TTG Asia
Asia/Singapore Tuesday, 5th May 2026
Page 3

Fuel shock hits Asian carriers, threatens intra-Asia travel

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  • Asia’s aviation business most exposed to fuel shock compared to Europe and the US
  • Extensive schedule adjustments across South-east Asia airlines will have “profound impact” on intra-Asia travel
  • Changes to aviation structure possible – weaker airlines may consolidate, direct longhaul service launches are accelerated
South-east Asian carriers, including AirAsia, pictured, have made changes to their flight schedules due to rising jet fuel prices and supply woes

More than 150,000 international flights have been cut worldwide between March and June 2026 compared to schedules before the US and Israel struck Iran on February 28, which led to the disruptive blockade of the Straits of Hormuz.

The closure of the Strait of Hormuz impacts the aviation industry, as it is the route taken by nearly 21 per cent of the world’s seaborne oil supply. Disruption of that flow has resulted in a price crisis and a physical supply constraint.

OAG Aviation’s Asia Pacific commercial and industry affairs lead, Mayur Patel, told TTG Asia that “the scale of the current disruption is significant and worsening”.

He detailed the impact: “Non-US airline capacity to and from US markets for the June quarter is expected to contract 2.3 per cent year-over-year, as higher fuel prices and possibly limited jet fuel availability led to significant capacity cuts.

“In Europe, the cuts are more dramatic: Lufthansa alone announced it would cut 20,000 flights from its schedule through the fall. SAS cancelled 1,000 flights in April, while KLM reduced capacity by 80 flights due to rising kerosene costs.

“In Asia, the impact is acute and, in some ways, structurally more exposed than Europe. The closure of the Strait of Hormuz has disrupted nearly 21 per cent of global seaborne jet fuel supply, forcing Asian carriers to carry extra fuel, add refuelling stops, and reduce flight schedules. Industry sources estimate at least 400,000 barrels per day of jet fuel normally produced in Asia-Pacific from Hormuz-transiting crude have been affected.”

Patel explained that “Asia’s exposure differs from Europe and the US because fuel hedging is weaker across the region, leaving more carriers directly exposed when crude and jet fuel surge”.

“Once jet fuel moved from US$85 to US$90 per barrel to approaching US$200, the impact on operating economics was immediate,” he stated.

A vicious combination of soaring jet fuel prices and supply woes has forced several Asian airlines to rethink their flight schedule.

In Vietnam, which is heavily reliant on imported energy, three airlines have adjusted their flight schedule to cope with potential supply constraints.

Nearly 20 per cent of international departures on 24 routes have been shaven off Vietjet Air’s schedule between March 29 and May 31 while 30 per cent in capacity reduction have been ordered by Bamboo Airways.

Vietjet Air said on March 25 that “proactive” schedule adjustments were necessary “to ensure stable operations across its network”.

Flag carrier Vietnam Airlines announced a two per cent capacity reduction between mid-May and June, with a suspension of seven domestic routes since April 1 and a removal of approximately 23 flights per week.

According to Vietnamese state media, Vietnam Airlines could cut up to 18 per cent of its international flights and as much as 26 per cent of its domestic operations should fuel conditions worsen.

In Malaysia, Batik Air has taken a 35 per cent hit on its domestic capacity, which Patel said was the “sharpest single-carrier domestic reduction in South-east Asia”. The airline cancelled flights to nine domestic cities from Kuala Lumpur International Airport. It also pulled out from Subang routes to Johor Bahru, Kota Kinabalu, Singapore and Jakarta.

Low-cost carrier (LCC) AirAsia ordered a 10 per cent cut network-wide and raised its ticket prices by as much as 40 per cent. At a media briefing on April 6, AirAsia founder, Tony Fernandes, said the costlier airfares were “unavoidable” and untenable routes where the high cost of fuel cannot be covered would be cut.

In Thailand, Thailand AirAsia cut back on 26 regional routes while Thai AirAsia X suspended services to Shanghai and Riyadh through June and reduced services to Tokyo, Osaka, Almaty, and Delhi.

Philippine carriers also adjusted operations following the president’s declaration of a national energy emergency on March 25.

A certain end to the war remains elusive at press time, and so the impact on Asian air network continues.

