Radisson Hotel Group (RHG) and La Vie Hotels & Resorts have signed a Master Collaboration Agreement to add over 30 hotels to the RHG’s portfolio over the next 10 years.
RHG is identified as La Vie’s preferred partner, enabling the latter to develop, manage and operate properties under the former’s five brands: Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
The collaboration will drive the expansion of RHG’s portfolio in key strategic growth markets including Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji and Vanuatu.
Jerry Xu, CEO of La Vie, commented: “With the team at Radisson Hotel Group, we launched three landmark hotels under the Radisson Blu and Radisson brands in Sri Lanka in 2022 and within the space of 12 months they have enjoyed immense success. To now be extending our partnership and signing a Master Collaboration Agreement is a nod of confidence to our amazing team and we look forward to building on our successes together in the years to come.”
Elie Younes, executive vice president and global chief development officer, RHG, added: “We’ve enjoyed a strong partnership with La Vie Hotels & Resorts with successful property conversions in Sri Lanka to-date. This latest news marks the next step on our journey together and the expansion of our partnership across key regional markets.”
With the growth of RHG’s portfolio across the region, a centralised franchising service will soon be extended into Australasia, enabling independent and small-scale hotel companies to benefit from the group’s global network.
The centralised franchising services model will enable owners to leverage the support, brand recognition and global distribution of RHG through proprietary systems and business intelligence tools. In addition to the group’s standard franchising services, additional resources will be made available for owners which includes revenue management, 24-hour reservations support, as well as advisory support that will enhance revenue and reduce their operating costs.
The Club of Revenue Management by RHG will also expand into the region, enabling hotels to revolutionise their revenue management with cost-effective, cutting-edge system for maximum efficiency and rate optimisation.
She currently serves as TUI as chief marketing officer, UK & Ireland, where she has worked for 20 years.
Prior to that, he was director of sales and marketing of Altabriza Resort Boracay for nearly six years.
Silversea Cruises will enter travel advisors into a weekly lucky draw when they make a new confirmed booking on any expedition cruise during the months of May and June, as part of a new incentive for its Travel Partner Appreciation Month.
One winner will be selected for each week in May and June, with a gift card up for grabs.
Massimo Brancaleoni, Silversea’s senior vice president of global sales, said: “Travel Partner Appreciation Month is a special time for us to show our appreciation and reward our travel advisor partners for their loyalty and efforts.
“Although it kicks off in May, our incentives continue through June, marking our continuous appreciation for our travel partners and the important role they have played in our success for nearly three decades. This appreciation campaign focuses on our expedition cruises, which provide clients with uniquely immersive travel experiences that can lead to repeat business and, due to the higher per diem fares of our expedition voyages, enable travel advisors to earn more in commission.”
Concurrent with Travel Partner Appreciation Month, Silversea is offering exceptional value to travel advisors’ clients with its limited-time Suite Upgrades promotion for new bookings made by May 31, 2023. Available with door-to-door all-Inclusive fares on select voyages departing before May 31, 2024, the offer provides up to a two-category suite upgrade on select voyages, for selected suite categories, as well as a US$1,000 (or US$500 per person, limited to two guests per suite) shipboard credit per suite.
Furthermore, travel advisors have more opportunities to earn when they book Silversea cruises now. An extra one per cent commission is given out with all expedition cruise bookings and bookings from new-to-brand guests and those who book for a second time with Silversea through the same agency.