TTG Asia
Asia/Singapore Saturday, 11th April 2026
Page 1948

Amway Taiwan opts for speedy thrills as reward for its top achievers

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SOME 150 members of Amway Taiwan’s Diamond Club will enjoy a bespoke programme on the final day of the Formula 1 Australian Grand Prix in Melbourne next March, in what will be the first major international incentive group to be hosted at the sporting event.

Speaking exclusively to TTGmice e-Weekly, the Australian Grand Prix Corporation’s business development manager, Darian Misko, said the concept had been a couple of years in the making.

“An enquiry was made a couple of years ago and at our event in 2015, we hosted a familiarisation for four people from Amway. They fell in love with it,” Misko said.

“We’ve had a number of groups that have booked MotoGP tickets, but from an F1 point of view, this is the first of its kind,” he added.

Working in partnership with Australian Tours Management, the Grand Prix Corporation has customised a programme for Amway Taiwan, which includes an exclusive Amway-branded suite in the Paddock Club, a behind-the-scenes tour of the event, pit lane walks, photo opportunities and co-branded merchandise.

Post 2016, the Grand Prix Corporation plans to actively pursue the incentive market.

“We’ve been predominantly focused on the domestic corporate crowd and get 25,000-plus corporates that attend across the four days, which is huge,” said Misko. “But we’ve got to look at new markets and new ways of generating interest and getting more people to the event.

“Amway have indicated they want to use it as a case study within the global network of Amway and we will then rely on our partners and hopefully they will have the confidence to promote it to their networks,” he said.

Myanmar takes steps to raise Naypyidaw’s profile among MICE players

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A WORKSHOP aimed at showcasing Naypyidaw as an ideal MICE destination and educating tourism players on ways to develop the destination’s full potential was conducted by the Myanmar Ministry of Hotels and Tourism last week.

Speaking at the Raising Awareness on MICE Development in Nay Pyi Taw Workshop at The Thingaha Hotel, Htay Aung, minister of hotels and tourism, remarked that the capital city has sufficient facilities and infrastructure to support business events.

Htay Aung pointed out that the ministry has been investing in the development of the local tourism industry and its efforts are supported by the public and private sectors.

The workshop featured a two-day/one-night trip that took “hundreds of participants from travel agencies, hotels, airline companies, tourism development firms and the media” to see local and foreign hotels as well as the Union Parliament building which is marketed as a new product in the city.

Describing the workshop as the ministry’s “first step” towards achieving its MICE ambitions, Htay Aung added that a website is being developed to provide event planners with a directory, available in 20 languages. Users will be able to send enquiries directly to the city’s hotels and conference centres.

According to the ministry, Naypyidaw has about 53 hotels with 5,100 rooms, and most of these properties have facilities and amenities of international standards.

However, Hasitha Manthriratne, hotel operations manager of ParkRoyal Nay Pyi Taw, opined that for Naypyidaw to truly draw international MICE interest, it needed to develop “the liveliness of a city” and improve transportation services.

Sri Lanka courts Chinese incentives

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THE Sri Lanka Convention Bureau (SLCB) is ramping up efforts to grow incentive numbers from China, currently its second largest MICE market after neighbouring India.

Peumi Peiris, assistant manager, research, development, trade standards and association meetings at SLCB, said: “(MICE) is a good market as there is easy accessibility to Colombo, with direct flights from Beijing, Shanghai, Kunming, Guangzhou and Hong Kong.”

Heartened by the “encouraging” responses at its inaugural presence at this year’s China International Travel Mart in Kunming, Peumi said: “We’ve had a number of enquiries for next year, especially for incentives. Some are from leisure travel agents who also handle incentives.”

The Sri Lankan CVB also exhibits at B2B tradeshows in China such as Incentive Travel & Conventions, Meetings China and Beijing International Travel Expo. Last year, it introduced marketing materials in Chinese about the bureau’s offerings.

According to Peumi, Sri Lanka Tourism has plans to appoint marketing representatives in China in the near future.

She added: “The government had also taken steps to encourage Sri Lankans to take up short Mandarin courses and become tourist guides, as one of the challenges we face is the lack of Chinese guides.”

Akhila Goonetilleke, executive at Hayleystours, an inbound tour operator in Sri Lanka, said his company had seen a 20 to 30 per cent year-on-year increase in MICE business from China.

He said: “There is more interest now with more meeting spaces available in Colombo. Our main targets are corporate companies from Beijing and Shanghai.”

ICC Sydney eyes Asia a year out from opening

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WITH just over a year until it opens its doors, the International Convention Centre (ICC) Sydney continues to receive “strong interest” from Asia, CEO Geoff Donaghy told TTGmice e-Weekly during the Pacific Area Incentives & Conferences Expo in Auckland on Wednesday.

“Asia is a dynamic and important market for Sydney, and along with the rise in associations and decision makers in the region, we expect continued and increasing business enquiries,” Donaghy said.

