TTG Asia
Asia/Singapore Sunday, 14th December 2025
Page 1081

China piques growing interest from South American luxury market

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Luxury South American travellers

China is attracting growing interest among South America’s luxury travellers as trade between the two continents strengthen and luxury bleisure bookings are on the rise.

At the recent Further East luxury travel trade show in Bali, Linda Wong, managing director of Destination Asia China, told TTG Asia that she has seen a surge in bleisure bookings from South America.

South American luxury travellers are increasingly interested in China

She said the trend is being fuelled by the ongoing trade war between China and the US, with Chinese importers ramping up purchases from Latin American countries.

Added Wong: “This has opened up a lot of business opportunities and we are seeing a lot of corporate bookings from South America. A large majority (of business travellers) will bring their family with them (to China) and extend their stay with a luxury experience.”

WildChina’s deputy general manager Jenny Zhao noted that China is a “new trend” for luxury travellers from Brazil, which in addition to Mexico, the UK and the US make up some of the company’s current largest source markets.

Beijing-based DMC Imperial Tours’ managing partner Guy Rubin said that a steadily strengthening economy in South American countries has also sparked a renewal in interest in China’s luxury travel segment this year.

The introduction of new, non-traditional products, Rubin added, is also sparking interest from the South American market. This includes activities such as drinking tours that teach guests how to make rice wine and locally-brewed baijiu, as well as visits to the emerging range of micro-breweries.

Furthermore, China’s authentic range of wellness options are also ticking the boxes for South American luxury travellers. Said Rubin: “Wellness is a buzzword in the west but in China it very much forms part of everyday culture; it’s the way of life.”

High-end South American travellers are also drawn to China’s advanced technology, according to Wong. She said: “We are receiving many requests from South America to experience the AI technology in China; they want smart experiences.”

To cater to this demand, Wong is curating a smart tour that incorporates AI elements, including robot-run restaurants and AI-operated hotels in China.

KTO partners Wego to woo more GCC travellers

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Paragliding in South Korea

Korea Tourism Organization (KTO) has partnered travel search engine Wego to boost visitor arrivals from the GCC to South Korea.

To attract more tourists from the Middle East and North Africa (MENA) region, South Korea has been offering GCC travellers visa-free arrival for 30 to 90 days.

South Korea has recorded a steady increase in tourist arrivals from the GCC

KTO’s regional director Kang Kyoosang said: “Arrivals from the Gulf have been witnessing a steady growth year on year. (South) Korea received 25,129 Gulf nationals until the end of August 2019, an increase of 21.5 per cent compared to the same period in 2018.

“One of the key reasons for arrivals to remain steady is our consistent and aggressive marketing efforts in going across all platforms and reaching out to our consumers. With the increased frequency of flight services and luxurious cruise ships, the influx of travellers from Gulf and the Middle East have continued to surge.”

Mamoun Hmedan, managing director, MENA and India, Wego, added: “Searches on our platform to (South Korea) have increased by 16 per cent year-on-year.”

The KTO has been making efforts to raise awareness about South Korea’s Muslim-friendly offerings. It has pushed out initiatives such as the annual Halal Restaurant Week Korea held from September to October to promote Muslim-friendly restaurants across South Korea.

South Korea is home to 14 UNESCO World Heritage Sites, and tourists are increasingly exploring the lesser-travelled islands of the Korean Archipelago like Jeju and Busan.

Pragma Hospitality signs deal to manage Eco Inn Hotel Group’s properties in Thailand

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Eco Inn Prime Trang

The newly-formed Pragma Hospitality has signed an agreement with Eco Inn Hotel Group to manage the group’s existing portfolio of six economy hotels located in second-tier cities in Thailand.

The hotels are located in Trang, Nakhon Sri Thammarat, Chantaburi, Ubon Ratchathani, and Mae Sot provinces.

Eco Inn Hotel Group properties in Thailand are now managed by Pragma Hospitality; Eco Inn Prime Trang pictured

The move comes as the Eco Inn Hotel Group, which has been operating these hotels for a number of years, seeks to leverage on the management expertise of Pragma Hospitality through “modern technologies and techniques”.

The changing of management hands will free Eco Inn Hotel Group to concentrate on the development of more hotels in Thailand, the company said in a statement.

Under the deal, Pragma Hospitality will work towards ensuring that the Eco Inn brand achieves success in the budget hotel segment and compete effectively with larger rival brands across second-tier locations.

It will also be supporting the creation of a portfolio of hotels that is both scalable and recognisable throughout the region.

