TTG Asia
Asia/Singapore Monday, 26th January 2026
Page 720

Mounting a curated comeback

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With expectations that post-pandemic travellers will crave personalised tours that are customised, localised and smaller in size, Indonesia’s Ministry of Tourism and Creative Economy (MoTCE) has developed a suite of special interest products and different marketing strategies to capture the new market.

Rizki Handayani, deputy minister for tourism products and events, said the pandemic has triggered rising demand for special interest tours – once eclipsed by the ministry’s prioritisation of mass tourism, but is now being given renewed focus, with an aim of revitalising and strengthening those product offerings.

Travellers can experience a purification ceremony as part of the Ministry of Tourism and Creative Economy’s new programme line-up. Credit Werkudara Group

Adventure Outlook 2022 survey, for example, showed that 99 per cent of over 2,000 Indonesian respondents wanted to take adventure trips post-pandemic.

Cahyo Alkantara, chairman of the Indonesia Adventure Travel Trade Association, said: “(At the beginning of the pandemic,) adventure tourism was projected to be the last to recover, but it turns out now that it will be the first to come back strongly as travellers are looking for outdoor activities.”

One indicator is the mushrooming of upmarket camp and camper van sites in places like Ciwidey, Bandung; Puncak, Bogor in West Java; as well as Purworejo and Semarang Regencies in Central Java.

Some travel companies like Exotic Java Tours have turned some of their vans into camper vans, while transportation companies such as San Group have rushed to produce them.

However, nature and adventure are not the only segments the MoTEC is zooming in on. The ministry is also developing products themed around concepts like heritage, ecotourism, medical and wellness, gastronomy, marine and diving, Muslim-friendly, and village tourism.

On the heritage front, the ministry recently launched the Borobudur Trail of Civilisation, a collection of nine thematic travel products, namely, Waluku: Cultivating Civilisation, Skilled Hands, Body and Soul, Tropical Flora’s Wonderland, Walking with Stars, Sudhana Manohara: The Eternal Love Story, Journey of the stones, Jalaka Fable Stories, and Music and Rhyme.

The concepts of all nine activities are built around the reliefs found at the Borobudur temple.

Rizki said: “The Borobudur Temple reliefs tell more than the Buddhist teachings. You find love stories, wellness, music, astronomy, and many more depicted on them. The temple is actually a universal ‘library’ which can tell many stories that can appeal to travellers of different interests.”

Arya Galih, coordinator product and promotion of cultural and man-made tourism at MoTCE’s Special Interest Tourism Directorate, said: “The relief of Princess Maya having a massage treatment by her ladies-in-waiting showed that wellness treatment through massage and herbal medication to keep the royalty fit have existed during and even before the Ancient Mataram Kingdom time.”

Based on this, the Body and Soul product is developed by empowering the local community and maximising local Balkondes, which are lodgings built in cooperation between the village community and state-owned companies.

Rizki said: “There are 15 Balkondes – and instead of just offering accommodation and a tour around the vicinity, we would like to add different experiences based on the reliefs. One lodging which offers traditional massages, for example, will receive story content, (assistance to) create the (spa) menu, and trainings for the masseuse guides from us. So will other Balkondes offering different experiences.”

Meanwhile, Waluku: Cultivating Civilisation immerses guests in the traditional process of growing rice. In Skilled Hands, visitors learn earthenware pottery and batik painting.

For the more adventurous, the Tropical Flora’s Wonderland takes them hiking and identify flora found at the reliefs, while Walking with Stars is a camping experience to learn about astronomy and its relation to the temple.

Such travel products will be developed particularly in the five super priority destinations, including Borobudur, in line with the goal of creating new attractions in these destinations. In Toba, experiences at the Toba Geopark will be based on the heritage theme; while Yogyakarta-Solo-Semarang (Joglosemar), the supporting clusters of Borobudur in Central Java, will boast offerings with wellness at its core.