Thai Airways announced last week plans to reduce and cancel more than 46 flights on both domestic and international routes from May 2026 due to mounting fuel cost and a decline in travel demand.

Thai Airways CEO Chai Eamsiri told the press that the airline needed to improve resource efficiency and reduce flights with large numbers of empty seats and merge some services.

He stressed that the move was not permanent, and services would be restored should travel demand return during the high season.

Hong Kong’s Cathay Pacific and HK Express will begin to operate a reduced schedule from May through June.

Impact on intra-Asia travel
Asia-Pacific’s travel and tourism performance is reliant on its own market. Here, 68.3 per cent of inbound travel to the region in 2025 came from within itself, according to Euromonitor International. The world’s top 10 busiest fight routes also exist within the region, according to OAG’s Busiest Flight Routes of 2025 analysis.

As such, ongoing flight adjustments across Asia-Pacific will undoubtedly dent arrivals into destinations within the region.

Patel said: “Intra-Asia travel’s fundamental dependency on air connectivity means it has no effective substitute when capacity contracts. The reduction in flight services is expected to have a profound impact on tourism across the region.

“Countries that rely heavily on inbound travellers from Thailand and neighbouring markets may experience a slowdown in visitor numbers, with hotels, tour operators, and local businesses facing challenges as connectivity weakens.”

He also warned that the LCC sector, which underpins much of the intra-Asia travel economy, is under disproportionate pressure.

“Low-cost airlines in South-east Asia face some of the harshest choices because their model depends on cheap fares, quick turnarounds, and high aircraft utilisation. A fuel shock of this scale can erode that model fast, especially when fare increases of 15 to 20 per cent risk pushing price-sensitive travellers away,” Patel added.

With flight cuts “falling precisely during peak travel periods”, the impact on airline performance is “damaging”.

Singapore-based aviation analyst Brendan Sobie added that the current environment gave little hope for “any prediction of growth for intra-Asia travel”.

Impact on airline structure
With Asian airlines operating on a thin margin – about three per cent in 2025 and barely three per cent this year, according to industry watchers, the unfolding challenges could alter the aviation landscape.

In March, OAG highlighted a profitability challenge for Asia-Pacific’s aviation sector. It projected a consolidation among weaker carriers as a means to overcome the sustained fuel shock, and noted that such an outcome, while disruptive, would be consistent with the evolutionary maturation of emergent markets.

Sobie opined that potential consolidation might not be limited to smaller airlines, “as there are some big players that are financially very vulnerable right now”.

Sobie added that the fuel shock impact on airlines varied, depending on their network – if they were heavily dependent on the Middle East or longhaul routes, how much they are hedged against fuel price increments, and the level of price-sensitivity of their home market.

He warned that the longer the war continues, the more “collapses” are likely.

Patel: the reduction in flight services is expected to have a profound impact on tourism across the region

On a positive note, the fuel shock is accelerating several long-term transitions already underway, observed OAG in late-March. It has strengthened the case for direct longhaul services that bypass Gulf hubs, an argument now reinforced by operational necessity, not just commercial strategy.

Airlines operating Airbus A321XLR and A350-1000 aircraft, as well as those with future Boeing 777X orders, including Cathay Pacific, Singapore Airlines and Qantas, have a structural advantage in a network landscape where Gulf transits can no longer be assumed.

Impact on Asian air hubs
In a March review of the Middle East conflict’s impact on aviation businesses, OAG stated that Cathay Pacific and Singapore Airlines are short-term beneficiaries, thanks to their direct Asia-Europe networks being in high demand as Gulf hubs go dark.

The OAG review added that Changi Airport has emerged as an alternative routing hub, with bookings on Singapore-London and Hong Kong-London rising sharply.

A month on, Patel told TTG Asia that OAG maintains its view of Singapore Airlines and Cathay Pacific granting their home base airports an important hub status.

He added: “As Gulf carrier capacity contracts, some displaced longhaul passengers naturally seek alternative South-east Asian hub routings and Changi is the prime beneficiary. Singapore Airlines has maintained its Bangkok services unaffected, offering a premium reliability alternative at a time when Thai carriers are under severe stress.”

However, Changi Airport’s hub advantage is “not immune to a deepening crisis”.

