TTG Asia
Asia/Singapore Friday, 19th December 2025
Page 395

Centara introduces new Bangkok promotion

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In celebration of Centara Hotels & Resorts’ 40th anniversary, guests who book a minimum three-night stay in Bangkok between now and November 9 for stays through November 30 will enjoy an exclusive 33 per cent discount on their accommodation.

In addition, up to two children under the age of 12 with no extra bed required can stay for free – perfect for family getaways!

Centara Hotels & Resorts celebrates 40 years with special stay deals

Guests can sample local street food or savour the cuisine at Centara’s dining options, shop at famed markets or luxury malls, or dive into Bangkok’s rich heritage and culture with a day of sightseeing.

For more information, visit Centara Hotels & Resorts.

Paragon shooting incident during Golden Week stirs heightened safety fears among Chinese visitors

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In a disheartening twist, a 14-year-old shooter wielding a modified blank gun unleashed terror in Bangkok’s iconic Siam Paragon mall on Tuesday. Two innocent lives were lost, including a 34-year-old Chinese mother of five-year-old twin girls, and a Burmese migrant worker. Among the five injured was also another Chinese tourist.

This incident has cast a long shadow over Thai tourism efforts, especially during the highly-anticipated Chinese Golden Week holiday from September 29 to October 6, and sent Thai officials scrambling to mend diplomatic ties and reassure the world about traveller safety.

Thai officials are taking measures to tighten security and reassure the world about safety in Thailand after the recent shooting at Siam Paragon on Tuesday

The Chinese woman slain had entered Thailand on September 27, just two days after the Thai government launched the five-month Chinese visa waiver ahead of Golden Week and boosted flights to Chinese cities – all in an effort to try to propel Chinese tourism towards pre-pandemic levels.

The power of movies and social media
The rapid spread of the incident on Chinese social media platforms underscores the interwoven relationship between online discourse and tourism.

Adith Chairattananon, honorary secretary-general of Association of Thai Travel Agents and owner of inbound supplier Golden Discovery Express, told TTG Asia: “Although the new government has tried to sell a positive image of Thailand, this incident has reinforced existing fears about safety in Thailand.

“In recent times, Thailand has been grappling with Chinese social media perceptions. Two films, No More Bets and Lost in the Stars, have considerably influenced the IndoChinese tourism perception.”

The rampant spread of fake news about Thailand among Chinese netizens is also a culprit, to the point that tourism stakeholders recently pleaded with Thai prime minister Srettha Thavisin to address the issue with the Chinese government.

Thailand’s association with Chinese entertainment isn’t new; in 2012, a Chinese movie called Lost in Thailand about three Chinese men travelling to Thailand went viral, boosting tourist numbers and helping to propel Chinese tourism over the following years towards its peak of nearly 11 million visitors in 2019.

Yet, this time, viral posts on platforms like Weibo, from the shooting victim’s extended family and tourists recounting the incident in the mall, have cast a pall over the country’s tourism aspirations.

Local news site The Thaiger found that thousands of Chinese users on Weibo expressed their criticism of the shooting event, with some declaring they would never travel to Thailand in the future.

Questions about safety and security
Following the shooting, a loud chorus has arisen questioning the efficacy of security measures in Thai malls, calling for more detailed scans, better alert systems, and quicker response times from local authorities and medics.

Proposed solutions like cell broadcasting alert systems, which offer timely warnings, have gained traction – but language barriers for tourists also need to be considered.

Social media is also abuzz with discussion about Thailand’s gun control laws after the incident. Remarkably, the country’s gun laws have not seen an update in over seven decades. Thailand, with approximately 10 million guns circulating, stands out for its high ownership rates in the region. Although large-scale shooting incidents remain rare, the recent event is the third significant attack in recent years.

The aftermath
Sretta has extended apologies to the Chinese diplomat while reaffirming the commitment to traveller safety. Additionally, the Siam Paragon mall has vowed to support the victims’ families and bear all medical expenses, also setting up a one-week pop-up psych ward on its M-floor to support staff and visitors.

However, the industry is experiencing blow upon blow. The Tourism Council of Thailand (TCT) reports the tourism confidence index in Thailand has already seen a sharp decline, from 91 in 2019 to a dismal 69 in 3Q2023 due to weak economic conditions domestically and globally.

The road to recovery seems challenging, but as Chairattananon optimistically noted: “In a few weeks, with the Thai government’s reinforced security measures, visitors might regain their confidence.”

