LIMITED accessibility and insufficient marketing promotions have been identified as hurdles to growing Indonesia as a tourist destination.

The comments came from buyers representing nine markets – Malaysia, India, Switzerland, Thailand, Russia, Canada, Indonesia, Singapore and the Middle East – during a first-ever dialogue with Indonesia’s minister of tourism and creative economy, Mari Elka Pangestu, at ATF 2012.

Aditya Dhumma, managing director of India’s Classis Travels & Tours, said Manado’s potential as a destination among Indians was hampered by air connectivity. Indian travellers have two route options – Singapore-Jakarta-Manado or Bangkok-Bali-Manado.

Tourcan Vacations Canada president, Vivek Khanna, who used to see better volume to Indonesia 25 years ago when Garuda Indonesia operated flights to Canada, said: “Traffic must go through Hong Kong or Seoul but promotional seats (with Cathay Pacific and Korean Air) beyond those points are difficult to secure. You need to book at least six months ahead.”

The minister said the government would resolve connectivity issues within the next three years. An airport has been planned for Bitung to draw Filipinos to North Sulawesi, as well as for northern Bali. Roads connecting Sanur to Bali’s Ngurah Rai Airport, which will complete its expansion by April 2013, will be built.

Buyers also called for stronger destination promotions.

Flex Travel Zurich senior product manager Asia, Ulrike Meissner, suggested that a Visit Indonesia Tourism Officer (VITO) be appointed in Switzerland or incorporated under VITO Germany.

Russia’s Tour Express general manager, Diana Ignatenko, said her travellers were looking for new resort destinations and products such as jungle safaris, cave diving and extreme adventures, but Russian-speaking guides were needed.

The minister agreed to look into increasing cooperation with embassies and the presence of VITOs, and said that a temporary permit for Russian guides could be arranged until locals were ready to take over. Currently, rules stipulate that only locals can be hired as guides.

• Read more in the ATF Daily

THE OLD boys’ club seems to be taking advice from the right people, with its Next Gen logo now imprinted on the association’s namecards and marketing collateral, in addition to a recent hire said to embody its new philosophy.

Speaking to journalists on the sidelines of ATF 2012, PATA’s new, outspoken CEO, Martin Craigs, revealed that it was also on the hunt for online travel-related companies to welcome into its fold.

It is currently in talks with two (well-known) names, but you will have to watch this space to find out who they are.

Craigs has set about repositioning PATA as a forward-thinking body imbued with “fresh, new blood”, attuned to the world of technology.

MANADO will receive charter flights from Guangzhou this month, the first direct charter service from China.

Operated by Batavia Air’s 180-seat Airbus A320 aircraft, the first flight will touch down on January 23 with 170 passengers, while the second – which has not been filled – will arrive on January 26.

Manado-based Mapanget Mega Wisata Tours and Travel managing director, Reenaldo Wangkar, said: “I have learned that Batavia Air is testing the waters, as they are planning to launch regular services between China and Manado. We do hope that our products suit the market.”

The regional government has been vocal about trying to attract more direct flights from the region, as Manado is only served by SilkAir from Singapore.

At a press conference on the sidelines of ATF, governor of North Sulawesi, Sinyo Harry Sarundajang, said: “We would also like to have better access between Japan and Manado, through the Philippines.”

• Read more in the ATF Daily

THE NEW Indonesia Tourism Promotion Board (ITPB), run independently by the private sector, has been formed to support the government’s destination promotion efforts and to replace the former IPTB which became inactive in the early 2000s.

ITPB will receive a seed fund of 23 billion rupiah (US$2.6 million) from the authorities, which can only be used on destination promotion programmes.

Indonesia’s deputy minister of tourism and creative economy, Sapta Nirwandar, said the fund was the government’s way of investing in ITPB, which “will need to generate income to develop more programmes”.

ITPB will start off with three key programmes, focusing on generating arrivals during low season, and developing creative tourism and green tourism.

Detailed programmes are being drawn up and will be presented to the minister of tourism and creative economy after ATF.

ITPB chairman, Wiryanti Sukamdani, said the role of the new body would not overlap with that of the ministry’s directorate general of marketing.

South Sulawesi Tourism Board vice chairman, Nico Pasaka, said: “I’m confident that the board members are people who are dedicated to the development of tourism, but I feel that there are a couple of things that might cause hindrance.”

• Read more in the ATF Daily

TOURISM cooperation between ASEAN and South Korea took a turn for the better in 2011, with the latter implementing measures that paved the way for more ASEAN arrivals.

With South Korea’s visa system seen as a major obstacle to growing ASEAN arrivals, the destination’s authorities cut the number of supporting documents required, introduced double-entry and family-unit visas, relaxed conditions for multiple-entry visas and extended visa validity periods for travellers from Indonesia, Vietnam, the Philippines, Cambodia, Myanmar and Laos from last April.

As a result, 459,300 travellers from these markets visited South Korea between April and November last year, an improvement from the 555,012 arrivals in 2010. Cambodia registered the biggest growth (70.1 per cent), while the Philippines accounted for the lion’s share.

Last year also saw the opening of Korea Tourism Organization (KTO) offices in Hanoi and Jakarta. Another will open in Manila before June.