Rizki said: “When we talk about herbal medication, there is no better place (to promote it) than Central Java. Big jamu (herbal drinks) plants are located in this province.”

At the same time, MoTCE will expand the range of such products in other destinations, such as Bali, a health and wellness hub; Jakarta, an emerging medical tourism destination, as well as Medan and Surabaya, home to 15 prominent hospitals collectively.

Market-wise, Rizki said that due to their niches, the most effective way of promoting these products is through special interest trade shows and sales missions, once travel resumes.

In the meantime, travel products are being developed with experts on the different categories and the special interest travel industry.

According to Rizki, as 70 per cent of the ministry’s focus next year will still be on the domestic market, it will trial the programmes domestically, while raising awareness for them in overseas markets.

Ready to get back on track

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Is the Singapore-Riau Safe Travel Bubble sparking joy?
We are happy that the borders for Bintan are open, and that’s a welcome response to all the hard work that we have put in, in terms of communications with the local authorities to reopen Bintan for tourism.

But that’s just one portion. The Indonesia side is very clear about what will happen when travellers enter Bintan through the Safe Travel Bubble. The protocols are in place. However, we have yet to receive a written directive from Singapore authorities on how travellers from Bintan will return to Singapore.

It is not clear how Singapore intends to implement this, although Singapore prime minister Lee Hsien Loong acknowledged the Singapore-Riau Safe Travel Bubble announcement during RISING (Singapore-Indonesia Leaders’ Retreat on January 25, 2022), and said that he is working with president Joko Widodo on expediting the arrangement.

We can only be truly happy when Singapore announces reciprocal quarantine-free arrivals from Bintan.

The Singapore-Riau Safe Travel Bubble still requires a lot more work to be done, especially on the Singapore side. The current regulation for travel into Singapore from Bintan requires a seven-day quarantine.

Compulsory quarantine on return will continue to be a major obstacle to Bintan’s tourism recovery, so we are hoping hard that the Singapore authorities can agree on a Vaccinated Travel Lane with Bintan, just like the ongoing arrangement with Jakarta which is very convenient and successful.

Working from home has become a norm for many, and the returning quarantine in Singapore can be served at home. Will this help to encourage Singapore residents to still go ahead with a Bintan vacation?
I don’t think so. Not everybody can work from home, and most people value the freedom of movement – they don’t want to be confined after coming home from their holiday.

The returning quarantine is another layer of inconvenience, considering how travellers wanting to go on the Singapore-Riau Safe Travel Bubble will have to pay for PCR tests in Singapore and Indonesia (once prior to departure and again upon arrival at Batam’s Nongsapura ferry terminal or Bintan’s Bandar Bentan Telani terminal). If it is required by Singapore authorities, travellers will also have to take another PCR test in Bintan and Batam before they can board the ferry home, and then another PCR test on arrival in Singapore.

Imagine this: a single traveller taking a two-night break in Bintan would have to complete four PCR tests. In Singapore, a PCR test costs about S$120 (US$89), while in Bintan S$30. That’s S$300 on tests alone.

While cost is a concern for some, compulsory quarantine is a concern for most.

Would these travel regulations change the way people holiday in Bintan?
We will see fewer day-trippers. People will stay at least two or three nights to make the procedures and costs worth it.

That’s a good point. Singapore residents typically view the island as a quick getaway for spa and golf. Can Bintan convert day-trippers or short-stay regulars into longer staying guests?
Definitely. Firstly, we have more than enough accommodation. We have 2,000 hotel rooms in operation now within the Lagoi travel bubble. These are from seven hotels that have remained open, out of a total 17 hotels in Lagoi. Hotels are required by law to take only 50 per cent of capacity, but daily arrivals through the travel bubble are capped at 500 pax.

Secondly, we have four signature golf courses in operation along with so many other recreational and tourism facilities, all of which are spread over an area that is 15 to 20 times larger than Singapore’s Sentosa island. There are plenty of activities for travellers looking to stay in Bintan for three or four nights.

