Mandarin Oriental has appointed Alex Schellenberger as its senior vice president, brand.
The German national has over two decades in global luxury brand building, storytelling and brand experience roles, and brings insights and expertise to this newly-created global role.
Based in Hong Kong, Schellenberger will be also be joining the Group Leadership Team.
Mandarin Oriental has appointed Alex Schellenberger as its senior vice president, brand.
The German national has over two decades in global luxury brand building, storytelling and brand experience roles, and brings insights and expertise to this newly-created global role.