cards and allow mobile applications to open electronic door locks.

Similarly, with people now demanding integration of services into popular daily applications, hotels will be leveraging its property management system (PMS) to collect user information to offer tailored services and products.

Such collected data can even be used to develop applications that detect users’ location and then provide timely location-related services in response. For example, alerting staff to attend to guests who can then tip through QR codes on the staff’s badges without making physical contact, or even enforcing proper safe distancing measures in an overcrowded space.

Smarter facility management
Hotels will also increasingly use a wider range of connected sensors, lights and devices to provide more efficient and “smarter” facilities management.

For instance, the use of IoT applications will allow smart doors connected over the network to automatically adjust a room’s air conditioning if a door is left open for some time, or even activate nearby security cameras when unsuccessful attempts to unlock the door are detected.

Ideally, management of such smart facilities should be through a single integrated network platform, which can enable more granular control of other essential protocols like guests’ experiences and staff operations that are also empowered by IoT.

Great experience starts with great connectivity
Reliable high speed internet access will be at the centre of guest experience for both business and leisure travel. Merely offering free internet access is no longer enough, as customers expect their chosen accommodations to provide similar speed, dependability, and convenience that their office or home network provides.

In most cases, a good Wi-Fi connection is one of the determining factors whether someone chooses to stay in a hotel, or to be a returning guest. Good connectivity in the hotel not only ensures customer satisfaction, but also enables the efficient processing of user data between the IoT applications and connected devices for the hotel to deliver improved guest services.

With the increasing bandwidth demand, investing in next-generation Wi-Fi 6 is critical for hotels to be able to support large-scale and high-speed connectivity. This includes faster performance, with speeds up to four times faster than Wi-Fi 5, bringing the maximum throughput speed to 9.6 Gbps up from Wi-Fi 5’s 3.5 Gbps.

With the IoT market expected to grow to US$398.6 trillion by 2023 in Asia-Pacific alone, we can expect an increasing adoption of connected devices. Wi-Fi 6 deployments can help hotels leverage this exponentially growing trend, by enabling the connection to remain robust and seamless even if multiple devices are connected, ensuring optimal network performance in crowded or remote areas within the premises.

Providing improved and fuss-free guest experiences with heightened standards of connectivity and safety will be key in the economic revival of the hospitality sector. Underpinning this is effective digital transformation and the adoption of new technologies that will no doubt be vital for the success of the industry, while ensuring better preparedness for the future.