He cited improved security measures from the Thai government – including Thai police and immigration – as being instrumental to regaining visitor confidence, such as setting up a command centre for quicker response times, using technology to keep tourists informed during emergencies via online and offline channels, and boosting the country’s image by creating a Thai volunteer force that will support any tourists in the vicinity during a crisis.

Phuket launches sustainable strategies for a diversified future

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This month, in a collaboration between the private sector and local government, Phuket province is launching its Phuket Sustainable Strategies 2030, a 10-pillar framework designed to propel the province towards global Sustainable Development Goals (SDGs).

The freshly-minted framework refines the 10+ pillars strategy, notably merging Fisheries & Farms into a singular Value-Based Agriculture pillar for greater clarity. Additionally, while gastronomy once spearheaded the plan, the baton has now been passed to education, reflecting a strategic shift in priorities.

Bhummikitti: tourism and the environment are two sides of the same coin

The plan is designed to recalibrate Phuket’s predominant reliance on leisure tourism, historically accounting for 95 per cent of its income. Three of the pillars will help the province in diversifying its tourism focus to MICE, becoming a Medical and Wellness Tourism hub, and transforming into a centre for Sports Tourism & Training Camps.

Deputy governor Amnuay Pinsuwan notes the strategic move towards a “new economy”, lessening tourism dependence and delving into varied sectors. Other pillars include becoming the education hub of Asia, a maritime industry centre, the smart city initiative sandbox, an SME-focused ecosystem, and further emphasising its culinary side as a creative gastronomy city.

Bhummikitti Ruktaengam, president of the Sustainable Tourism Development Foundation (STDF) and key advisor to the Phuket Tourism Association, stressed the integral role of tourism in Phuket’s socio-economic fabric: “Tourism and the environment are two sides of the same coin. Beyond environmental sustainability, our vision encompasses broader ESG goals. To make Phuket’s tourism truly sustainable, we’re laying down strategies that foster a ‘Better Phuket’ for future generations.”

The STDF has launched four pivotal projects that are key to the Better Phuket initiative.

The Food (Before) Waste project seeks to utilise unused food from hotel buffets and surplus stock from supermarkets at the foundation’s Metta Kitchen, where culinary students from local universities transform the leftovers into hygienic dishes. At the Kitchen, customers can pay what they feel is appropriate.

“We don’t believe in giving away things for free, but with the ‘pay as you wish’ model, we hope to increase accessibility to good food and lessen the societal gap,” commented Ruktaengam.

Additionally, Phuket Tourism Carbon Learning Center is a research-centric endeavour aiming to transform Phuket’s Old Town. In this collaborative hub, agencies can converge to champion low-carbon tourism and mitigate the carbon footprint. In line with this, the STDF is also collaborating with Phuket Old Town to pioneer research on low carbon tourism, underscoring the importance of carbon-free walking tours, waste reduction in the Sunday Market and wastewater management.

A new board of directors dedicated to the preservation of Phuket’s largest timbers has been established with the Phuket Big Trees initiative, coupled with programmes to educate on holistic tree maintenance and pruning for optimal shade.

The fourth initiative focuses on the inception of green financing tailored for SMEs, which extends to small businesses in every sector including hospitality.

Ruktaengam noted that for it takes financial support for businesses to become energy-conscious, and with no such financial initiatives presently available, it is “something we want to instigate”.

All four initiatives are being operated with the support of significant stakeholders, including the Phuket Chamber of Commerce, the Phuket Tourism Association, the Thai Hotels Association’s Southern Chapter, and the Phuket Hotels Association.

Tourism has an opportunity to change the world: PATA chair

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PATA chair Peter Semone delivered a sobering message in his opening keynote at PTM Forum, held on October 4 in conjunction with PATA Travel Mart 2023 in New Delhi: the joint existential threats of climate change and socio-political and geopolitical unrest could destabilise global well-being and devastate the travel and tourism industry.

“The world is entering a critical time. We are living in a time where opportunities are boundless. However, risks of devastating crises that can destabilise global well-being are at an all-time high,” he stated.

Semone: without nature, there is no tourism; without peace, there is no tourism

“I don’t have to explain to you the pain Covid brought across the globe, but that could turn out to be nothing compared to what we have to deal with going forward,” he added.

Semone was quick to point out that his address was not meant to be a “doomsday” warning; instead, he hoped to inspire members of the travel and tourism industry to be “a little more proactive because we – the travel and tourism industry – can be the solution to these problems”.