Alexander Wallace, CEO of Pragma Hospitality, commented: “We see the Eco Inn brand as a great model with potential to be scaled, therefore we are working closely with the owner to expand the brand efficiently with the goal to become a major player in Thailand’s budget hotel segment.”

Mystifly rolls out API for “seamless” air ticketing and cancellations processes

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Mystiflyt rolls out OnePoint C2

In a move to simplify the post ticketing experience, Mystifly, a B2B global airfare consolidator services company, has unveiled OnePoint C2 geared towards “enhancing the customer experience for travel intermediaries” through guaranteed single click cancellations and automated ticket change.

Combined with Mystifly’s OnePoint API, the new tool empowers OTAs, horizontal/vertical e-commerce providers, and others to sell air travel in a seamless manner, according to the company.

Mystifly has rolled out the OnePoint C2 API to simplify the post ticketing experience

Features that make C2 a unique proposition for OTAs include instant guaranteed penalty costs for air ticket refunds or changes, coverage for over 200 airlines, and debit memos for free one-click air ticket refund or ticket change API.

Powered by NPL/ML and modelled with six years of change/cancellation data, C2 houses the potential to reinvent the approach to post-conversion requests.

“This decade will see a revolution in airline retailing. Mystifly as a brand and partner in the airline Industry is dedicated to augmenting every stage of the ticket buying process. With our latest offering – C2, we melded our experience in the global airfare marketplace, deep domain expertise, petabytes of data & machine learning, to create a product that instantly and accurately updates penalty costs for rescheduling or cancellation requests. This simple yet effective process does away with the mundane and paves the way for more efficient retailing,” said Rajeev Kumar, founder and CEO of Mystifly.

Geopolitical shifts, climate change among top travel risks for 2020, says new study

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Vietnam (pictured) is one of the most vulnerable nations to climate change impacts

Heightened security threats, civil unrest and geopolitical instability will be the top disruptors to the mobile workforce in 2020, according to an International SOS risks forecast for 2020.

The top 10 health and security risks for 2020 are risks borne from geopolitical shifts, mental health issues, physical health, cybercrime, climate change, infectious disease outbreaks from established and newly emerging pathogens, bleisure travel, millennials and Gen Z entering the workplace with different preferences, expectations and attitudes to risk; high-profile duty of care legal cases, as well as under-resourced and inexperienced start-ups and SMEs that will struggle to meet duty of care obligations.

Vietnam (pictured) is one of the most vulnerable nations to climate change impactsBusiness 

Alongside these predictions, results from the Business Resilience Trends Watch survey, which polled over 1,300 business travel decision makers, reveal the top reasons business travel managers expect to change itineraries in 2020, as 51% believe that health and security risks increased in the past year and 47% anticipate risks will rise in the coming year.

The bigger risk identified was security threats (68% – up 23 percentage points on the past year), civil unrest (52% – up 14 percentage points on the past year); geopolitical unrest (52% – up 20 percentage points on the past year); and natural disasters (51% – up 15 percentage points on the past year).

Along with these top disruptors, organisations are predicting major increases in the likelihood of having to modify traveller itineraries due to factors like epidemics (31% – predicted to be up 19 percentage points compared with actual impact in 2018); infectious diseases (35% – predicted to be up 17 percentage points compared with actual impact in 2018); and detention and kidnapping (29% – predicted to be up 17 percentage points compared with actual impact in 2018).

Security Services’ CEO David Johnson said: “Instability, unpredictability, rapid change and escalation are the key characteristics of many incidents in our modern world. The workforce potentially faces security risks in areas, such as accommodation choices, previously thought of as safe. Established global organisations to unicorns, regulated or otherwise, need to have their eye on this to protect their human capital and build resilience within businesses. The need is only going to increase, as over 40% of the workforce head to being mobile in some way.”

Meanwhile, the report also notes that emerging traveller habits, both domestically and internationally, and diversification of the workforce are creating grey zones of risk. Employers are not aligning travel policies with new potential risk factors, and people are choosing not to act within policy if it restricts the use of their preferred mode of transport or accommodation, according to the report.

Surprisingly, less than a third of organisations include cyber security in their travel policies, the study also found, which “could potentially open organisations up to litigation and reputational damage if they are not adhering to their duty of care, as well as negative consequences for employees and business”.

The report’s findings are as such: just 11% included shared economy services in their travel policy, only 26% of organisations include considerations for female travellers in their travel policy, 31% cover cyber security; one in 10 (11%) include considerations for LGBTQ+ travellers, mental health issues are included in mere 15% of travel policies, considerations for travellers with disabilities are covered by only 12%, and bleisure travel was covered in 22% of policies.