Patel said: “The deeper risk for Changi Airport is a multi-year structural consolidation of global airline capacity, reducing the total number of airlines willing to maintain Singapore as a spoke.

He added that “Changi Airport’s structural advantages – including geography, infrastructure, Singapore Airlines Group’s network and fuel security measures” leave it better positioned than most hubs to manage the crisis, but “no hub is fully insulated” if global flight supply contracts.

“The key watch point for Changi Airport will be whether Singapore’s relatively stronger fuel reserves and supply chain management can sustain airline operations while competitors are rationing. Right now, the evidence suggests Singapore is managing this better than most of the region.”

Sobie concluded that the situation is still fluid, but “this industry is used to navigating crises”.

He refrained from drawing a longer-term scenario for the region’s aviation industry, stating that “no one knows how long this will go on for” and that “everyone hopes for fuel prices to come back down soon and the geopolitical situation to improve”.

Cambodia tourism hit by air disruption as Middle East crisis reshapes travel flows

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Cambodia’s tourism sector is feeling the ripple effects of the Middle East crisis, with disrupted air routes and rising costs reshaping visitor flows and forcing operators to rethink their strategies.

“Cambodia is one of the more exposed destinations because our direct-flight network is thinner than our neighbours,” said Ho Shyn Yee, board member of Smiling Gecko Singapore, which has a farmhouse resort in Cambodia’s Kampong Chhnang province, pointing to the country’s reliance on Gulf transit hubs. “The most visible shift is in the geographic source markets.”

Ho: travellers want to come to South-east Asia… but the plumbing between origin and destination has broken in places

European travellers, who traditionally dominated Cambodia’s cultural tourism circuit, are being hit hardest. “These European travellers typically transit through the Gulf states, specifically Doha, Dubai or Abu Dhabi. With those hubs disrupted, the European share of arrivals has compressed across the country,” Ho added.

Since February, the impact is evident. For example, Angkor Enterprise recorded a 32 per cent year-on-year drop in foreign visitors to Angkor in 1Q2026, with revenue down 30 per cent.

However, Ho said this has resulted in a transition, with regional markets now gaining ground.

“What we’re also seeing is a shift in geographic mix, with more regional travellers from Singapore, Malaysia and Vietnam,” Ho said, noting a difference in travel styles.

“Longhaul European guests historically spent more per stay, stayed longer and booked further out. Regional guests don’t replicate those economics.”

Additionally, booking behaviour is shifting. Ho shared that while enquiries at Smiling Gecko are “holding up reasonably well”, conversion to confirmed bookings has “weakened”. She attributed this to higher airfares and longer, less reliable routes, which “dampen confidence”.

“For many travellers, the question has shifted from ‘when do we book’ to ‘do we go this year at all’?”

She added that Smiling Gecko is also seeing shorter booking windows and more cautious decision-making. “European guests who used to lock in six months out are now sitting closer to eight to 10 weeks from travel, waiting on news before committing.”

Ho also noted that in South-east Asia, destinations are increasingly eyeing regional markets; however, Cambodia faces constraints. “Domestic tourism can soften the blow, but it cannot fill the hole left by longhaul compression,” she opined, citing inflationary pressures and limited disposable income.

The crisis is also impacting Smiling Gecko’s humanitarian model, which relies on tourism revenue to fund its key social programmes. “Revenue from the Farmhouse Resort flows directly into the humanitarian programmes,” Ho said, adding that any dip in occupancy has immediate consequences.

“A school year cannot pause because European bookings have slowed, and similarly a vocational apprenticeship cannot be rescheduled to next quarter.” If the downturn continues, she said the organisation may need to rely more heavily on donors to bridge funding gaps.

Ho that the Middle East crisis differs from Covid-19, when travel demand collapsed entirely. “Travellers want to come to South-east Asia, the intent is there, but the plumbing between origin and destination has broken in places,” she said.

However, she pointed out that both crises have exposed a repeated weakness. “Heavy dependence on a small number of transit hubs and a narrow band of longhaul source markets.”

Looking ahead, Ho predicts lasting changes.

“The connectivity disruption itself is temporary (but) the underlying dependency on Gulf hubs is now a visible and named risk,” she said, adding that while routes may normalise, changing traveller habits could remain in the longer term.