We are expecting leisure travellers to return, as well as weddings and business events. Bintan hotels, resorts and venues are authorised to host events of up to 300 pax in a single area with safety measures in place.

For almost two years, Singapore residents have had to stay home. Now that Bintan is reopened for tourism, we believe that Singapore residents will return to their favourite backyard over weekends and during the school holidays.

Is Bintan Resorts planning festivals or events to encourage longer stays?
We (used to) organise a lot of sports events annually – five or six pre-pandemic. We have started to speak to our event organiser partners about reviving some of these events. I think we can do the minimum safely – that is to bring back a few sports events such as triathlons and marathons, which can be conducted within the Lagoi area. It is possible to do a 40km race within Lagoi.

As for Tour de Bintan (a premier bicycle race) which usually extends across the island, perhaps we will have to do a smaller variation called Tour de Lagoi or Sprint – a shorter distance in loops but more intense.

Some of these sporting events can be modified and kept within a particular resort, such as Nirwana Gardens.

At the same time, we are also appealing to local authorities to allow us to conduct races that go beyond the Lagoi boundaries. Race participants do not stop and mingle with the locals; they are focused on completing their race. So we think that races that extend out will not pose any risk of infection to the local community. I think we can find a way to do this.

Bintan used to have concerts too. I think these will only come back later in 2022.

I remember those sports events were a crowd magnet for Bintan. How do you think interest in them has held up over the past two years?
When we cancelled our Tour de Bintan (due to the pandemic and lockdown), we had more than 1,200 registered participants. These people have told us that they will come back to Bintan once we resume the race.

However, I must say that sports tourism is not our biggest revenue generator. The traditional holiday segment is still the biggest consumer of accommodation and F&B in Bintan. Sports tourism travellers make up about 30 per cent of Bintan’s total arrival and revenue.

Still, every potential event or activity that can attract travellers matter, especially as Bintan tourism recovers.

In general, Bintan hotels need about 38 per cent of room occupancy to break even. Now, they are only allowed to fill 50 per cent of their room inventory. If these hotels can achieve a 50 per cent occupancy rate, they will be able to make some profit.

The travel bubble gives us hope, even though there are still many restrictions. It is also a clearer signal to the hotels for them to begin ramping up operations.

Has Bintan been able to curb tourism losses with the domestic travel market?
Domestic arrivals in 2021 were 15 per cent, up from 10 per cent pre-pandemic. That is not enough for hotels to break even.

You mentioned earlier that there are only seven out of 17 hotels open for tourists in Lagoi. Now with the travel bubble underway, will the remaining hotels reopen for business?
Once Singapore can confirm there is no compulsory returning quarantine for travellers coming from Bintan, hotels that are now closed will gear up for reopening. Some of the hotels that have closed during the travel freeze are Club Med Bintan, Nirwana Gardens and Angsana Bintan. They will need three weeks to a month to reopen.

Hotels have been maintaining their hardware regularly despite the pause in operations, but they will need time to bring back manpower. During the travel freeze, most hotels placed their staff on unpaid leave. Some staff left their jobs completely. A large part of Bintan’s tourism workforce comes from outside of Bintan, so recruitment will take time.

Can they ramp up in time? I’m sure they can, since the hotels will not be reopening with 100 per cent of room inventory (due to government safe measures). They only need manpower to run 50 per cent of capacity at their facilities.

You held a forum for Singapore travel agents on February 3. Will there be even more travel trade engagements now that travel to Bintan is possible again?
Our doors were never closed. Communications with our travel trade partners have been constant throughout the travel freeze, via Zoom meetings and other online channels. We have been doing this every month, and more frequently for some operators. Going forward, we will have even more engagements for sure.