Red Planet Japan dangles discounted stays to shareholders

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Exterior of Red Planet Sapporo Susukino Central

Red Planet Japan (RPJ), the subsidiary of Bangkok-based Red Planet Hotels, has introduced a shareholder benefits programme for 2020 that allows its shareholders to stay at the group’s hotels across Asia at discounted rates.

The programme is designed to reward shareholders’ loyalty as well as allow them to explore RPJ’s hotel footprint in Japan, Thailand, Indonesia, and the Philippines, said the company in a statement.

Red Planet Hotels shareholders enjoy stays at discounted rates across the group’s hotels in Asia

Under RPJ’s new programme, shareholders holding at least 500 shares at the end of each half-year period are eligible for discounts at all Red Planet hotels across Asia.

Red Planet’s programme is tiered, so that larger shareholders will be granted greater discounts. Hereby, shareholders owning 500 to 2,500 shares will receive a 10 per cent discount off the best available rate on Red Planet’s website.

Shareholders owning 2,501 to 10,000 shares will receive a 20 per cent discount, while larger shareholders will receive 30 per cent off.

These discounts are in addition to the 10 per cent discount provided to Red Planet Hotels loyalty programme members.

Six Senses Krabey Island gets new GM

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Six Senses Krabey Island has appointed Ateeb Shrestha as general manager.

Ateeb brings more than 16 years of experience in the hospitality sector to his new role, including three years as general manager with Six Senses Ninh Van Bay.

Prior to joining Six Senses, the Nepali acquired expertise across international and independent hotel groups while on resident manager and general manager stints with Gangtey Lodge in Bhutan, Nira Resort in Mauritius, and Hyatt Regency Danang Resort and The Nam Hai Resort in Vietnam. He also spent time at The Setai in Miami, and The Chedi in Muscat.

Thailand’s Kata Group plots growth on back of southern airports’ expansion

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Kata Group's founder and president, Pramookpisitt Achariyachai, alongside son and heir, Pariyawit Achariyachai

With the expansion of southern Thailand’s airports, Kata Group’s founder and president, Pramookpisitt Achariyachai, alongside son and heir, Pariyawit Achariyachai, who recently assumed the role of group business development director, are seeing an opportune time to expand the family-run hospitality business.

As one of Phuket’s oldest hospitality groups, Kata Group is now eight hotels strong with its new opening – a 512-room, Mesopotamian-themed hotel – which is its fifth property in Phuket and second in Kata. The four-star property covers more than 2.6ha, and also boasts the largest children’s playland in Phuket.

“If the airport capacity increases, the number of hotel rooms must follow,” stated Pramookpisitt, of his confidence in expanding in Phuket, whilst referring to southern Thailand’s second gateway airport project in nearby Phang Nga, which will boost the Andaman Triangle’s current annual air arrival capacity by another 5.5 million at its first stage of completion in 2025.

“Phuket has weathered a lot of crises; though the tourist boat capsizing incident in 2018 has deterred a lot of Chinese visitors, there’s confidence the island can bounce back just like it has before. That’s why the authorities are pushing the new sister airport (in Phang Nga) which is one factor in our choosing to expand in Phuket.”

Kata Group has unveiled expansion plans targeted to medical tourists and retirees in Krabi and Phang Nga, respectively – hotels that closely precede the doubling of Krabi’s annual air capacity from four to eight million with the addition of Terminals 2 and 3, slated for completion in 2022, and the completion of the first phase of the second gateway airport Phang Nga.

The hotel group is also preparing for its second wellness-themed Krabi property, which will house at least 200 rooms, and hopefully ride on the incoming waves of medical tourists if Thailand’s new 12-month medical visa policy is green-lit, said Pramookpisitt.

Also in the company’s development pipeline is a 50-room pool villa boutique hotel in Samed Nangshee, at Phang Nga, which is slated to enter the design phase next year. Offering beautiful views of the bay, it will focus on catering to the needs of retirees with personal care activities and providing them with a space to relax with family and friends.

“In the past, Kata Group only focused on foreigners and some of our luxury hotels were only open to adults. Now, we realise families, including Thai families, are a market that we can really leverage. We are one of the few in Phuket to design a kids’ club with a purpose to take the kids away from the parents so the parents will have alone time as well. There’s a big demand for that, especially from Scandinavian and Russian families,” shared Pariyawit.

While European visitors are struggling with the strong Thai baht, Pramookpisitt further shared that the group has recently seen a huge increase in Indian visitors – one of Thailand’s fastest-growing tourist markets – and is confident in a 70-90 percent occupancy rate for their properties in the coming year.