IHG, ANA expand loyalty partnership

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IHG Hotels & Resorts (IHG) and All Nippon Airways (ANA) have expanded their long-standing partnership with a new loyalty agreement linking IHG One Rewards and ANA Mileage Club.

The collaboration, set to begin after October, will allow members to access benefits across both programmes, including reciprocal status recognition, dual points earning on selected flights and the ability to convert points between schemes.

From left: IHG’s Heather Balsley and ANA’s Keiji Omae

Members who link their accounts will be able to receive equivalent status across both programmes, depending on their tier. This includes access to hotel benefits such as room upgrades and late checkout at participating IHG properties.

Travellers on selected ANA international flights will also be able to earn both ANA miles and IHG One Rewards points, with points awarded based on distance and fare class. The agreement also introduces two-way conversion, allowing ANA miles to be exchanged for IHG points, in addition to the existing option to convert IHG points into miles.

The partnership connects ANA’s network of 40 cities and 55 routes with IHG’s portfolio of more than 7,000 hotels in over 100 countries.

The agreement builds on a relationship spanning more than 20 years, particularly in Japan, where IHG continues to expand its presence. The group currently has more than 80 hotels open or in development in the country.

Heather Balsley, chief commercial & marketing officer, IHG, said: “With more than 80 open and pipeline hotels in the country – half of our open estate co-branded with ANA – this partnership allows us to reach travellers at more moments in their journey, unlock greater value for loyalty members, and expand the global reach of both brands. By leveraging the scale of our combined loyalty networks, we’re driving stronger preference for our hotels, increasing direct bookings, and delivering long-term value for our owners.”

“By deeply integrating the strengths of both companies, we will provide new travel value to a wide range of customers both in Japan and overseas, and accelerate the expansion of our business,” added Keiji Omae, executive vice president, customer experience, ANA.

Upper House rolls out House Locals programme across key cities

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Upper House has introduced House Locals, a programme that connects guests with individuals based in Hong Kong, Chengdu and Shanghai, offering city experiences shaped by local knowledge rather than standard itineraries.

The initiative links travellers with a group of creatives, specialists and practitioners who provide access to aspects of each destination not typically included in conventional travel planning. The programme is available across Upper House properties, with additional participants and seasonal updates planned.

Upper House connects guests with local experts in Hong Kong, Chengdu and Shanghai

In Hong Kong, Leo Chung leads guided urban hikes, focusing on lesser-known trails and perspectives across the city. His routes include variations around Victoria Peak, with insights into neighbourhoods, history and local communities.

In Chengdu, Danny Qi introduces visitors to the region’s conservation work through experiences centred on the giant panda. Activities include visits to Dujiangyan Panda Valley, where guests can take part in volunteer programmes, alongside exploration of how local food culture connects with surrounding ecosystems.

Also in Chengdu, Yvonne Du offers tea-based sessions shaped by local practice. Her approach focuses on the relationship between environment and flavour, alongside introductions to tea houses across the city.

In Shanghai, Chef Tony Ye leads experiences centred on soup dumplings, including private classes and visits to markets. His sessions also cover seasonal food traditions and local dining practices.

Upper House plans to expand the programme with additional contributors and locations, offering guests a wider range of locally guided experiences across its network.

Global Hotel Alliance records 1Q growth led by Discovery programme activity

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Global Hotel Alliance (GHA) has reported growth across key performance indicators in the first quarter of 2026, supported by continued activity within its Discovery loyalty programme.

Total hotel revenue reached US$921 million, a 24 per cent increase compared with 1Q2025. Room revenue rose to US$738 million, up 27 per cent year on year, while total room nights increased by 34 per cent.

GHA records increases in bookings and cross-brand stays in early 2026

Cross-brand revenue, reflecting members staying across multiple brands, grew by 40 per cent to US$135 million. Membership also expanded, with enrolments up 36 per cent, bringing total Discovery membership to 35 million.

Use of Discovery Dollars (D$) increased by 30 per cent compared with the same period last year. Members redeeming D$ spent around six times more in cash during those stays and 4.5 times more annually than non-redeemers.

