Hong Kong-based Artyzen Hospitality Group has unveiled its ambitious expansion plans with the announcement of seven pipeline projects across mainland China and Singapore by 2023, while plans to roll out its forth hotel brand are already in the works.
Since its inception in 2013, the group has been expanding and currently operates six hotels. It will be launching seven properties under the Artyzen Hotel and Artyzen Habitat brands in Singapore and across mainland China, including Qiantan Shanghai, Lingang Shanghai, Taopu Smart City Shanghai and Hengqin Island in Zhuhai, over the next two to three years.
Artyzen has also partnered Lujiazui Group to build two integrated developments, which will include residential properties, convention centres, cultural centres and hotels.
Meanwhile, the hotel group has plans to introduce another new lifestyle brand before December 2019. Artyzen Hospitality Group’s president Robbert van der Maas told TTG Asia that this select service brand will offer limited service and relatively small rooms. The first property will debut at a new CBD in Shanghai with about 220 rooms. The deal is still under non-disclosure agreement and will mark the launch of its fourth brand.
The company’s current portfolio of brands are luxury brand Zitan, Artyzen Hotels and Resorts, and Artyzen Habitat.
However, Zitan hasn’t been rolled out in markets yet. Van der Maas explained: “As a young hotel company launched six years ago, we are still developing and looking for the right opportunities and locations for Zitan. The first Zitan may take another two to three years to launch as we are actively looking at destinations like London, Paris and New York.
“For our Artyzen brands, we don’t want commodified experiences or duplicate products so we curate and celebrate the differences between our hotels within the same brand. In fact, these brands can also co-exist together, so we adopt a dual-brand execution. You might have two hotel brands under the same site and cater for two different markets,” he said.
Apart from this, the group also focuses on developing a cluster of hotels in one country at a time. The first cluster is located in Macau – Grand Coloane Resort and Grand Lapa.
“We’re now building a hotel on the border of Hengqin Island in Zhuhai which will mark our third hotel in this cluster. In the meantime, discussions about opening a property in Zhuhai are underway and we are also looking at Hong Kong,” Van der Maas said.
“Next, we are planning to expand into the Greater Bay Area, i.e. Dongguan and Guangzhou. Likewise for Shanghai, we are looking at Wuxi, Nanjing and Suzhou to start building the first cluster of our properties.”
Van der Maas added that the company will be developing two hotels in Qiantan – Artyzen Habitat and Artyzen New Bund 31, which is a multi-purpose destination.
Artyzen Hospitality Group is also undertaking its first hotel in Singapore with the development of Artyzen Cuscaden Singapore in the Orchard neighbourhood.
The group also has longer-term plans to grow its global footprint, and is exploring opportunities in Australia, Japan, the Maldives, South-east Asia and Portugal, according to van der Maas.
Artyzen Hospitality Group will be operating 13 hotels, with close to 3,000 rooms in Beijing, Shanghai, Singapore, Macau and Hawaii, including those under construction.
Update: The story headline earlier stated that the Artyzen Hospitality Group will be bringing the Habitat brand to Singapore. It should be a Artyzen Hotels and Resort brand. The headline has been updated to reflect the group’s expansion in Asia-Pacific.
