TTG Asia
Asia/Singapore Saturday, 20th December 2025
Page 338

Singapore gets interactive with AR experiences for visitors

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The Singapore Tourism Board (STB) is bringing authentic Singapore experiences to life in augmented reality (AR), powered by Google’s ARCore Geospatial AI, allowing inbound travellers to discover new sights at the touch of their fingertips around landmarks in the city.

STB is one of the first tourism partners in Google’s ARCore Early Access Programme, which empowers developers to build location-based AR experiences across more than 100 countries without having to ever physically be there.

Visitors can send out virtual postcards to loved ones with Singapore’s new AR experiences

Visitors to Singapore can download the Visit Singapore Travel Guide app and join the Merli mascot on a tour through six stops to uncover Singapore’s historical, cultural, and culinary experiences, as well as interact with nuances of the city’s heritage and modernity, right from their devices.

Some of the experiences include exploring the site of Singapore’s first-ever post office, now the iconic Fullerton Hotel, and send out postcards to loved ones virtually; see a life-sized bumboat and uncover the historical significance of the Singapore River at the Great Emporium stop; unveil hidden gems like the Peranakan Tile Gallery, a local Chinatown business featuring tiles salvaged from demolished shophouses; and feast eyes upon the recommendations for must-try hawker dishes at the Maxwell Food Centre.

More Saudi Arabia opportunities to explore at ATM 2024

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Saudi Arabia is on course to welcome an estimated 30 million overnight tourists this year, and delegates from around the world are preparing to capitalise on this momentum and explore opportunities within the Kingdom’s thriving tourism sector at Arabian Travel Market (ATM) 2024, which will take place at Dubai World Trade Centre (DWTC) from May 6 to 9.

ATM 2024 will host a selection of exhibitors from Saudi Arabia, including Saudia, flynas, Neom, Dur Hospitality, AMSA Hospitality and the Royal Commission for AlUla.

ATM 2024 will take place at Dubai World Trade Centre from May 6 to 9; Dubai, the UAE pictured

With the theme Empowering Innovation: Transforming Travel Through Entrepreneurship, the 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond – from start-ups to established brands, the upcoming show will highlight how innovators enhance customer experiences, drive efficiencies, and accelerate progress towards a net-zero future for the industry.

There will also be a dedicated Saudi Village on the exhibition floor which will showcase Saudi products, as well as a range of panel discussions that will enable attendees to identify and capitalise on new opportunities in the Kingdom.

Danielle Curtis, exhibition director, ATM, said: “We are looking forward to welcoming a diverse range of exhibitors and delegates from Saudi Arabia to ATM 2024, and we know that industry leaders from around the world will be keen to gain further insights into this thriving market throughout this year’s show.”

Malaysia Airlines doubles Trivandrum services due to popular demand

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Following positive load factor performance and increasing demands on its Trivandrum-Kuala Lumpur route, Malaysia Airlines will double the current frequency on this route starting April 2.

The inaugural flight, which commenced in November 2023 with twice-weekly services, will be boosted to four a week.

Malaysia Airlines will double the frequency for the Trivandrum-Kuala Lumpur route

This will bring the airline’s connectivity into India to 71 flights weekly. Currently, the airline offers flights to nine major hubs in India, including New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Ahmedabad, Amritsar and Trivandrum.

Dersenish Aresandiran, chief commercial officer of airlines of Malaysia Aviation Group (MAG), said: “India remains an integral part of Malaysia Airlines’ global network. With the introduction of the additional frequencies into Trivandrum, we will be strengthening our connectivity into India with 71 weekly flights from nine key hubs.

“Furthermore, we are thrilled to introduce special fares for Indian travellers, providing them enhanced flexibility and travel options to explore the beauty of Malaysia; strengthening our position as the gateway to Asia and beyond. As we aim to capture the growing demand from India, we are committed to ensuring that customer experience remains our top priority driven by our inimitable Malaysian hospitality.”

To celebrate the increase in flight frequencies, Malaysia Airlines is offering special promotional fares for Indian travellers to explore Malaysia. Enjoy fares to Kuala Lumpur from Trivandrum starting from 12,999 rupees (US$156) all-in return, or from Ahmedabad starting from 21,799 rupees all-in return, available for purchase from now until February 11 for travel up to May 12.

Cathay Pacific resumes daily Singapore-Bangkok services

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Cathay Pacific will restart its Singapore-Bangkok flights from March 31.

The daily flights will retain their pre-pandemic flight timings, with CX712 departing from Singapore Changi Airport at 13.25, and CX717 from Bangkok Suvarnabhumi International Airport at 11.55.

Cathay Pacific will resume daily Singapore-Bangkok services

These flights will be operated on aircraft which offer flatbeds in Business Class, as well as a Premium Economy cabin.

Lawrence Ng joins Langham as SVP sales & marketing

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Langham Hospitality Group (LHG) welcomes Lawrence Ng as its new senior vice president – sales & marketing.

Stationed at the company’s corporate headquarters in Hong Kong, Ng will spearhead and orchestrate all sales and marketing endeavours globally while also serving on LHG’s executive committee.

As the former vice president of sales & marketing, Greater China at Marriott International, he brings a wealth of knowledge and insights to the intricacies of market dynamics and consumer preferences.

Sustainable Hospitality Alliance names Daniella Foster as vice chair

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Daniella Foster has been appointed as vice chair of the Sustainable Hospitality Alliance (SHA).

The executive board member and global senior vice president of public affairs, market access and sustainability for Bayer’s Consumer Health Division joined the board as a trustee in May last year, and will now work alongside Wolfgang Neumann as vice chair, supporting SHA as it works towards implementing its new five-year strategy.

