Top News Trip.com strengthens partnership with Wyndham By TTG Asia / Posted on 19 November, 2021 16:11 Trip.com Group has signed a strategic global agreement with Wyndham Hotels & Resorts, a move that will see the hotel group’s portfolio of over 9,000 hotels listed on the OTA’s platforms, boosting global distribution and leveraging innovative live-streaming capabilities for specific markets. The agreement builds upon the two companies’ long-standing relationship through corporate travel partnerships as well as a host of distribution campaigns. Trip.com, Wyndham further strengthen alliance to continue driving hotel performance and bookings Through the expanded agreement, both companies will increase their collaboration on travel marketing initiatives and an array of tactical campaigns, such as 618 Sales, Ctrip Member Day, 99 Hotel Festival and 1028 Trip.com Group Anniversary. Data insights from Trip.com Group’s transaction platforms will also further optimise the booking experience for Chinese travellers. In addition, hotels can leverage the Trip.com Group network and interactive live-streaming capabilities. A series of marketing activities will also be made available on Trip.com Group’s new travel marketing hub, Star Hub, that will enable hotels to utilise its channel traffic management toolkit to drive traffic to their products and content offerings. Joon Aun Ooi, president, Asia Pacific of Wyndham Hotels & Resorts, said the partnership “will enable our hotels to expand their global distribution capabilities, and provide them with innovative and interactive solutions to drive bookings”. Ray Chen, CEO of accommodation business at Trip.com Group, added: “This agreement will enrich our accommodation inventory for travellers and ensure that we remain their go-to travel companion as regional and global travel recovers. Wyndham Hotels & Resorts has an extensive portfolio of hotels in key destinations that overlap with Trip.com Group’s key markets in Asia-Pacific and beyond.” The agreement will strengthen Trip.com Group and Wyndham Hotels & Resorts’ alliance in Greater China to support the increasing demands from Chinese guests booking inbound, outbound and domestically, as the travel industry makes monumental steps towards recovery and reopening.