A central tourism marketing and advertising council is set to launch by end-April to help Cambodia achieve its target of seven million visitors by 2020.

Tourism minister Thong Khon said the council’s main aim is to promote Cambodia to the international market through campaigns and initiatives, and also encourage the private sector to market and advertise the destination.

Bayon temple, Siem Reap

Khon added that the tourism industry is a vital economic pillar for the country, with the seven million visitor target translating to an estimated revenue of US$5 billion and more than one million direct jobs.

A five-year tourism masterplan has also been developed, the minister revealed. In this, he urges the creation of new tourism products and keeping resorts and their surroundings clean.

Other elements include infrastructure development, promoting green resorts, building new roads to reach resorts, and increasing quality and manpower within the sector.

This move is welcomed by industry players, who claim that international promotions is an area where the destination is lagging.

Chin Meanhung, CEO of Mekong Adventures, said: “For a long time, agents have said more needs to be done centrally to promote Cambodia. We individually do what we can but that is only so much. I hope we can work with the government to improve this in the future.”
Thourn Sinan, chairman of Cambodia Pacific Asia Air Travel Association, said: “This will push development within the tourism sector in the right areas.”

Shortly after Indonesia’s Ministry of Tourism announced a sharpened focus on boosting seat numbers into the country, new pipeline routes were revealed from its visit to the offices of Sriwijaya Air, AirAsia, Garuda Indonesia and Angkasa Pura II in Cengkareng last Monday.

Toto Nursatyo, commercial director of Sriwijaya Air, said: “This year, we will receive 12 new aircraft so we will be able to bring in more tourists here… China now (makes up) 80 per cent of our international network, and we will expand our network to Australia and India.”

Ngurah Rai International Airport, Bali

He shared that the airline has the rights to fly to 48 cities in China, but will focus on connecting eight cities in China with more destinations in Indonesia, such as Medan and Makassar, on charter basis.

“Currently, we have flights from Guangzhou, Wuhan, Changsha, Nanjing, Jianjien and Fushan (to Bali and some to Manado).These are the major sources of tourists from China.”

Meanwhile, AirAsia plans to open new services between Indonesia and China and India via Kuala Lumpur this year, targeted to commence in October and May respectively.

Dendy Kurniawan, group CEO of AirAsia Indonesia, said: “We will announce the routes and exact flying dates when we are ready. Currently, we are still in the preparation stage.”

On the other hand, Garuda’s new president and CEO Pahala Nugraha Mansury told the media that the airline is now reviewing plans to launch several new services, on top of additional seasonal services to Australia.

“We are having internal reviews on (operations), including plans to open services (from Jakarta) to Moscow and the US as well as from Bali to Chengdu. We will announce the results (soon),” he said.

DeepFlight Adventures has partnered water sports operator Ocean Group to launch its three-man submarine for underwater excursions, which will be offered at a select luxury resort in the Maldives come 4Q2017.

The DeepFlight Super Falcon 3S submarine was designed to enable guests to experience “underwater flight” as they glide alongside marine life and over spectacular shipwrecks and reefs.

SuperFalcon submarine

Adam Wright, managing director of DeepFlight Adventures, said this presents the opportunity for properties to differentiate themselves.

The submarine has been pilot tested and according to an Ocean Group statement, meets safety standards, is environmentally clean, quiet and efficient.

Travel agents may entice theatre and arts-loving audiences to Singapore with a four-month stretch of the Singapore International Festival of Arts (SIFA) from June 28 to September 9. This will comprise the pre-festival of ideas called The OPEN (Open, Participate, Enrich, Negotiate) and the main festival. Unlike previous years, there will be no gap between these two festivals.

This year’s edition will focus on Singapore artists and collaborations with international artists across 16 productions. In addition, there are seven international productions. Together they will generate over 90 events for theatre and arts-loving audiences, including OPEN films, featuring the world’s best feature films screened at The Projector this July.

Show programme; https://www.sifa.sg/sifa/programme/shows/

In another highlight of OPEN, culinary activist and 2016 Prince Claus Laureate, Kamal Mouzawak, will deliver a keynote on July 7, and create an Open Kitchen based on his philosophy of Make Food Not War, which inspired the food movement in Lebanon from market (souk) to the table (tawlet). Then, across different locations in Singapore there will be Open Kitchens on different dates where audiences are invited to cook with local hosts in various venues including The Arts House, Victoria Theatre and homes.

More information is available at www.sifa.sg.

A tourist from China has been fined US$300 for hiding a crab in his room safe at a resort in the Maldives’ Ari Atoll.

Avas newspaper reported that the room attendant Ali heard something moving inside the safe during a routine inspection.

“Ali reported his suspicion to the manager who then questioned the tourist. After the tourist opened the safe in the presence of both Ali and the manager, the crab crawled out.. and scurried under the bed. Housekeeping reportedly spent hours trying to get the crab out of the room,” the report said.

The tourist admitted to catching the crab at the beach and planing to cook it in a rice cooker he brought with him.

He had first tried to store the crab in the bathtub, but later moved it to the safe after repeated escape attempts by the crustacean.

While millennials previously held court as the leading force in the travel industry, global luxury travel network Virtuoso says Gen Z is the new influencer in tourism, driving travel decisions in their family with an interest in unconventional locales and thrills.

Consisting of young people born late in the 1990s to 2010s, this generation holds considerable sway over their families’ travel decisions, according to 88 per cent of Virtuoso advisors polled. By 2020, this generation will account for 40 per cent of all consumers with disposable income to travel.

Source: Virtuoso

Gen Zs are well-travelled from an early age and globally minded, and thus interested in offbeat destinations with exhilarating adventures like diving the Great Barrier Reef and kayaking among icebergs in Greenland, says Virtuoso.

Listing the top 10 unconventional family destinations this summer, Virtuoso reveals that trips of two weeks or longer are seeing increasing demand, with families travelling more to far-flung Asian countries such as India, Vietnam and Japan.

The polar regions of Iceland, Antarctica and the Arctic lead the pack due to the threat of climate change, while Africa and the Galapagos Islands snag top spots as experiences involving wildlife conservation remain top-of-mind.

The strong American dollar, combined with the 100th anniversary of the Russian Revolution, has also triggered a renewed interest in visiting the country.

Cultural immersion remains one of the leading travel trends, driving families to Cuba before the country loses its historic charm.

Meanwhile, the desire for personalised travel experiences, deeper cultural immersion, and Instagram-worthy design continues to drive the popularity of boutique hotels. Gen Z has been hyper-connected to the Internet since birth and places great emphasis on visual storytelling. Sharing one-of-a kind travel moments with friends on social media is today’s postcard.

The hottest destinations this year for Gen Z travellers and their families, Virtuoso reveals, are Italy, Mexico, Hawaii, Orlando (Florida), England, Costa Rica, South Africa, Turks and Caicos, the Dominican Republic and Australia.

Norwegian Cruise Line has partnered Scuderia Ferrari Watches on the first racetrack at sea, which will debut on the cruise line’s newest ship designed for China, Norwegian Joy, in summer 2017.

The two-level Ferrari-branded racetrack will be located on the ship’s top deck. Up to 10 drivers at a time will be able to race each other on the course in electric go-carts.

Guests of Norwegian Joy’s The Haven and Concierge class will enjoy a number of complimentary rides as part suite and stateroom benefits.

The 3,850-guest Norwegian Joy will homeport in Shanghai and Tianjin, following an inaugural port tour leading up to a christening ceremony led by her Godfather and Chinese pop star Wang Leehom on June 27.