“Think about this: without nature, there is no tourism; without peace, there is no tourism,” said Semone.

He noted that the absence of tourism would leave a trail of disrupted jobs and damaged economies, especially in less developed countries – as the Covid pandemic disruption had shown.

Furthermore, without tourism, it would be even harder to achieve the United Nations Sustainable Development Goals (UNSDGs).

He warned against thinking that the implementation of UNSDGs should be someone else’s job.

“According to the United Nations, failure to achieve the UNSDGs may fuel greater political instability, upend economies, and lead to irreversible damage to the natural environment. If that happens, travel and tourism will be decimated,” he said, urging a change in mindset that recognises sustainability as a responsibility for all and one that is “imperative of our times”.

He also referenced the recent UNWTO’s World Tourism Day as an example of the industry’s ability to inspire world peace. He noted that the event, hosted in Saudi Arabia’s Riyadh, was attended by 500,000 public and private officials, including an Israeli delegation. The Saudi Arabia tourism ministry pushed messages of tourism and peace.

“I have been in tourism for a long time, and I recognise this as a watershed moment. Our industry is super important for mitigating socio-political and geopolitical unrest,” he reflected.

“As members of PATA, we can be a catalyst for (positive) change,” he said, adding that the diverse Asia-Pacific region could set the ideal example for the world in the areas of sustainability as well as socio-political and geopolitical stability.

“Our region is like a living museum, with an emporium of natural and culture assets that is unlike any other place on Earth. If our part of the world – where we have a mix of religions, cultures and people – can show peace, we can set an example for the rest of the world.”

Concluding his keynote, Semone suggested making 2026 the Year of Peace Tourism, and to show that tourism could well be part of the solution for world peace.

The year will coincide with PATA’s 75th anniversary.

“PATA could partner with UN members and alliances of civilisations to organise events aimed at reducing cross cultural tensions and build bridges between communities globally,” he said.

South Koreans sweep into Danang

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The Central Vietnamese coastal destination of Danang is enjoying a huge increase in visitors from South Korea, and tourism players are tapping into the surge.

According to figures from Vietnam National Authority of Tourism, Vietnam welcomed more than 2.274 million South Korean visitors in the first eight months of 2023 – making it the country’s top source market. This is about 16 times the growth of the same period in 2022.

More South Koreans are flocking to the Central Vietnamese coastal destination of Danang

Dinh Quoc Thich, founder of Thich Tours, said many South Koreans are now flying directly to Danang, drawn to its coastal location and cooler climate, combined with a strong shopping scene, integrated resorts, food and proximity to cultural sites such as Marble Mountains and Hoi An.

This is in addition to a flight time of about five hours, and up to 20 direct flights a day connecting major cities Seoul and Busan being offered by several airlines.

Pham Ha, founder and CEO of LuxGroup, noted a “significant” increase in interest from the South Korean market.

“Eight years ago, along with Japanese and Chinese tourists, South Koreans knew Danang for its golf tourism. Now, South Korean tourists also love many other experiences, such as culinary, variety of entertainments, luxury resorts, clean beaches and culture,” he said.

“It’s also easy to take direct flights connecting major Korean cities with Danang, which make access more seamless.”

Noting the potential the market holds, LuxGroup is adjusting its marketing strategy. This includes offering more content in the Korean language, partnering with South Korean travel agencies, and creating packages that suit South Korean travel preferences.

Guilhem Cavaille, general manager at Diethelm Travel Vietnam, said: “South Koreans coming to Danang is supported by an impressive number of daily direct flights at very interesting rates. They come for the beach, the golf, and ease and accessibility of many diverse activities. In the region, there are not so many other destinations gathering all these advantages.”

Dispersed tourism trends on the rise

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Dispersed tourism is gaining strength as travellers seek out more meaningful experiences in off-the-beaten-track destinations.

Willem Niemeijer, CEO of YAANA Ventures, said he was among the trendsetters with Tad Fane Resort in Paksong, Laos, which opened in 1999.

Niemeijer: it is very important to stay on the cutting edge of new experiences

“It took another two decades or so for visitor dispersion to take off, but we’re seeing this becoming a trend,” he shared.

Niemeijer attributed this to demand, environmental awareness, and lower investment costs, in addition to improved infrastructure, including the high-speed railway in Laos and the expressway that connects Phnom Penh in Cambodia with the coast.

Examples of rising destinations with strong tourism dispersal ability include Champasak in Laos, Guilin in Guangxi, China, and Kep in Cambodia.

