TTG Asia
Asia/Singapore Saturday, 17th January 2026
Page 1786

Go deep, do good

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Social enterprises are becoming a larger part of the sustainable tourism ecosystem but they too face competition and unique challenges, Raini Hamdi finds

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With clients increasingly hankering for more meaningful travel, social enterprises are becoming an even bigger component of the sustainable tourism ecosystem.

Three Asian finalists of this year’s Tourism for Tomorrow awards presented by the World Travel & Tourism Council show why these projects can easily endear themselves to today’s travellers.

Founded in late 2009 by three long-term expats living in Battambang, Cambodia, Kinyei International promotes youth entrepreneurship through two interconnected businesses: Soksabike, an educational bike tour, and Kinyei Cafe; a training cafe.

The cafe gives travellers, expats and locals a space to exchange and develop ideas through various workshops, talks and lectures, aside from serving good coffee with beans procured from Cambodia, Laos and Thailand by its own baristas, all of whom are young locals from disadvantaged backgrounds.

Its other business, Soksabike, offers four bicycle tours of 30km to 50km in length taking guests to discover family-run cottage industries in the Battambang countryside.

To date, Kinyei has trained 50 local staff in coffee and food service, tour guiding, finance, IT and management skills. “Three years ago we handed over small business operations to the local team,” said Katherine Hallaran, one of the founders.

The second of the three Asian finalists concerns the Sapa region in northern Vietnam. Defined by terraced rice paddies, Sapa is regularly voted one of the most picturesque regions in the world. But its climate and topography mean the Hmong, Dao and other minorities who live there can only bring in one harvest a year, thus living on subsistence levels.

Launched in 2007, SapaO’Chau offers community-run tours, operates its own boarding facility, supports 11 homestays and employs 30 trekking guides. In 2013, it became Vietnam’s first minority-owned tour operator to gain an international licence and remains the only one operating in Sapa.

The third social enterprise saves a community from oblivion. Waerebo is an idyllic mountain setting for seven traditional thatched Mbaru Niang houses that are home to 25 families who farm the surrounding fields for coffee. But its remoteness – four hours’ walk to the nearest village with any access to motorised transport and from there, seven hours’ drive to Bajo, capital city of Flores – makes sustaining a livelihood a challenge. Only three of the houses are left standing. Local NGO Indonesia Ecotourism Network (Indecon) has helped preserve them and opened an income stream for the residents through community-based tourism.

These enterprises are proof that tourists today are willing to go to lengths in their search for authentic experiences. From only 155 tourists in 2008, Waerebo welcomed 2,100 guests in the first 10 months of 2014 from all over the world to enjoy trips such as A Journey of A Cup of Coffee. Meanwhile, over 15,000 guests have either passed through Kinyei Cafe or taken one of the bicycle tours.

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Tour operators interviewed said they constantly sought such projects out but infrastructure was a key hurdle for the mainstream players among them.

Khiri Travel  works with all three players and chairman of Yanna Ventures, which operates Khiri Travel, Willem Neimeijer, expects to do more as he expands the Ground division, which arranges educational trips and develops communities.

“Khiri Travel sent SapaO’Chau only a couple of bookings last year. They run fantastic programmes and Ground will have the type of clients for their more in-depth programmes around Sapa.

“Khiri Travel Cambodia works with Soksabike for clients in Battambang.  Their strength, but at the same time limitation is their location, which is away from where most tourists go, so for mainstream tour operators this is a bit of a handicap. However, my advice to them is stick with the area. Cambodia can do with the visitor dispersion.

“Khiri Travel Indonesia has worked with Indecon for a very long time and Waerebo features in many of our programmes. Sustainable tourism is playing a key role in the conservation of nature and culture in Indonesia (but) infrastructure remains a formidable obstacle and more investment in remote parts of Indonesia (so beyond Java and Bali) is needed.”

Laurent Kuenzle, CEO of Asian Trails, said often smaller projects were the ones that made a bigger impact in people’s lives because they were easier to manage, with less government red tape.

“My experience is that people who manage the smaller projects are more passionate and focused on actual results for the people and not PR for some kind of NGO or organisation,” he said.

Kuenzle said there were many sustainability projects today and Asian Trails chose to support the ones that “bring local people on their own two feet so they can support themselves”.  The projects are integrated into its tours as much as possible so clients “get that feel of being close to nature and to people when they travel with us”, said Kuenzle.

Melina Chan, founder and principal of Kinyei International, agreed there was more competition now, even with social enterprises.

