Design Hotels has expanded its Asia-Pacific footprint with 14 new signings in 2025. The region now accounts for a record 28 per cent of the brand’s global portfolio growth, marking the first time Asia-Pacific has led expansion for the company.
The new signings span six countries – Japan, Thailand, Malaysia, Indonesia, China and a return to India – representing a diverse collection of experiences from urban hubs and cultural retreats to hotels rooted in nature. Each property reflects the ethos of Design Hotels: original design, visionary ownership and a strong sense of place.

Among the highlights are The ArcadiaPlace, Lugu Lake in Sichuan, designed to celebrate the ancient Mosuo culture; Public House in Bangkok’s Sukhumvit district, a contemporary twist on a British gentleman’s club; Yoruya in Kurashiki, echoing Edo‑period townhouse style; ELSE in Kuala Lumpur, a restored 1930s heritage building; Magia de Uma in Bali, promising authentic transformation above Canggu’s rice paddies; and Hotel Irada in Pune, Design Hotels’ first member in India, set within a 26.7-hectare working winery.
Globally, the portfolio has grown 15 per cent over the past year, with new members across EMEA including Esperanza Lake Resort in Lithuania, Stieg’nhaus in Austria and Voaara in Madagascar. Growth has also been strong in the US, Caribbean and Latin America, with 11 hotels joining the community, adding 828 keys in destinations such as Miami, Atlanta, Asheville, Capistrano Beach, Valle de Guadalupe, Costa Rica, the Dominican Republic and Colombia.
As the portfolio expands, more member properties are engaging with the brand’s full suite of services, from PR and sales to digital marketing, web design and content creation, alongside access to the Marriott Bonvoy network. The momentum follows the company’s move to a new Berlin headquarters designed by RHO, featuring floor‑to‑ceiling windows, unique design pieces and a rooftop terrace with panoramic city views.
“This growth underscores Asia-Pacific’s importance to the Design Hotels’ global strategy and reflects the remarkable vision of independent hoteliers across the region,” said Stijn Oyen, managing director at Design Hotels.
“By welcoming these diverse properties into our portfolio, we are deepening our ability to connect travellers with transformative experiences rooted in creativity and community.”














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