TTG Asia
Asia/Singapore Sunday, 25th January 2026
Page 325

Accor Plus’ new campaign offers more savings for members

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Hyatt expands in India, South-west Asia with eight new hotels

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Hyatt Hotels Corporation is expanding its brand portfolio in India and South-west Asia, with a robust pipeline of eight new properties that are expected to open across various leisure and city destinations in 2024.

This year, Hyatt’s brand expansion in India and South-west Asia will continue with its Hyatt Regency, Hyatt Place and Hyatt Centric brands, as well as the entry of the JdV by Hyatt brand in India with the recent opening of Ronil Goa.

Hyatt Centric Hebbal Bengaluru, pictured, will be the second Hyatt Centric hotel in Bengaluru

Ronil Goa – a JdV by Hyatt Hotel features 12 guest houses comprising 135 guestrooms, including four suites. The hotel supports sustainable practices like wooden sustainable key cards, VRV systems, sensor lights, a sewage treatment plant and a water treatment plant, among other practices.

Hyatt Regency Kasauli is in close proximity to Kasauli, a favoured hill station and retreat in north India, popular for holidays, weekend getaways and retreats. The property will offer sweeping views of the destination with 89 rooms and suites, F&B options, lounge, event venues, outdoor swimming pool, spa, and fitness centre.

Other openings include 120-key Hyatt Regency Ghaziabad in the Delhi NCR region; Hyatt Place Aurangabad offering 150 guestrooms; first hotel in Bangladesh, Hyatt Place Dhaka Uttara, with 85 keys; the 110-room Hyatt Place Haridwar nearby the historic temples and gardens of Haridwar; Hyatt Centric Ballygunge Kolkata 93 guestrooms and suites; and the second Hyatt Centric hotel in Bengaluru, Hyatt Centric Hebbal Bengaluru, which will offer 152 rooms, suites and long-stay rooms.

Singapore builds national service-themed gallery

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Singapore’s scenic Marina Bay area will welcome a new landmark in 2027 – the NS Square, a space that takes in a national service-themed gallery, venues for large-scale events, and public recreational facilities.

The highlight is a gallery that showcases the history of the Singapore Armed Forces, the Singapore Police Force and Singapore Civil Defence Force national servicemen through multimedia platforms and exhibits.

Construction for NS Square is scheduled to complete by 2027(Photo: MINDEF)

Construction has begun for NS Square, replacing the Marina Bay floating platform, a venue on the bay that once hosted 11 National Day Parades.

Other facilities include a permanent stage deck and 30,000-seat grandstand; a water sports centre to support dragon boating, canoeing and kayaking; and a public waterfront promenade.

According to the Ministry of Defence and Ministry of National Development, the circular grandstand can be configured for different events such as concerts and sports competitions, or used for recreation and weekend markets.

Woha Architects leads the project as design consultant.

New hotels: The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert, Sydney Central and more

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Alex Schellenberger helms as SVP, Brand at Mandarin Oriental

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La Vie Hotels & Resorts welcomes new cluster GM, Sri Lanka

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Kristofer Quadros has been named cluster general manager, Sri Lanka, of La Vie Hotels & Resorts.

In his new role, Quadros will be responsible for managing the strategic performance and operations of Radisson Hotel Colombo, Radisson Blu Resort Galle and Radisson Hotel Kandy.

With more than 25 years of management experience across the globe including Maldives, Dubai and Indonesia, he was most recently general manager of Park Hyatt Maldives Hadahaa.

Competition brings to light exciting Hong Kong tours

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Philippines, Austria strengthen tourism ties

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Kata Group implements a facelift with Beyond Series

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Big concerts, big lessons: how hotels can win over music fans

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Singapore’s music scene is booming! With chart-topping artists drawing in record-breaking crowds, the city is becoming a magnet for music fans across South-east Asia. This surge in concertgoers presents a golden opportunity for hotels to transform themselves into more than just a place to sleep. By creating immersive experiences that cater directly to the concert buzz, hotels can not only fill rooms but also turn these temporary guests into lifelong fans of their brand.

Coldplay’s six sold-out shows in January at Singapore’s National Stadium was the first major music event of 2024, drawing thousands of fans across the region. The concert series is the start of what is expected to be an incredibly strong year for international arrivals to Singapore. International arrivals in January 2024 were 1.44 million people, a 54.2 per cent increase from last January (0.93 million); however, it is still down from the pre-pandemic high in January 2020 by 14.79 per cent (1.69 million).

While Coldplay set records for the number of tickets sold in a single day and was the first to play six nights at the National Stadium, Taylor Swift’s sold-out shows in March took the city-state by storm, as 22 million people vied for the 300,000 available tickets.

These performances are massive opportunities for hotels to shine, as the occupancy rates reached 72.8 per cent during the Coldplay performance dates and 88.7 per cent during Taylor Swift’s Eras Tour, the highest level since mid-June 2023. When musical events come to Singapore, it is not only the fans that benefit but the entire hospitality sector.

With more A-list artists, including Bruno Mars, scheduled to come in 2024, hotels and restaurants cannot be passive in their approach but must capitalise on the opportunity to create unique experiences, special packages, or collaborations.

Creating experiences that resonate with music fans
Hotels should curate immersive branded hotel rooms that stream the performer’s music and have specialised lighting, wall art, pillows, throws, amenities, and other items unique to the event and transportation to the venue. Ideally, this would also include tickets to the concert, access to exclusive events, meet-and-greets, backstage tours, or the ability to listen to new musical tracks before public release.

Outside of the guestroom, hotels need to create specialised events and spaces throughout the property. The lobby should offer themed drinks, including non-alcoholic and alcoholic versions named to either the tour or popular tracks, and merchandise tables with posters, shirts, and albums. The restaurant should have specials catering to the fans and the dietary restrictions of those flying in for the event.

The pool should include themed pool towels and music; the bar should include either a cover band or karaoke; the spa should have packages including glittery nail polish for younger fans and themed manicures for everyone else. The hotel must create the feeling that the musical event is happening at their hotel at every turn.

Go beyond the hotel room
Off-property, the hotel should partner with other companies to create unique experiences, as the guest spending outside of the price of the concert ranges between four to five times what they paid for the ticket; there are ample opportunities for shared revenue partnerships.

Hotels could work with Universal Studios Singapore to provide Universal Express and branded event merchandise and get up and close with the animals at the Singapore Zoo; themed night safaris or aquarium tickets can increase sales, bring together like-minded individuals in town for the performance, and create a lasting memorable experience.

Capitalising on the significant music events playing in Singapore can boost the hotel’s bottom line and create lifelong memories that the guest will look to recreate when their favourite musician plays on the subsequent tour. It is not enough to only increase the room prices to match demand; it must include value-added products, services, and even bespoke packages they could only get if they stay at the property.

Crafting different levels of packages and external partners that can be easily modified for the specific group or performer will ensure that hotels can launch the package immediately when a particular tour is announced. Hotels must diversify their packages and rooms to become the ideal location for those flying in for the event.