“Although we were the first to market, it is always a challenge to remain competitive while prioritising social impact. One challenge we find is that the low barriers to entry combined with rapid economic growth in Battambang mean increased competition. We find that supply sometimes outstrips demand because we operate in a limited market. In this sense, to keep ahead, it is hard to remain ethical and sustainable.

“A second challenge we see is the issue of human capital. There is a lack of local technical expertise, which is valuable for our businesses. We are constantly needing to do internal development, grow and build our own expertise through in-house training. Of course this is also a huge and very exciting opportunity and part of why we love what we do. But, it remains difficult to engage specialist expertise and attract that talent internationally to a regional centre like Battambang.”

This article was first published in TTG Asia, June 3, 2016 issue, on page 4. To read more, please view our digital edition or click here to subscribe

A portal to Muslim travel

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Halal partnership: Faeez Fadhlillah (right) and Juergen Gallistl

WHO Faeez Fadhlillah is the CEO and co-founder of Tripfez, a relaunch of Lagisatu.com which went live in 2013 as a travel metasearch site for Muslim-friendly hotels. He founded the travel portal together with Juergen Gallistl, after they both graduated from the University of Sydney.

In 2013, Faeez was awarded the NEF Awani Young Technopreneur Award by The Malaysian Association of Bumiputera ICT Industry & Entrepreneurs, and was most recently featured on Forbes’ list of 30 under 30 in the retail & e-commerce space.

He is also the vice president for research and technology with the Malaysia Association of Tours and Travel Agents.

WHAT Lagisatu.com was reintroduced as Tripfez in March 2016 to expand the portal’s offerings beyond its metasearch beginnings, while keeping its focus on Muslim travel.

“(Lagisatu) was the right positioning at that time because it differentiated us from other metasearches. We then saw the full potential of the Muslim travel market and realised we could be more than that,” said Faeez.

“Given the expertise we had built up in the market, we could expand into reviews and experiences… Over time, we will migrate Lagisatu into Tripfez fully,” he added.

Tripfez allows guests to book thousands of halal-friendly hotels globally, as well as Muslim-friendly tours and activities for selected destinations in South-east Asia. The portal offers information that is specific to Muslim travellers, providing reviews of hotels with halal food options, prayer mats and the Koran.

At the same time, participating hotels also get a set of tools to increase their service level for Muslim guests, such as providing a printout of prayer times as well as the prayer direction.

WHY “We aim to complement existing information on big travel portals by offering reviews and products that are relevant to the Muslim segment of the world population,” said Faeez. “We want (Tripfez) to be like the TripAdvisor or Viator for Muslim travellers.

“We believe hotels and accommodation providers that offer Muslim-friendly products will be ahead of the competition, and they will be well rewarded by a significant rise in the number of nights by Muslim guests.

A booming global Muslim tourism market is driving the “very high demand” for Muslim-friendly hotels on Tripfez, according to Faeez, citing a recent Thomson Reuters report that estimates the world halal market will grow in value to US$233 billion by 2020, up from US$142 billion in 2014.

TARGET Tripfez aims to broaden its horizons and offer listings of halal restaurants by end-2016 and grow its Muslim-friendly inventory to a high five-digit number by 2018.

As well, the founders hope to offer at least one hotel with Muslim facilities in every capital city in the world, in their quest to ensure a great travel experience and a blessed journey for Muslim travellers wherever they go.

This article was first published in TTG Asia, June 3, 2016 issue, on page 11. To read more, please view our digital edition or click here to subscribe.

Le Meridien Singapore, Sentosa appoints GM

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LE MERIDIEN Singapore, Sentosa, has appointed Jason Leung as general manager of the newly-owned property.

In his new role, he will oversee all operations and be responsible for the overall management of the hotel.

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The veteran hotelier has 14 years of experience and was most recently with The Westin Resort Nusa Dua, Bali for seven years, where he served as hotel manager for three of those years.

Le Meridien Singapore, Sentosa earlier this month announced the brand’s return to Singapore with the takeover of the site formerly belonging to Mövenpick Hotels & Resorts.

Photo of the Day: Ovation arrives in Tianjin to glitzy Fan-fare

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rcl_chairman_richard_fain_left_with_ovation_of_the_seas_godmother_fan_bingbingRichard Fain, chairman, Royal Caribbean International with international celebrity Fan Bingbing

Royal Caribbean marked Ovation of the Seas‘ inaugural season in Tianjin, China, with a ceremony naming Chinese actress Fan Bingbing as the cruise ship’s godmother. This is the ship’s first homeport after being delivered earlier this year.