• Read more in the ATF Daily

IN A significant first, Thailand and Cambodia have announced they will issue a single 30-day tourist visa to non-ASEAN visitors from February 1, with Vietnam and Laos to be brought into the ambit by end-2012.

Aynur San, general manager, Turkey-based Oniva Tours, said: “It will benefit us as we will now pick destinations and products from two or more countries and not worry about itinerary changes due to unforeseen events, say the Bangkok flood.”

Frauke Melchert, Germany-based Meeting Consult International, added: “This is best for bringing more MICE events to ASEAN. Now I can plan multi-country incentives and many combinations of events. I hope more countries will be added.”

Michael Lim, managing director of Cambodia-based Dara Hotels and Resorts, was similarly optimistic about the prospects for MICE, giving an example of how a convention in Thailand could be combined with incentives or post-tours in Cambodia.

He said: “Tourists can now come with different objectives, for instance, wellness tourism for Cambodia and beach tourism for Thailand.”

Jose Henrique Goncalves, managing director, France-based Abako said: “Business travel will also benefit hugely because of the flexibility a multi-country visa offers”.

Echoing their views, Virat Chatturaputpitak, vice president of the Association of Thai Travel Agents and managing director Marwin Tours (Thailand) said immediate benefits could be expected from “cross-border travel with itineraries involving destinations of both countries”.

Cambodia’s minister of tourism, Thong Khon, revealed that the next step would be “to include Laos and Vietnam, develop the road network well and offer our four countries as a package to foreign visitors, a unique concept offering in Asia”.

The vision of a single visa enabling seamless travel across 10 ASEAN countries was one of the recurring topics discussed at ATF this year, with countries pledging to take serious steps in working towards its implementation.

• Read more in the ATF Daily

TOURISM Malaysia will focus its global marketing efforts on promoting events and festivals taking place in the country this year, with a first-of-its-kind Malaysia International Tourism Exchange (MITE) to be a calendar heavyweight.

Tourism Malaysia acting director general Azizan Noordin said: “We will be concentrating on marketing the year’s events under the umbrella brand of Luxury Malaysia.

“Our strategy will involve participating in international travel trade fairs and seminars, public relations and advertising activities, and organising hosted fam trips for foreign travel consultants and media.”

About 40 per cent of its total marketing budget of RM130 million (US$41.5 million) has been set aside to do this.

Under the initiative, Malaysia will promote events such the Kuala Lumpur International Shoe Festival, the Rainforest World Music Festival in Sarawak and the ASEAN Food Heritage Trail. Key highlights of the year are the 61st PATA Conference from April 20-22 and MITE 2012 from May 31-June 3.

To be held at the Malaysia Agro Exposition Park Serdang, MITE 2012 will span five halls: an international hall, a Malaysia hall, an Asian hall, a China hall, a B2C hall and a hall featuring Asian cuisine. Up to 600,000 visitors and 1,500 exhibitors from 25 countries are expected.

Norman Kumar, group deputy CEO of the event orgainser, Myevents International, said: “The concept is a tourism exchange, not a fair. It will bring Malaysia to the world, and the world to Malaysia.”

He added: “It is definitely on a bigger scale compared to ATF or ITB Asia, which focuses on bringing overseas traffic to ASEAN and Asia respectively. MITE has a focus on ASEAN, with Asia as a bigger picture, and the globe as the overall picture.”

In 2012, Malaysia is targeting 24.5 million overseas arrivals and RM58 billion in tourism receipts.

• Read more in the ATF Daily

A NEW initiative to attract inbound traffic from Singapore to Sulawesi is in the making with a plan to sell Manado-Makassar packages riding on a codeshare agreement between SilkAir and Garuda Indonesia.

Visit Indonesia Tourism Officer (VITO) Singapore country manager, Sulaiman Shehdek, said: “SilkAir has four weekly services between Singapore and Manado (North Sulawesi), while Garuda Indonesia has a daily service between Singapore and Makassar (South Sulawesi), and a number of flights between Makassar and Manado.

“As such, travellers from Singapore and other countries can pick any day of the week to visit Manado and Makassar.”

“Both airlines have approached VITO Singapore to link them up with the North Sulawesi Tourism Promotion Board (NSTPB) and South Sulawesi Tourism Board to create two-city leisure traffic.”

Five-day/four-night packages with two nights in Manado and two nights in Makassar are being discussed, which should be ready in time for Singapore’s mid-year school holidays.

Fam trips for Singapore’s travel consultants and the media to North and South Sulawesi from March 3-7 are also being planned.

“Manado has always been known as a diving destination. Now we need the destination to come up with ideas on what they can offer leisure travellers in particular, but also MICE,” said Sulaiman.

NSTB executive director Widijanto said: “We will be responsible for the groundhandling and are working out the details with VITO Singapore.

“The cooperation with VITO Singapore is just the beginning. We are trying to expand our market, and cooperation with VITO is the way to go. The Ministry of Tourism and Creative Economy has VITOs in 11 destinations (worldwide), and we are working with them.”

One example is a partnership with VITO France, said Widijanto. “We are trying to get more of the European market, and VITO France is looking for new destinations (beyond Bali) for special interest tours.”