International stays accounted for 69 per cent of total member room revenue. The US, the UK, Germany, China and Russia were the top feeder markets for international stays, generating US$202 million, or 41 per cent of international stay revenue.

Thailand, Spain, Singapore and Italy were the leading destinations for member stays. The UAE recorded strong performance in January and February, with softer trends observed in March.

The US, the UK, Germany and China remained the largest source markets, with additional growth from the UAE, India and Singapore.

Travel patterns varied by origin, with members from the US and the UK favouring Europe, European members travelling longhaul, and travellers from Australia and Asia focusing on South-east Asia.

“We saw particularly strong performance in key Middle Eastern destinations at the start of the quarter, with some moderation later on as regional conditions evolved. Our globally diversified footprint continues to provide resilience, allowing us to balance shifts in demand across markets,” said Chris Hartley, CEO of GHA.

“These results reflect the continued evolution of GHA Discovery as a powerful platform for driving revenue growth and deeper member engagement,” he added.

Umana Bali brings together cultural rituals and volcano flights for summer stays

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Umana Bali, LXR Hotels & Resorts has introduced a set of experiences for the summer travel period, aimed at families and travellers seeking activity-based stays.

Located on the cliffs of Ungasan, the resort combines villa accommodation with programmes linked to local culture, wellness and outdoor exploration.

Guests explore local life through guided experiences, including a village walk with visits to a traditional Balinese home to understand its design and cultural philosophy

Experiences include guided village walks, dance sessions and consultations with local spiritual practitioners focused on Balinese astrology and numerology. Guests can also take part in activities such as kite-making, temple visits and cultural rituals, including a Balinese Otonan ceremony.

Outdoor options include a six-kilometre walk through Ungasan village, with stops at temples, markets and local homes. For aerial views, helicopter tours operate from a nearby helipad, flying over Mount Batur, rice terraces and coastal areas, followed by dining experiences at the resort.

Wellness programmes at Lohma Spa draw on local practices, including herbal body treatments and massage techniques. Daily sessions include yoga, meditation, breathwork and sound therapy.

The resort comprises 72 all-pool villas, each with indoor and outdoor living spaces. Larger accommodation options include multi-bedroom villas for families. Facilities include a children’s club, dining venues and access to Melasti Beach.

Seasonal rates are available for the summer period.

For more information, visit Umana Bali.

Malaysia extends Visit Malaysia campaign to 2027 amid global uncertainty

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The government has extended the Visit Malaysia 2026 (VM2026) campaign to 2027, citing the need to provide additional time for the global tourism industry to stabilise amid the ongoing conflict in the Middle East.

Economy minister Akmal Nasir said the decision was made by the National Economic Action Council as part of broader efforts to safeguard the tourism sector against external uncertainties. Despite the extension, Malaysia will maintain its original targets of attracting 47 million international visitors and generating 329 billion ringgit (US$70 billion) in tourism revenue.

Malaysia shifts Visit Malaysia campaign timeline to 2027 while maintaining targets

He said the government is shifting its focus towards more resilient tourism markets, including South-east Asia, East Asia, Australia, and India, to sustain visitor arrivals and tourism revenue.

“In the current environment, ensuring the continuity of key industries is crucial to supporting the nation’s economic resilience,” he said.

Akmal revealed that the crisis in West Asia had led to the cancellation of 288 flights to Malaysia within a month, affecting 88,438 seats. However, he added that the segment represents less than 1 per cent of total tourist arrivals, limiting its overall impact.

When contacted, Consortium of Inbound Tourism Alliance chairman Uzaidi Udanis said South-east Asia has long been Malaysia’s core tourism market, contributing more than 70 per cent of total visitor arrivals.

He shared: “(South-east Asia) would remain crucial in sustaining the industry amid global uncertainties. China and India are our top two medium-haul markets respectively.”

He also noted a growing shift in travel preferences following the pandemic.

He pointed out: “Post-Covid, we are seeing growing numbers of FIT arrivals from China, India and elsewhere. Malaysian tour operators need to adapt to the new trend by getting onboard and listed on major online platforms to remain competitive and capture the FIT markets from China, India and our other core markets.”