Trade expects UK arrivals to benefit from Brexit

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MARKETS may still be volatile following the affirmative Brexit vote on June 23, but industry experts are already projecting uplifts for the UK’s inbound business due to a weakening pound.

Estimates are mostly based on the short-term for now as Britain comes to terms with the new reality, but preliminary findings by IATA suggests that international arrivals will increase with most currencies gaining strength over the sterling.

IATA reported broadly that “a weaker pound has raised the attractiveness and affordability of the UK relative to other destinations.”

This sentiment is similarly held by intermediaries such as metasearch engine Wego, which operates in Asia-Pacific and the Middle East.

Said its CEO and co-founder Ross Veitch: “The pound has dropped 9.8 per cent, with the value of the pound to the dollar at 1.34 in early trading since the referendum result has become clear, which means a UK holiday is going to be cheaper for most foreign tourists than it has been for about 20 years.

“(This means) in-destination trip costs such as accommodation, dining, entertainment and shopping will allow significantly better value for the foreign traveller after exchanging their local currency.”

Concurring, David Tarsh, managing director of UK-based Tarsh Consulting, which serves many in the travel industry there, said: “Brexit brought a slump in the value of the pound. Overnight, hotel rooms, taxis, restaurants and all visitor attractions in the UK are better value. I will not hesitate to invite people based abroad to come here and enjoy the value.”

Still, while many stand to gain from the currency depreciation, travel businesses there face uncertainty as key issues such as aviation policy, visa permits and unrest on the ground linked to xenophobia surface.

Commented David Scowsill, president & CEO, WTTC, following the Brexit vote results: “We are entering a period of market uncertainty which will undoubtedly put pressure on travel and tourism businesses, however we know that our sector is resilient and we expect business and leisure travel to hold up in the face of these challenges.”

Alicia Seah, spokesperson for Singapore-based Dynasty Travel, says she is less concerned about the racially aggravated attacks in the UK as they “appear to be isolated cases”, and is more concerned with the effects of Brexit on cross-border travel.

“The only worrisome issue we have is the Brexit impact on flights within Europe and access across the borders. Scheduled flights within Europe may be affected (if restrictions were put in place after the exit of the UK from the EU) and the airfares of these flights may go up as a result. Travellers from outside of Europe will be inconvenienced should they want to explore the region,” she said.

This regulatory uncertainty can lead to a change in air passenger behaviour as well, reasoned Veitch, who said that London, which has served as one of Europe’s major gateways for a long time, may now become less attractive for travellers within Europe. Arriving at other entry points such as Paris or Frankfurt may now prove more convenient for multi-destination travellers.

He added: “The UK’s airline network may also have to review regulations, which as a part of the EU secured single aviation area treaties across Europe, which may increase airfare costs for the UK’s national carriers. Accommodation costs however, could drop, as Britain fights to retain its large inbound visitor numbers from Europe who will no longer be able to travel freely into the country.”

Overall, this will likely lead to neutral traffic flows for travel and tourism businesses in the UK, with push and pull factors happening in tandem.

IATA predictions place a 1 to 1.5 percentage points decline in air traffic in the UK over the next few years, stating that the impact of the weaker sterling is likely to be relatively muted.

“This relates to the fact that we expect the weaker exchange rate to stimulate inbound demand to the UK to a greater extent than it deters outbound trips. As a result, despite inbound traffic accounting for a minority of traffic in the entire market, this will, in part, offset the negative impact on outbound travel,” explained IATA.

Additional reporting from Karen Yue

Laurens van den Oever named CMO of ForwardKeys

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LAURENS van den Oever will fill the role of chief marketing officer of travel intelligence company ForwardKeys starting August 1, 2016.

Van den Oever, who has over 15 years’ experience in marketing and research across multiple industries, will lead ForwardKeys’ global functions including marketing strategy, product development and marketing communications.

Prior to the appointment, he was global head of travel and hospitality at GfK, which in 2015 launched a partnership with ForwardKeys.

First Poland-Indonesia direct air link established

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LOT Polish Airlines launched a chartered service between Warsaw and Denpasar, Bali on June 23, marking the first direct service between Poland and Indonesia.

The airline’s Boeing 787 Dreamliner carrying 255 passengers arrived in Bali on June 24 at 06.00.

Indonesian ambassador for Poland Peter Gontha, when gracing the launch of the maiden flight at Chopin Airport, said the service was a historic moment for tourism between the two countries.

He said: “Many people do not believe in the potential of travellers from Central and East Europe, (but) the Indonesian embassy has always made an effort to create new markets for Indonesia.”