He added: “Many Asian buyers and clients will have already experienced successful events at ICC Sydney’s sister venue Kuala Lumpur Convention Centre. As a result, they will be familiar with the high quality of facilities and service provided by ICC Sydney’s manager, AEG Ogden.”

To sustain the momentum in the lead up to December 2016, the ICC will remain active in the market. In partnership with Business Events Australia and Business Events Sydney, the centre will be attending Business Events Australia’s North East Asia Showcase and the South East Asia Roadshow next year.

And while they’re keeping mum on the number of bookings they’ve received out of Asia and their targets for the market, the hallmark event secured from the region for the new centre is the Amway China Leadership Seminar, which is expected to attract upwards of 10,000 delegates in March 2017.

“We couldn’t be more excited to be hosting an event of such prestige, scale and importance. It is certainly an event befitting of the capability and grandeur of the new ICC Sydney.”

Gold Coast calls on bid leaders ahead of 2018 Commonwealth Games

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AN INNOVATIVE programme aimed at rallying local support for bids on sporting conferences ahead of the 2018 Commonwealth Games has been rolled out by the Gold Coast Business Events.

Speaking to TTGmice e-Weekly at the Pacific Area Incentives & Conferences Expo on Wednesday, manager of Business Events, Shannon Thwaites, said introducing the Gold Coast Business Events Future Bid Leaders Grant was part of the CVB’s strategy to increase sports focused business events.

“It provides opportunities for locals affiliated with international Asia-Pacific conferences to apply to work with us to bring their conferences to the Gold Coast,” she said.

Successful applicants linked to a professional sporting association or corporation will receive A$2,500 (US$1,778) to attend a national conference or A$5,000 to attend an international conference with the goal of bringing that event back to the Gold Coast.

The Gold Coast has already demonstrated its sporting prowess with Badminton Australia announcing on Saturday the Queensland city’s successful bid to host the Badminton World Federation (BWF) Surdirman Cup in 2017 in conjunction with the BWF Annual General Meeting, fending off competition from Scotland.

Meanwhile, the city is also undergoing extensive redevelopment in the lead up to the Commonwealth Games, which to date includes a new G:Link light rail system. According to Thwaites, it’s the “only tram in the world you can take a surfboard on”. Stage two of this project will link the light rail to the heavy rail to Brisbane.

The destination’s shopping mecca, Pacific Fair, is in the midst of its A$670 million makeover, which upon completion in 2016 will feature two full-line department stores, 400 specialty stores and an indoor/outdoor entertainment precinct.

Gold Coast Airport will embark on a multimillion-dollar upgrade in early 2016, which will give it new aircraft stands and a three-level terminal, while construction is underway on the six-star Jewel Hotel to the tune of A$1 billion.

JLL expects more hotel chain consolidation

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Tasos Kousloglou.

JONES Lang LaSalle (JLL) Hotels & Hospitality Group expects the Marriott-Starwood deal to herald more hotel chain consolidation in 2016, citing the increasing strength of OTAs and the emergence of disruptive companies such as Airbnb as key driving forces.

Tasos Kousloglou, executive vice president, Strategic Advisory & Asset Management, and president of Hospitality Asset Managers Association of Asia-Pacific, said: “Marriott’s announcement to acquire Starwood and create the largest hotel company could spur more M&As in the hotel industry and set a precedent for other groups to follow suit.”

Tony Ryan, hotel industry lawyer and soon-to-be managing director, Global Mergers & Acquisitions, said: “At JLL Hotels & Hospitality Group, we have identified local and international consolidation of hotel management companies as a key feature of the hotel landscape in 2016 and beyond. This development (Marriott-Starwood) confirms the intensity and magnitude of this potent trend.

“The hotel industry landscape has changed dramatically over the last few years, largely thanks to the arrival of powerful OTAs and sharing platforms such as Airbnb. The Marriott-Starwood deal responds to that trend by creating a truly global company with market-leading loyalty programmes and an eye-watering distribution platform across continents. Scale and growth are the drivers for this transaction so as to provide a compelling proposition to owners and guests and, at the same time, challenge the industry disruptors.”

Kousloglou pointed out that the hotel industry remained highly fragmented compared with other industries in the travel space such as OTAs, airlines or others such as technology that are normally dominated by fewer players.

“The merged hotel group dominates the upscale segment and gains a strong competitive advantage in marketing and distribution against other hotel companies. Its size also gives it a much stronger negotiation power with OTA giants such as Expedia. In addition, the increasing strength and consolidation of the OTAs, emergence of disruptive companies such as Airbnb and fewer opportunities for organic growth in certain hotel markets, are putting additional pressure on its competitors to consider inorganic growth in an effort to save costs, grow a pipeline of new hotels and loyalty customer base and attract talent.”