Hotelbeds rolls out B2B destination marketing services

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Hotelbeds has launched a B2B service for destination marketing organisations (DMOs) globally, which the company claims will help “to drive incremental tourism arrivals”.

Leveraging the company’s technology, booking platform, and relationships with hoteliers and B2B travel buyers globally, Hotelbeds has to date already worked with over 50 tourism boards from around the world, said the company in a statement.

Hotelbeds launches B2B service for destination marketing organisations

The result has been to increase room nights for target destinations by up to 30 per cent on average – plus improving revenue performance – by attracting additional low- and shoulder-season visitors from international and domestic source markets globally.

Partner destinations receive access to the over 60,000 B2B travel trade buyers – such as retail travel agents, tour operators, airlines, and points redemption clients – who together make over 1.5 billion accommodation searches per day and reserve more than 50 million net room nights annually via Hotelbeds.

With the international reach of Hotelbeds, which is present in over 140 source markets globally, destination partners also benefit from receiving more international and longhaul arrivals. Bookings from international and longhaul source markets in turn deliver high-value customers who spend more in destination, stay longer, cancel less, return more often and book farther out than typical direct to consumer customer profiles, which tend to be highly domestic.

Gareth Matthews, director of marketing & communications at Hotelbeds, stated: “Our whole purpose as a travel distributor is to drive incremental high-value bookings for hotels from non-competing, hard to reach B2B travel trade sources such as retail travel agents and tour operators. So we thought, ‘Why not also do the same for destinations?’

Airbnb teams up with TAT to push travel beyond big cities

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Airbnb has partnered the Tourism Authority of Thailand (TAT) to launch the Beyond Big Cities website that is aimed at promoting travel to lesser-known and emerging destinations across Thailand.

Through the use of big data and leveraging of Airbnb’s digital technology expertise, Airbnb and TAT will seek to drive domestic and international travel to off-the-beaten-track destinations throughout Thailand, going beyond the big cities and supporting local community-led tourism in line with the Thai government’s policies.

Airbnb joins forces with Tourism Authority of Thailand to launch the Beyond Big Cities website to promote emerging destinations across Thailand

“This new collaboration will enable TAT to clearly see domestic and international traveller trends, and how there are growing numbers travelling beyond Thailand’s big cities and exploring off-the-beaten-track destinations around the country. This supports the government’s goal to diversify tourism and to create a more sustainable tourism model that supports local entrepreneurs,” shared Mich Goh, head of public policy for South-east Asia, Airbnb.

Siripakorn Cheawsamoot, deputy governor for digitalisation, research and development at TAT, said: “Our collaboration with Airbnb will give TAT access to valuable data and help us to better track tourism trends around the country. One of our policies is to encourage responsible tourism to emerging destinations throughout Thailand and working with Airbnb will help us to achieve this and further grow tourism at a local community level.”

One area in which Airbnb claims it sees spikes in visitorship is during big events held in emerging cities across Asia-Pacific over the past year.

In the up-and-coming sports tourism hub of Buriram in Thailand, Airbnb partnered with the Ministry of Tourism and Sports’ Department of Tourism and homestay provider B-STAY to build flexible accommodation supply for the Thailand MotoGP 2018 and 2019.

For this year’s MotoGP, Airbnb’s host community in Buriram welcomed over 430 guests from more than 100 cities around the world into their homes and communities, a 96 per cent year-on-year increase. This number is expected to continue its growth trajectory as more locals open up their homes to both Thai and international visitors who want to experience Buriram in a local, authentic way, according to the company.

“Governments and travellers have turned to Airbnb as a sustainable solution to scale up accommodation supply without having to invest in additional infrastructure, all while supporting hospitality entrepreneurs who want to share their local culture with visitors,” added Goh.

“This trend is on the rise as smaller cities in Asia-Pacific increasingly play host to big tourism events, such as the recent Rugby World Cup in Japan, where we saw guest arrivals grow approximately 176 per cent in Kumamoto and 100 per cent in Oita compared to the same time last year.”

Airbnb said in a statement that it remains committed to investing in regional efforts to disperse travel away from over-touristed hotspots to destinations off the beaten path.

“Events can provide real opportunity for local communities to benefit from tourism and Airbnb offers guests an authentic travel experience. We see more and more people travelling to emerging destinations, exploring local neighbourhoods and their spend going direct to the community. We look forward to our collaboration with the TAT providing real on-the-ground benefit for community tourism countrywide,” concluded Goh.