Once we are certain that a reciprocal travel arrangement is in place, the first thing we would want to do is to organise a fam trip with all our stakeholders and bring our travel trade partners, event organisers, trade journalists and travel bloggers over to Bintan. This will be a chance for them to experience Bintan after two years of tourism break. For the travel agents, a firsthand experience will help them sell Bintan. We will also support them in sales and marketing to the general public.

Travellers continue to be most concerned about procedures when they travel, especially if they are infected during their trip. How can Bintan support travellers should they need Covid-19-related medical attention?
Falling sick during travel is nothing new, and Bintan has always been prepared for ill travellers. The system has been in place for the past 25 years, since the day Bintan Resorts established its first property.

Should a traveller from Singapore fall sick in Bintan, we usually refer them back to their home country. If medical attention in Bintan is preferred, we have a general hospital here in Tanjong Pinang (the largest town in Bintan and the capital city of the Riau Islands) that is fully-equipped with Covid-19 treatment facilities. Travellers can be quarantined in this hospital if they so desire.

If the traveller prefers to return to Singapore, we have a boat dedicated to medical repatriation. We have a long-term partnership with Singapore-based Hope Medical Services for such incidents. The Singapore government is obliged to receive Covid-19-infected Singapore residents home for medical treatment.

Travellers to Bintan will require insurance coverage of up to S$30,000, and that amount is more than enough to cover medical treatment or repatriation.

What sort of Covid-19 safe measures will travellers experience in Bintan?
Besides the on-arrival PCR tests, travellers will have to collect a BluePass token once they are cleared for entry (with a negative test result). The BluePass token is similar to Singapore’s TraceTogether token, and is used for tracking and tracing in the case of Covid-19 exposure. Access to public facilities, such as restaurants, will require the token.

Like all public facilities across Indonesia, hotels and facilities in Lagoi are certified under the country’s Clean, Health, Safety, and Environment (CHSE) programme. We have also engaged a Singapore-based health and safety consultant, Optimus Consulting, to advise us on meeting SG Clean (a quality mark established by Singapore’s National Environment Agency to safeguard public health during the pandemic) health and safety standards.

All staff are trained on SG Clean protocol, and leaders are aware of what needs to be fulfilled.

We have modelled our pandemic response protocols after Singapore, from the use of the BluePass token to our public hygiene measures, because 90 per cent of our international arrivals come via Singapore. Of that, 30 per cent are Singapore residents.

Does modelling pandemic response protocols after Singapore include drinking restrictions in public spaces from 22.30 to 07.00?
No, no! Travellers to Bintan are welcome to enjoy their drinks – but responsibly and with conscious safe distancing (laughs).

Bintan is a resort island, so it is natural for travellers to expect to be able to relax and enjoy themselves.

In fact, we encourage them to drink, because that contributes to our F&B revenue!

Visit Thailand Year 2022 to spur Kingdom’s tourism recovery

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A couple taking a selfie at Wat Arun, Bangkok

Thailand has kicked off Visit Thailand Year 2022 to stimulate international travel demand, with promotions focusing on the destination’s Amazing New Chapters that highlight the abundance of tourism products in the Kingdom, as well as the health and safety measures in place.

Along with the intensive campaign, Thailand has reconsidered its overseas target markets in light of the absence of Chinese tourists – once the country’s largest inbound source market.

A couple taking a selfie at Wat Arun, Bangkok, during the pandemic

Siripakorn Cheawsamoot, Tourism Authority of Thailand’s deputy governor for marketing and communications, told TTG Asia: “We have been assessing which markets are likely to resume travel to Thailand, and expect Singapore, Malaysia, South Korea and India to rebound first.”

He shared that the Tourism Authority of Thailand has also shifted its mass focus to niche markets to draw bleisure travellers, wellness tourists, as well as work with partners to arrange charter flights and special packages to cater to the golf market.

“Last year in November, we welcomed the first charter flight of Jeju Air (since the pandemic) that brought 83 South Korean golfers to tee off and explore Chiang Mai,” he elaborated.