Catherine Germier-Hamel, chief executive officer at Destination Mekong, said while countries in the Greater Mekong Subregion have become increasingly popular, they have yet to tap into their full tourism potential, especially with regards to diverse culture and natural resources.

“As a result, many destinations and sites have been overcrowded, while others remained untapped,” she observed. “Dispersed tourism can be part of a development and diversification strategy to meet new needs and interests for unique, off-the-beaten-track untapped destinations and experiences.”

Germier-Hamel noted that while dispersed tourism remains limited to niche experiences and remote destinations, there is growing interest in tourism forms that require smaller groups and take place in less visited areas.

She cited ecotourism, community-based tourism, and agritourism as
examples.

“In that case, dispersed tourism can bring additional and complementary income to local communities and help reduce disparities,” she stated.

Niemeijer added that offering these experiences forms a key part of YAANA Ventures’ business model. “For our companies, it is very important to stay on the cutting edge of new experiences, and we’re putting this into action with our lodge developments and travel products,” he told TTG Asia.

Dusit Hospitality Academy programme to elevate service industry standards

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Dusit Thani College has unveiled an ambitious skills development initiative called the Dusit Hospitality Academy (DHA) at its Bangkok and Pattaya campuses aimed at raising the bar for excellence in the service industry.

“As the oldest and largest (hotel) school in Thailand, we have produced over 10,000 hospitality and culinary graduates who have gone on to work in hotels in Thailand and all around the world. Being owned by Dusit Thani hotels, we are uniquely influenced by the needs of the industry. That means from a top-down approach, our curriculum is often dictated by industry requirements,” shared John Lohr, executive director, external affairs, Dusit Thani College.

Dusit Hospitality Academy is suited for individuals from varied backgrounds

Although previously focusing on traditional formats like Bachelor’s and Master’s degrees, he shared that the college has responded to industry needs by creating, under the DHA, “new programmes that are designed to give short bite-sized knowledge and training in skills development to deliver talents faster” to hospitality businesses.

Currently offering four courses – Culinary Arts, Pastry Arts, Restaurant Service, and Hotel Service – the academy is suited for individuals from varied backgrounds, including those who aspire to enter the service industry or those already in hospitality seeking career advancement opportunities.

Furthermore, DHA offers a licensing model that empowers hospitality companies and employers to develop their own continuous professional development programs on Lobster Ink.

They can adopt DHA’s proven curriculum and receive comprehensive train-the-trainer services from the Dusit Thani College team. This innovative approach ensures that organisations can attract and retain top-tier talents while nurturing their professional growth.

At present, the DHA is operated on Dusit Thani College premises in the Srinakarin area. However, a dedicated facility for the DHA is in the works, which will be situated in the heart of Bangkok.

Established in 1993 under the leadership of Thanpuying Chanut, Dusit Hospitality Education (DHE), the educational arm of the Dusit Thani Group, was founded with the mission of delivering top-tier hospitality education to contribute significantly to the broader industry.

Presently, DHE oversees various scholastic institutions, including Dusit Thani College with campuses in Bangkok and Pattaya, Le Cordon Bleu Dusit Culinary School in Bangkok, and The Food School based in Bangkok.

Western Australia beckons Singaporeans with new road trip campaign

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Tourism Western Australia (TWA) has launched its Drive The Dream road trips campaign, which aims to inspire more Singapore residents to hit the open road and discover the freedom and fun of a road trip in Australia’s largest and most diverse state.

The campaign highlights the rich history, hidden gems and spectacular coastline of Western Australia and its many offerings – from wine regions to coastal adventures, and art trails to ancient Aboriginal experiences.

F1 driver Daniel Ricciardo swimming with whale sharks at Heritage-listed Ningaloo/Nyinggulu during his dream road trip

Drive The Dream also features an eight-minute short film of Perth-born Formula 1 legend Daniel Ricciardo and his best friend Blake, who share their road trip adventure along the iconic Coral Coast Highway from Perth (Boorloo) to Exmouth.

Ricciardo shared: “You have this crazy vast, open outback that’s dry and a little rough, but then a hundred metres later you come across these pristine beaches that are unlike anything else. You’ve then got towering forests and world-class wineries in the south of the state – everything you see just seems unique and untouched, I love it.”

TWA managing director Carolyn Turnbull said the new campaign creative echoes elements of Western Australia’s global brand Walking On A Dream, in that it neatly encapsulates all of the state’s awe-inspiring attributes.

