Ant Group, the owner and operator of open platform Alipay, has reported a rebound in consumer spending during this year’s Lunar New Year travel season, one that is significant as the first celebrations without restrictions since the Covid-19 pandemic.
In the holiday period between February 9 and 12, the number of transactions made by Alipay users overseas surpassed that of 2019’s level by seven per cent while consumer spending recovered to 82 per cent of 2019’s or 2.4 times of 2023.

Ant Group noted that closer socio-economic connections within Greater China, new visa-free policies from major South-east Asian destinations, and recovering international flight capacities were key drivers of the festival travel boom.
While traditional Asia hotspots kept their following, more distant destinations in Europe, Australia, New Zealand, the Middle East, and North America also showed a rise in Chinese traveller expenditure.
Alipay spend data showed that Hong Kong, Japan, Macau, Thailand, Malaysia, Singapore, South Korea, France, Australia and Canada were top destinations for Chinese travellers. Thailand, Malaysia and Singapore combined saw a 7.5 per cent increase over 2019, and a 580 per cent leap over 2023, with Thailand leading in total volume and Malaysia showing the largest increase.
Expenditure was made on traditional activities like shopping and tourism spots-hopping, as well as on immersive and unique local experience. Globally throughout the Lunar New Year week, Chinese tourists spent 70 per cent more on F&B than in 2019, venturing from downtown hotspots to off-the-beaten-track locations.
In-destination transportation spend now ranges from rail and taxi to subway and scooter-share, allowing more local SMEs on the public transport network to gain a share of international tourist revenue. The cost per ride on any vehicle for Alipay travellers dropped by 60 per cent compared to 2019.
On the back of new partnerships forged in 2023 and increased travel, cross-border expenditure on regional e-wallets powered by Alipay+ rose by 252 per cent year-on-year. Daily average transactions increased by 304 per cent. Japan, South Korea, Macau, Thailand and Singapore are the top five most popular destinations for Alipay+ consumers besides the Chinese.
Since September 2023, 10 leading e-wallets and payment apps in Asia have been serving their roaming users across Alipay’s 80-million-strong merchant network in China, also supported by Alipay+. Visa, Mastercard, JCB, Discover, and Diners Club International expanded their collaboration with Alipay for travellers linking their international credit or debit card to their Alipay e-wallet.
During the current Spring Festival, international travellers to China spent 500 per cent more on their international card-enabled Alipay accounts at merchants in China compared to 2023. Chinese restaurants, tourist attractions and public transportation are the most popular use cases for international visitors traveling in China and experiencing the festival.



















He was most recently complex general manager for three properties in Mallorca – The St Regis Mardavall Resort; Castillo Son Vida, a Luxury Collection Hotel; and Sheraton Mallorca Arabella Golf Hotel.
As the CEO of AsiaChina, he leverages his extensive network of high-level contacts and deep understanding of the two-way tourism and trade flows between Asia-Pacific and China to provide effective and tailored solutions for clients and partners across various sectors, such as destination management, aviation, car rental, urban mobility, travel agency, and startup.






The Philippines has unveiled the third and latest stop of the Philippines Hop-On-Hop-Off (HOHO) Bus Tours – the Pasay-Paranaque circuit, aka the Entertainment Hub.
Traversing the cities of Pasay and Paranaque, HOHO will now bring tourists into these entertainment hotspots that feature a blend of modern entertainment complexes, vibrant nightlife, and historical and cultural landmarks.
The Entertainment Hub features 13 designated bus stops at Ninoy Aquino International Airport (NAIA) Terminals 1, 2, and 3, Newport World Resorts, City of Dreams, Ayala Malls Manila Bay, Parqal, Okada Manila, Solaire Resort, Luxe Duty Free, MOA Main Stop, SMX Convention Center, and MOA Seaside.
It will also connect to the Business Hub of Makati and Cultural Hub of Manila, and a special by-appointment-only route in Malacañang showcasing Bahay Ugnayan and Teus Mansion, which are now accessible as heritage museums.
The Department of Tourism’s (DoT) secretary Christina Garcia Frasco said the launch in the premier cities of Pasay and Paranaque “is another addition to the already diverse tourism product offerings in the National Capital Region, and in the entire country”.
“The Hop-On-Hop-Off Tours have successfully promoted our heritage sites, museums, and lifestyle centres in the metropolis, and the entertainment spots, heralding our stories as a people,” she added, calling the initiative part of the strategies under the National Tourism Development Plan.
Frasco also spoke about HOHO’s foray into digitalising tours as a huge step forward to the country’s desire to boost the ease of doing business and travel, as well as to “provide travellers with cost-efficient, smart, and a digital environment for tourism”.
With the mobile app, tourists can explore Metro Manila and navigate key locations across the region. They can book their own itinerary – guided or DIY – which allows them to explore nearby attractions at their leisure, as well as check the schedule of the departing bus in various HOHO stops in real-time.
This year, the DoT will launch the remaining three HOHO hubs composed of the Heart Hub that includes the cities of San Juan, Pasig, and Mandaluyong; the Lifestyle Hub featuring the business and commercial district of the City of Taguig – The Bonifacio Global City, and the Mind Hub that focuses on educational institutions located in Quezon City.
In addition, the launch of the HOHO Entertainment Hub marks the inception of the country’s Layover tours for international transit passengers that is scheduled to be launched in the 2Q2024, allowing travellers on connecting flights with several hours to spare a chance to get a glimpse of the Philippines.