For the domestic travel market, the government has rolled out a Travel Together campaign that will be carried out in phases this year to provide subsidies for accommodation, air tickets and meals. It is hoped that these subsidies would encourage Thai residents to go out and explore their backyard.

To help hotels fill their rooms during low seasons and on weekdays, locals will be encouraged to embrace workcations.

Siripakorn said: “At the end of 2022, we expect to see 120 million domestic trips made, which will generate a revenue of 630 billion baht (US$19 billion).”

Overall, the country projects it will generate around 1.3 to 1.8 trillion baht for the tourism sector in 2022, with approximately 80 billion baht from as many as 15 million tourists.

Vietnam plans to fully open by end-April

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Mystifly launches new global flights data cache for travel sellers

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Singapore-based travel tech specialist Mystifly has unveiled a new global flight data API that aims to bring data-driven certainty to help travel sellers unlock new revenue opportunities while reducing operational costs.

Mystifly Universe is designed to offer a continuous stream of shopping results from Mystifly’s airfare marketplace and actively process close to 300 itinerary options per shopping query. Mystifly’s global customer base gives it an edge for availability of real-time data sets covering both low-cost and full service carriers spanning over 100 point of sales. The data includes a mix of published, web and private fare content.

Mystifly Universe gives travel sellers easier access to flight itinerary and airfares

Rajeev Kumar, founder & CEO, said: “We live in an era where airline distribution is becoming even more complicated. With full service airlines looking at alternatives to traditional distribution and with low-cost carriers and ultra-low-cost carriers emerging, airfare types and its distribution has become even more fragmented and complex. The cost of search and data processing has increased multi-fold for travel intermediaries.”

Bharat Goyal co-founder & CTPO, opined that Mystifly Universe is “the most affordable and intensive data source for flight information across the globe”, and allows customers to solve multiple use cases including reducing their infrastructure cost by accessing Mystifly’s processed flight itinerary data along-with pricing, fare and ticket attributes as well as airline ancillary data.

He added that customers have the option to receive data in XML and JSON formats in real-time data stream, and to customise airline data based on their preferred parameters. Data filters include specific airlines, markets, date ranges, duration of travel, itinerary types and fare types.

Princess Cruises hails the arrival of a new royalty

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Discovery Princess has joined the Princess Cruises fleet, following an official handover ceremony at the Fincantieri Shipyard in Monfalcone, Italy.

Discovery Princess expands the fleet to 15 MedallionClass vessels and features an evolution of the design platform used for the cruise line’s previous Royal-Class ships.

Discovery Princess expands the fleet to 15 MedallionClass vessels

The 3,660-guest Discovery Princess is the sixth and final Royal-Class new-build. Guests will enjoy 270-degree views from the largest balconies at sea in the Sky Suites, unwind in ultimate comfort at The Sanctuary, and indulge in world-class dining options. New Broadway-style production shows are also lined up in the state-of-the-art Princess Theater.

Discovery Princess uses the latest technologies to reduce fuel consumption, treat wastewater, and support the company’s environmental compliance efforts.

In addition, Discovery Princess offers Princess MedallionClass Vacations which begins with the Medallion wearable, a device that enables expedited contactless boarding to enhanced service such as having whatever guests need, delivered directly to them, wherever they are on the ship.

Guests can also utilise MedallionNet, which promises the best Wi-Fi at sea.

Discovery Princess will depart Italy and make her way to the Port of Los Angeles to begin a series of Mexican Riviera and California Coast voyages, before heading up the Pacific coast for a season of seven-day Alaska cruises from Seattle.

KTM 2022 postponed as Covid cases rise globally

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Initially scheduled for March 2022, Kerala Tourism Mart (KTM) will now take place from May 5 to 8 at Samudrika Convention Center in Kochi, India.