“An overarching objective of TWA’s brand platform is to provoke the spirit of adventure in every traveller – and there’s no better way to do that than through the lens of Daniel Ricciardo and the Drive the Dream campaign,” she said.

“This new campaign will ultimately entice visitors from all over the world to come to Western Australia and enjoy a road trip like they’ve ever experienced, and provide a boost to the state’s economy.”

Ava Ang, country manager, TWA Singapore/Malaysia, noted that Singapore is a key source market for road trip vacations because it is something locals are not able to do at home.

“Singaporeans are increasingly craving the opportunity to get off the beaten track and reconnect with nature. Just over four hours away and on the same time zone, Western Australia is the perfect backdrop for an incredible road trip that will allow you to connect with yourself, your loved ones and with the destination.”

The new Road Trips Guide will provide all the best itineraries, maps and recommendations for a seamless and easy road trip. TWA will also be working with several global partners including Trip.com to launch road trip cooperative campaigns in next few months.

Some highlights of itineraries include the Coral Coast Highway road trip – connecting two UNESCO World Heritage-listed regions: Ningaloo Marine Park and Shark Bay – where adventurers can explore ocean wonders, otherworldly landscapes, and World Heritage-listed treasures; the 4WD adventure, Gibb River Road, where travellers hit the open road in a true outback adventure through the heart of the Kimberley; a journey of adventure and indulgence with the South West Wine & Nature Drive to enjoy premium wines and local produce; and an epic coastal adventure on the South West Edge route featuring a blend of nature, wildlife, coastlines, and culture.

New hotels: Dusit Thani Mogan Mountain, Huzhou, ZANA Forest Resort, Ranthambore and more

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Dusit Thani Mogan Mountain, Huzhou

Dusit Thani Mogan Mountain, Huzhou, China
The eco-friendly Dusit Thani Mogan Mountain boasts 22 guestrooms and three villas with views of Lion Lake and the adjacent tea plantations. The next phase of the property development will include 100 guestrooms and nine villas.

Located at Ying Valley Resort (the east foothills of Mogan Mountain) in the heart of Zhejiang, Jiangsu, the hotel is a short 20-minute drive to Huzhou city centre, and is accessible to the high-speed railway station.

Onsite facilities include a wellness centre, spa, hot water pools, outdoor swimming pool, and event venues.

ZANA Forest Resort, Ranthambore

ZANA Forest Resort, Ranthambore, India
Immerse in nature at ZANA Forest Resort, Ranthambore, which boasts 20 cottages and rooms, and offers a variety of activities like golf putting, tennis, badminton, velcro football, football billiards, karaoke, movie under the stars, yoga, cycling and more.

Guests can indulge at the all-day multi-cuisine diner Mayfair or have their meals at the outdoor dining spaces. The resort also has an outdoor swimming pool, a kid’s play area, an in-house ‘Gaming Arena’, and event spaces.

Close to the Ranthambore National Park and Tiger Reserve, ZANA Forest Resort, Ranthambore is situated three hours by car from Delhi NCR.

La Quinta by Wyndham Ellerslie Auckland

La Quinta by Wyndham Ellerslie Auckland, New Zealand
La Quinta by Wyndham Ellerslie Auckland has opened in New Zealand’s largest city with 246 rooms, and features a variety of amenities for guests including a gym and conference facilities.

Nestled in the quiet suburb of Greenlane, the hotel offers convenient access to Auckland’s city centre’s attractions, dining and shopping. Nature lovers can also take relaxing strolls in Auckland Domain and Cornwall Park, as well as visit Auckland Showgrounds.

DoubleTree by Hilton Varanasi

DoubleTree by Hilton Varanasi, India
Located just 25 minutes away from both the city centre and the airport, the 144-key DoubleTree by Hilton Varanasi offers facilities such as an outdoor pool, EV charging points, ballroom, fitness centre, spa and meeting venues.

Accommodation ranges from standard to spacious suites, including a grand presidential suite. The hotel also has an all-day diner and a bar lounge.

Lighting an auspicious path for tourism

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Leadership officials from India’s Ministry of Tourism and PATA chair Peter Semone (second from right) light a ceremonial lamp together to mark the opening of this year’s PATA Travel Mart, an annual gathering of Asia-Pacific’s travel and tourism industry leaders, business owners and media. The celebration dinner was hosted at The Ashok in New Delhi on October 4.

PATA Travel Mart 2023 comprises a full-day conference, PTM Forum, on October 4 as well as a B2B meeting and exhibition on October 5 and 6.