The chartered service is a collaborative effort between Rainbow Tours Poland and Panorama Destination Indonesia.

It will be available every two weeks until March 2017 and Panorama Destination targets to bringing 5,000 travellers from Poland.

Tourists are scheduled not only to visit Bali but also travel to other destinations like Java, Komodo-Flores, Tanjung Puting-Kalimantan, Toraja and Papua.

Ricky Setiawanto, director of Panorama Destination, said: “Arrivals will be based on a scheduled service every two weeks, with an average of 250 tourists per arrival.

“The strategy to bring tourists by chartered flight back-to-back is a new trend and has two major benefits – it is an easier way for tourists to visit, and it also brings in more tourists to Indonesia.”

Szymon Chojnacki, director of product at Rainbow Tours said the high demand for travelling from Poland to Indonesia over the last few years was also a strong reason for this initiative.

China Airlines reimburses passengers after crew strike

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PASSENGERS affected by a strike organised by China Airlines’ (CAL) flight attendants from June 24-26 will be reimbursed by the carrier for the inconveniences caused.

According to a CAL statement, those affected by the flight cancellations will be offered US$100 in coupons, or other currency equivalent, as well as for their airfares, ground transportation, accommodation and meals.

They can file for a refund by providing receipts or other related documents of tickets booked with other airlines as evidence. The same process applies for any hotels booked or meals and ground transportation taken.

CAL will also reimburse for group tours booked and then cancelled due to the crew strike. The process can be initiated through travel agencies or directly with CAL at their branch offices or customer service hotline.

“China Airlines is deeply sorry for causing passengers and travel agencies inconvenience due to the strike that had affected the normal operations of our flight schedules. We promise we will not let our partners bear the cost themselves,” said CAL.

MICE travel to Langkawi unlikely to be dented by new tax

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Overwater bungalows in Langkawi 

INBOUND agents are unfazed by the new tourism promotion fee which will be imposed on all tourists checking into hotels in Langkawi.

From July 1, domestic and international tourists will be charged an additional RM3 (US$0.73) per room per night in three- or four-star hotels and RM5 in a five-star property.

Arokia Das, senior manager at Luxury Tours Malaysia, said: “It will not affect MICE into Langkawi as we (agents) will either absorb the cost or include it into the quotation.”

Saini Vermeulen, executive director, Within Earth Holidays, likewise stated that the tax was an insignificant amount and “common practice” in destinations worldwide.

Agreeing, Adam Kamal, CEO of Olympik Holidays, said: “The amount is insignificant. Moreover, groups don’t stay long as Langkawi is usually a two- or three-night incentive destination.

“If the funds are properly channelled, it will make it easier to promote the destination.”

According to Mohd Rawi Abdul Hamid, Kedah state tourism committee chairman, “the collections would reduce Langkawi Municipal Council’s dependency on state funding to carry out projects such as beautification of the island and enhancements of public facilities and services”.

With around three million tourists to Langkawi annually, the new levy could translate to over RM5 million in tourism revenue (this year), he added.

UFI elects new chief

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CORRADO Peraboni, CEO of Fiera Milano, has been elected UFI president for 2018 by the Board of Directors at a board meeting during the recent UFI Open Seminar in Basel, Switzerland.

The UFI Presidential Trio for the 2016-2017 term now comprise Andreas Gruchow (Deutsche Messe), president 2016-2017; Peraboni, incoming president; Sergey Alexeev (ExpoForum-International), outgoing president.

They will assume these roles at the conclusion of the 83rd UFI Annual Congress, which runs from November 9 to 12, 2016 in Shanghai.

According to a media statement from UFI, Peraboni has played a very active role within UFI for many years. He assumed the position of vice-chair of the European Chapter more than fifteen years ago before becoming chair from 2004 to 2008, and has been a member of the UFI Executive Committee since 2004.

His extensive knowledge of the industry and dedication to UFI over the years has proved instrumental in enabling the association to become the global voice of the exhibition industry that it is today.

“I am honoured by this appointment,” said Peraboni.
“UFI is a true global brand of quality in the trade fair sector and I will do everything I can to strengthen it even further. The exhibition sector is seeing continual, rapid change. The current transition stage deserves great attention because our future depends on it, and I think this future holds at least one constant: physical fairs will continue to be an irreplaceable channel for promotion and internationalisation, especially for SMEs, because they guarantee maximum advantages in terms of cost-benefit.

“Together with my colleagues and the UFI team, we will do our best to launch this message to the business community and public institutions”.