Kousloglou foresees that the scale and breadth of brands of the combined Marriott and Starwood company could prompt several other hotel groups such as Hilton, IHG, Accor, Hyatt and Fairmont Raffles joining forces either with each other, or with smaller operators to remain competitive.

[Sponsored post] Bali Tourism partners with IT&CM events for Singapore roadshow

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IN a first-ever partnership with IT&CM Events, Bali Tourism Promotion Board is reaching out to Singapore MICE buyers through a targeted roadshow that takes place on 18 November 2015, in Singapore.

Through this partnership, the Bali Tourism Promotion Board aims to connect with some 30 Singapore buyers comprising of Association Executives, MICE intermediaries, corporate incentive travel, destination buyers and decision makers to promote Bali as the ideal meeting destination for MICE activities.

The roadshow will spotlight Bali’s high MICE appeal and facilities through detailed presentations. Bali Tourism Board and their partnering representatives will be on-hand to participate in focused business discussions with buyers on their requirements for holding their next business event in Bali.

sponsored-post-bali-tourism-partners-with-itcm-events-for-singapore-roadshowSingapore-based buyers at the roadshow. Credit: TTG Asia

“Bali has hosted 168 international and domestic meetings, conferences, incentives and exhibitions, contributing to around 3.77 million foreign visitor arrivals in 2014; and approximately 3 million foreign visitor arrivals as of August 2015. The MICE industry in Bali is indeed very promising.

“Also, Bali has held some successful conferences and summits such as the notable United Nations Climate Change Conference and ASEAN Summit. The recent World Chinese Entrepreneur Congress in September 2015 has brought more than 3,000 delegates from around the world to Bali”, said Ida Bagus Ngurah Wijaya, Chairman of Bali Tourism Promotion Board.

Wijaya continued, “We are confident that IT&CM Events’ credibility and ability to deliver our targeted buyers from both the associations and greater MICE market via their extensive industry network will enable us to fulfil our objectives at this roadshow.”

Shangri-La to debut in Saudi Arabia

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THE first Shangri-La branded property in Saudi Arabia will be opening in the city of Jeddah in early 2018.

The Shangri-La, Jeddah, will be a 236-room hotel and 122-apartment serviced residences housed in a 65-storey mixed-use development on Jeddah Corniche Road.

Facilities include function areas totaling 2,118m², luxury spa and fitness areas, a swimming pool, children’s club and several lounges as well as four restaurants.

HK Express jets to Yangon and Mandalay

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HK EXPRESS will be launching four flights weekly to Yangon and two flights weekly to Mandalay on February 17 and February 21 respectively next year.

For Yangon, flights depart from Hong Kong at 18.05 and will arrive at 20.05 on Wednesdays. On Mondays, Fridays and Sundays, it will depart at 16.25 and arrive at 18.25.

Return flights will leave Yangon at 20.50 on Wednesdays and land in Hong Kong at 01.45 the following day. Meanwhile, on Mondays, Fridays and Sundays, return flights depart from Yangon at 19.10 and will land in Hong Kong at 23.55.

For Mandalay, flights will depart from Hong Kong at 12.05 and arrive in Mandalay at 14.05 on Wednesdays and Sundays. Return flights will be scheduled on the same days, leaving Mandalay at 15.10 and landing in Hong Kong at 19.35.

Additionally, HK Express is offering a special inaugural single trip fare of HKD$180 (US$23) to be booked on or before November 19 this year for flights on February 17 and 21, 2016 to March 26, 2016.

Zhengzhou promotes kung fu tourism

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IN KEEPING with its formidable reputation as the home of warrior monks, Zhengzhou, the capital of Henan province, is promoting kung fu tourism to attract martial art enthusiasts.

According to Zhengzhou Tourism Bureau’s vice general manager, Liu Xiao Fei, martial arts movies like The Shaolin Temple in 1982, which featured Jet Li, and the more recent 2011 film Shaolin, which starred Chinese stars like Andy Lau and action hero Jackie Chan, have sparked off international interest in kung fu tourism.

Liu said: “Although many international tourists still may not have even heard of Henan province, there is definitely more recognition with those movies. It is the hometown of Chinese kung fu and Shaolin has become a household name.

“Shaolin Temple is one of China’s most famous temples, and I know that learning kung fu there can be considered one of the top things to do in China because of its originality,” he added.

Tourists were welcomed to watch the students perform their daily kung fu show at the centre during CITM. Those keen to learn more about Chinese martial arts can opt for immersion programmes – which can last from a day to a year – that include meals and lodging.

Apart from the Shaolin Temple, Zhengzhou also boasts other scenic attractions including the Bodhidharma Cave and Pagoda Forest, which is a UNESCO World Heritage site.

While domestic travellers currently comprise 80 per cent of arrivals to the province, Zhengzhou Tourism Bureau is training its sights on international tourists by participating in more trade shows.