She has a background working across private and public sectors, from Hilton and Mars to the White House in the US, as well as experience in embedding sustainability into business models across the private and public sectors.

Popular Sri Lankan literary festival draws more than 5,000 participants

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A popular Sri Lankan literary festival held within the confines of a Portuguese-built fort in 1588 last week drew nearly 100 local and foreign writers and artists along with over 5,000 literary enthusiasts.

Regarded as one of the biggest literary festivals in this region, the 11th edition of Galle Literary Festival, held in partnership with the Sri Lanka Tourism Promotion Bureau from January 25 to 28 in the southern beachside city of Galle, attracted a notable increase in the number of international attendees compared to previous years, organisers said.

A panel discussion during the 11th edition of Galle Literary Festival held in Sri Lanka

Returning after a five-year hiatus owing to the pandemic and economic crisis, the festival’s line-up in 2024 reflected a renewed commitment to diversity and inclusion. The star-studded speaker list featured 25 local authors – including Booker Prize winner, Shehan Karunatilaka – as well as a dozen diaspora writers. Among the 27 international participants were several South Asian novelists. The 99-strong cast also comprised nine chefs and 24 moderators, the festival organisers said in a media statement.

There were more than 180 events including talks and panel discussions on topics as varied as the Sri Lankan literary landscape, the female body in the arts, global history on land and water, and how to engage the next generation with the natural world.

A total of 5,392 tickets were issued in 2024, with almost half of all scheduled events sold out. There was widespread coverage of the festival across social media and the international press, while the festival’s digital promotional strategy achieved an online reach in excess of two million people.

Reflecting on this success, Giselle Harding, festival director, said: “We are absolutely thrilled with the attendance and reception for this year’s festival. We firmly believe in the power of the Galle Literary Festival to cement Galle and Sri Lanka as a hub for creative travellers and literary enthusiasts, as well as to inspire and stimulate the growth of a reading culture in Sri Lanka.”

Organisers will soon confirm dates for the 2025 edition.

Sri Lanka is actively promoting events like this festival.

TAT, Trip.com Group offer tourism deals for Chinese tourists to Thailand

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The Tourism Authority of Thailand (TAT) recently joined forces with Trip.com Group to host the livestream Super World Tour BOSS LIVE under the Thailand – A Must for Chinese campaign at Rosewood Bangkok Hotel on January 31, which saw an achievement of over 100 million baht (US$2.79 million) in a day.

This livestream announced Thailand travel deals – airline discounts, accommodation promotions, or travel packages – aiming at shaping Thailand into a leading destination, presenting majestic islands, cultures, and delectable eats.

The livestream showcases Thailand’s attractions and deals in hopes of enticing Chinese tourists to visit

It was run by Trip.com Group’s vice president Sun Tianxu, who considered the platform an effective marketing tool for Chinese tourists. The group views Thailand as a major destination with Bangkok being South-east Asia’s most popular destination for Chinese tourists in 2023. Phuket and Chiang Mai also secured ranks among the top 10 with bookings increased by 174 per cent in the same year (compared to those of the previous year). These three cities are expected to be key destinations throughout 2024.

The next livestream session will be held in Phuket on February 28.

Srettha Thavisin, Thailand’s prime minister, stated that the earlier agreement between both countries will help promote tourism, investment, trade, and strengthen relationships.

Sudawan Wangsuphakijkosol, minister of tourism and sports, added that Thailand is primed to promote activities throughout the country to exchange Thai and Chinese cultures, in the hopes of attracting huge Chinese and international tourist traffic to Thailand. Some examples include the Chinese New Year festivities this month, and the World Water Festival in April.

TAT had also signed a Letter of Intent (LOI) on Cooperation in Tourism with eight leading partners in China while also collaborating with China’s airlines to improve air connectivity between both countries.

China, cruises top Singapore residents’ travel plans during Chinese New Year

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For this year’s Chinese New Year holidays (February 10 to 12), more residents in Singapore are taking advantage of the long weekend and heading overseas.

Two major travel agencies in the country have noticed a surge in outbound bookings over the festive period, with China emerging as a top destination of choice.

Singaporeans are capitalising on the long weekends and public holidays to travel to China and other destinations

“We’ve observed a substantial 20 per cent increase in outbound demand compared to the previous year,” said Diana Tan, head of HR & public relations, CTC Travel. Apart from China, other preferred destinations include South Korea, Japan and Taiwan, she added.

Jeremiah Wong, senior marketing communications manager, Chan Brothers Travel, noted a spike in bookings to China over coming holidays, following the introduction of the 30-day visa-free entry for Singapore passport-holders. Demand was also fuelled by the agency’s new tours to China which feature premium accommodation and thematic experiences.

The company has about 1,500 customers booked to travel over Chinese New Year. There are still last minute bookings coming in, and it expects demand to exceed last year’s by 40 per cent.

Short cruises of two to four nights around the region also contributed to bookings during the Chinese New Year period, a trend observed by both agencies.

“There is a noticeable trend among travellers who are opting for short getaways such as regional cruises to Malaysia and Thailand, allowing them to simply pack and sail away. These travellers aim to capitalise on the public holidays and long weekend, maximising their time off without needing to use additional annual leave,” Wong explained.

People are also venturing farther for “diverse experiences”, with CTC Travel’s Tan highlighting Egypt and Morocco as favourites among younger travellers.

Australia and Bhutan programmes are performing well for Chan Brothers Travel, with the former attracting families with young children and the latter appealing to those “seeking distinctive and exotic travel experiences”.

Commenting on Bhutan’s potential, Wong said: “We have resumed chartered flight tours since 2022 after border reopening and positive word-of-mouth has favourably impacted overall Bhutan bookings including for the Chinese New Year period this year.”