Attractions in Hong Kong have embarked on new experiences to rebuild and court inbound travellers this year.

At Hong Kong Disneyland Resort (HKDL), the World of Frozen will be launched in 2H2023, alongside a host of other activities and projects. These include the iconic Castle of Magical Dreams, the outdoor music party Follow Your Dreams, the magical show Momentous, and newly-launched themed activities like Duffy and Friends Play Days and Marvel Season of Super Heroes.

HKDL’s director of sales for Hong Kong and international, Eva Lau, commented: “Overseas and mainland guests can enjoy unique Disney entertainment and services that they have not experienced in the past few years due to the pandemic.

“We are stepping up efforts to promote our offerings to international markets. For instance, our management team has recently been visiting the South-east Asia region, including Thailand and the Philippines, to promote our resort. We will continue to work with the tourism board, industry and corporate partners to promote world-class entertainment in Hong Kong.”

Numerous operational adjustments have also been made at Ocean Park to accommodate the rising attendance. Examples include two multimedia shows – Soul of the Ocean and Visions of Hong Kong – that seamlessly merges its entertainment expertise with conservation and education roots.

Pet-friendly programmes and the opening of a technology experience hub for kids, Explorer R, at Ocean Park will also bring fresh experiences to visitors from diverse backgrounds.

Rosalind Siu, executive director, sales, marketing and entertainment, Ocean Park, said: “As the tourism market gradually returns to normal, we plan to reintroduce the highly popular festive event Summer Splash in July, and stage the park’s signature Halloween Fest and Christmas celebrations in the last quarter. We will also relaunch Chill All Night in the four Saturdays of June as part of the Happy Hong Kong campaign, offering the public free access to two stunning multimedia lagoon shows.”

Siu added that Ocean Park has rolled out digital campaigns in target markets and offering promotional packages to tourists on top of organising fam tours for travel industry leaders from mainland China, Taiwan, Thailand, Singapore, Malaysia, the Philippines, and more.

Elsewhere in Hong Kong, the Peak Tram launched a vastly improved passenger experience with a redesigned terminal, upgraded facilities, and a larger capacity to serve international visitors in August last year.

Ongoing promotions include a special offer during its 135th anniversary which allows visitors to purchase a special combo of return Peak Tram tickets and Sky Terrace 428 admission tickets. There are also social media initiatives that reward visitors with a free limited edition Peak Tram souvenir. Visitors also enjoy a complimentary coupon booklet with special offers and discounts from over 20 merchants and partners at The Peak.

A spokesperson from The Peak said that these promotions have proven successful so far in achieving a large number of visitor engagement which has resulted in online ticket sales.