Rather than dream of meeting an oppa in South Korea, you can now hire one as your personal tour guide.
Popularised by the K-wave, the term oppa is used by Korean women to address older family members or friends, or romantic interests.

Inviting tourists to “rent a Korean oppa for a dating tour” on Facebook, the Oh My Oppa platform did a test run of its service in February and is now accepting online reservations ahead of an official launch in April.
“We thought we would present these tourists with men we can be proud of. Although it was a joke at first, we followed up with an actual website and the social media reaction has been beyond our expectations,” Lee Joon-woo, CEO of Winwincook, the software company behind the tour service, was quoted as saying in an article from The Korea Herald.
The website currently presents seven oppas for visitors to choose from. Visitors first choose based on the names and beauty shots of their potential oppas. They then click on individual profiles to view details including what language(s) the oppa can speak in, his interests and a brief itinerary.
Apart from market or village tours, oppas may also “cut up steak, take flattering photographs and offer encouraging comments”, according to The Korea Herald article.

























Global luxury travel network Virtuoso has made two key promotions to support its Australian base while expanding further into Asian markets.
Evan Pierce will relocate to Singapore to become the regional director, Asia, and lead the Asia team in Virtuoso’s expansion into China, Singapore, Taiwan, South Korea and Japan.
Meanwhile, Cristina Magni Cristina will remain in Sydney as regional director, Australia and New Zealand, where she will continue to drive the growth of the member network.
Virtuoso Asia-Pacific managing director, Michael Londregan said: “Virtuoso has witnessed strong performance in the Asia-Pacific region over the past five years and Virtuoso has made the commitment to reward this success by further investment in our in-market resources.
“In 2017 we saw more than 20 per cent growth in our regional network, much of which was the result of existing members growing their business through expansion, acquisition and efficiencies.”
Photo caption: (From left) Evan Pierce, Cristina Magni and Michael Londregan