Recognised as one of India’s leading travel shows, KTM 2022 is postponed in consideration of rising Covid-19 cases in India and across the world.

Kerala Tourism Mart was last held in 2018; the 2022 edition is postponed from March to May

In announcing the new dates at a virtual press meeting on February 1, V Venu, principal secretary of Kerala Tourism, said: “We all know that the pandemic has yet to subside although there are signs that offer us optimism. Travel restrictions in India and beyond are still in place. We are also mindful of the fact that most airline companies are operating a curtailed service. So, considering all these challenges, KTM society has decided to postpone the event to new dates.”

Venu is also a board member of the managing committee of Kerala Society Mart, which organises the event.

Venu said interest in KTM 2022 is strong, with more than 1,100 travel partners expressed keeness to attend. “We want to make sure that interested trade partners can attend KTM 2022 physically,” he added.

KTM was last held in 2018, during which it recorded participation from 400 foreign buyers and 1,500 Indian buyers.

Baby Mathew, president, KTM Society, said that the 11th edition of KTM this year will focus on new experiences such as caravan tourism as well as showcase new destinations of the state. For the first time, it will be a plastic- and paper-free travel mart. Post-event fam trips for buyers will also organised.

MOIC unveils night activities to deepen human connections

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Bintan Resorts intensifies engagement with Singapore trade partners

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With the Singapore-Riau Safe Travel Bubble now underway and travel enquiries for destination Bintan spiking, Bintan Resorts has brought its travel trade partners in Singapore together for a forum this afternoon to address procedural concerns as well as present critical destination information to aid their sales efforts.

The in-person event was attended by 49 registered trade members – a figure limited by safe distancing requirements. Trade partners who were unable to attend the event today can expect more of similar engagements by Bintan Resorts in the coming weeks and months, as the destination marketer and master developer of tourism infrastructure in the Indonesian island ramps up trade and consumer communications.

From regular online trade engagements throughout the travel freeze, Bintan Resorts is now ready to engage partners in person as the travel bubble renews destination interest

Speaking to TTG Asia, Abdul Wahab, group general manager of Bintan Resorts, said his team would plan for fam trips soon for travel trade partners, event organisers, trade journalists and travel bloggers to showcase Bintan’s readiness for travellers to return, and has started work on reviving some of the destination’s popular sporting events.

“I think we can do the minimum safely – that is to bring back a few sports events such as triathlons and marathons, which can be conducted within the Lagoi area,” he shared.

Abdul Wahab believes Bintan is ready to welcome both holidaymakers and business groups.

“There are 2,000 hotel rooms (based on permitted 50 per cent operating capacity across seven hotels that have remained opened, out of 17 in total) in operation now within the Lagoi travel bubble as well as four signature golf courses and so many other tourism facilities, all of which are spread over an area that is 20 times larger than Singapore’s Sentosa resort island. There is plenty of activities for travellers looking to stay in Bintan for three or four nights,” he said.

Bintan hotels, resorts and venues are also authorised to host events of up to 300 pax in a single area with safe measures in place.

However, Abdul Wahab also tempered recovery expectations, as the Singapore-Riau Safe Travel Bubble is still a unilateral arrangement.

“We have yet to receive a written directive from Singapore authorities on how travellers from Bintan will return to Singapore. We can only be truly happy when Singapore announces reciprocal quarantine-free arrivals from Bintan,” he explained.

While the Singapore-Riau Safe Travel Bubble allows travellers from Singapore to enter Bintan without quarantine, travellers returning to Singapore will need to fulfil a seven-day isolation at home or a facility at their own expense.

“Compulsory quarantine will continue to be a major obstacle to Bintan’s tourism recovery, so we are hoping hard that the Singapore authorities can agree on a Vaccinated Travel Lane with Bintan, just like the ongoing arrangement with Jakarta which is very convenient and successful,” he added.

India’s Union Budget disappoints tourism and hospitality players

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