Brand USA brings travel advisor ambassador scheme to South-east Asia

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Brand USA is extending its Global Ambassador Program to South-east Asia, marking the first rollout of the initiative in Singapore, Taiwan, Vietnam and the Philippines as part of a wider international expansion.

The programme builds on a pilot launched in Australia and New Zealand in 2025 and aims to appoint 250 travel trade ambassadors globally by July 4, 2026, in line with the US’s 250th anniversary. Applications for the South-east Asia cohort opened on April 13, 2026, with travel advisors invited to submit written or video entries.

The programme aims to build a network of travel advisors with deeper US destination expertise

The expansion comes amid continued demand from the region for longhaul and experiential travel, supported by air connectivity that includes more than 300 weekly direct flights to the US. Travel advisors remain a key channel in influencing destination choice and driving bookings, particularly for longhaul itineraries.

The programme is intended to strengthen destination knowledge among travel advisors and support engagement with the trade. It also responds to growing demand for multi-state itineraries and more complex travel planning involving the US.

Participants will have access to training, networking opportunities and industry events across the four markets, along with engagement with US destinations and partners. Selected ambassadors may also take part in familiarisation trips to the US.

The pilot programme in Australia and New Zealand involved 12 travel advisors and focused on peer-to-peer knowledge sharing and mentorship, forming the basis for the global rollout.

“Travel advisors are one of the most powerful drivers of international visitation, and their influence extends well beyond individual bookings,” said Malcolm Smith, senior vice president, global markets and chief trade and product development officer at Brand USA. “As a platform designed to connect the travel trade and inspire new US specialists, it strengthens engagement and supports sustained inbound growth to the US as part of our broader international strategy during America250.”

Langham signs dual-brand hotel project in Xiong’an New Area

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Langham Hospitality Group has entered a management agreement with China Xiong’an Group Public Service Management Company to develop two hotels under its Cordis and Ying’nFlo brands in Xiong’an New Area in northern China.

The development is part of the group’s expansion in China and strengthens its presence in the Beijing-Tianjin-Hebei region. Xiong’an New Area is being developed as a state-level project to support administrative, commercial and cultural functions relocating from Beijing, alongside new infrastructure and public facilities.

The project aims to serve varied travel demand with Cordis and Ying’nFlo brands

The integrated complex is scheduled to open in the second quarter of 2028 and will span approximately 23,700m². Cordis, Xiong’an will occupy around 16,000m² and offer 180 rooms, while Ying’nFlo, Xiong’an will cover 7,700m² with 120 rooms.

The Cordis property will reflect the brand’s service approach and positioning within the upscale segment. Ying’nFlo will target a younger segment, with design-led spaces and shared areas intended to support flexible use for work, leisure and social interaction.

The project combines full-service and select-service offerings within a single development to cater to a range of travel needs as the area develops.

A representative of China Xiong’an Group Public Service Management Company said the two brands are expected to contribute to the area’s hospitality offering and support a mix of travellers, including younger segments.

Bob van den Oord, CEO of Langham Hospitality Group, shared: “As the city takes shape, we believe our dual-brand approach will be well-suited to support the broad range of travel needs that will accompany its growth.”

Minor Hotels channels Dollars for Deeds funds to Bangkok medical centre

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Minor Hotels has contributed more than 1.6 million baht (US$44,000) to the Princess Sirindhorn Craniofacial Center at King Chulalongkorn Memorial Hospital in Bangkok through its Dollars for Deeds programme.

The centre, established in honour of Princess Maha Chakri Sirindhorn, operates under the Thai Red Cross Society and the Faculty of Medicine at Chulalongkorn University. It is the first facility in South-east Asia dedicated to craniofacial conditions, providing specialised treatment for patients, many of them children, with conditions affecting the head and facial structure.

The funds support craniofacial care for children at King Chulalongkorn Memorial Hospital

Care is delivered by a multidisciplinary team, supporting patients and families through extended treatment processes that can involve multiple stages.

Funding for the donation comes from Minor Hotels’ guest contribution scheme, where guests are invited to add 30 baht per night to their stay, with the company matching each contribution. The programme supports community, healthcare and environmental projects across the group’s operations.

The initiative forms part of Minor Hotels’ wider approach to community support, combining guest participation with corporate contributions to fund local programmes.