TTG Asia
Asia/Singapore Saturday, 11th April 2026
Page 990

A&K Myanmar zeros in on domestic market

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Chinese travel agencies join forces to promote tour safety

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MGM’s commitment to Osaka IR wavers

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Rising silver tourism brings hopes to South Korea domestic travel rebound

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A recent survey by the Korea Tourism Association has identified the country’s senior citizens as a profitable segment that could support domestic tourism rebound during the ongoing hospitality crisis.

Elderly South Koreans are avid explorers who favour short but frequent trips

Yoon Young-ho, president of the Korea Tourism Association, told TTG Asia that active seniors have a spending power of about US$104 billion in 2020.

The survey has also found that 43.7 per cent of those aged 60 and above prefer short and frequent trips, while 22.5 per cent like to visit the same places multiple times.

Half of all respondents – 55.6 per cent – enjoy history and culture programmes, and to have their spouses as their main travel companion as opposed to friends or a travel community.

“It will be important (for tourism players) to accurately identify and respond to their demands”, noted Yoon.

Among the first to respond to this promising trend is education company Kyowon Group, which launched a travel brand, Yeohaengdaum, to target senior citizens keen on domestic tourism.

Yoon: local tourism players should understand and respond to the unique needs of silver travellers

Kyowon’s travel packages allow customers to experience the traditional culture of each region as well as visit hidden attractions and must-visit places across the country, and are led by a specialist storyteller.

The company claims to be the only domestic travel agency in the country to have a professional storyteller leading the tour group throughout the programme.

Kyowon Group president Jang Pyeong-soon said: “Our goal is…to provide a real travel experience and maximum satisfaction for our active seniors.”

To that end, Kyowon provides a variety of services tailored to the needs of the older generation, such as customised breakfast sets and heightened hygiene and safety measures.

Bearing in mind senior citizens’ vulnerability to the Covid-19 virus, Kyowon vehicles are disinfected after every ride, safe distancing is maintained, daily temperature checks are conducted, and mask and hand sanitisers are provided and used.

Open to work

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Hospitality and tourism companies returning to business in a post-lockdown world are driving a growing demand for talents equipped with knowledge in health and safety as well as technology, with new positions opening up to support fresh or evolved revenue streams.

Patrick Basset, Accor’s chief operating officer for upper southeast & northeast Asia and the Maldives, said the company has created a new role for an ALLSAFE officer as a part of its new global safety and sanitation label.

New skills will be in demand as tourism rebounds from the pandemic, and jobs are already evolving

An ALLSAFE officer will be positioned at all Accor’s properties to ensure that the hotel abides by best practices in terms of cleanliness and safety, and covers the 16 main areas of focus under the programme.

Along the same lines, housekeeping and operational roles may require more resources as recovery begins, opined Andrew Chan, founder and CEO of ACI HR Solutions.

“At Marriott International, digitally-savvy individuals are increasingly relied upon for certain functions as a result of travel in the new normal,” added Regan Taikitsadaporn, chief human resources officer – Asia Pacific. “As guests are increasingly looking to minimise physical interactions when they book and travel, tech-savvy teams will help make such transitions seamless.”

New F&B services such as home delivery and takeaway programmes are also presenting new roles that must be filled, shared Regan.

At the same time, hirers are paying greater attention to specific traits like adaptability, resilience, empathy and an ability “to maintain a sense of infectious positivity even when things look bleak”, shared Arthur Kiong, CEO of Far East Hospitality.

“Other new skill sets needed in the hospitality business include creative thinking, market and financial planning, communication, social sciences, data analysis, basic understanding of law,” added Kiong.

However, Chan pointed out that talent requirements by hotels would likely continue to evolve as operations return to normalcy.

Readying new blood
Kaye Chon, dean and chair professor of The Hong Kong Polytechnic University’s School of Hotel and Tourism Management (SHTM) as well as Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management, believes his students have little to worry about fitting into a hospitality world of tomorrow.

“This crisis presents an opportunity for us to reorient our curriculum and the way we teach, but the hospitality and tourism industry has already been moving towards technology and digitalisation in various aspects, from marketing to HR and finance management. The crisis has merely forced the industry to speed up its technology revolution.

Chon: hospitality is a spirit that will never grow out of trend and relevance

“Our school has been ahead of this trend and we have added courses that focus on digital management, marketing in a digital age, and big data analytics, among others (to prepare our students for future employment),” said Chon.

Even with the enhanced curriculum on technology capabilities, Chon emphasised that “hospitality is a spirit”, and so the need for soft skills “will never grow out of trend”.

“It is important that we strike a balance between imparting soft skills and service philosophy, and technology know-how. We are not grooming students in computing, we are not raising technocrats, and we don’t want to lose our versatile students to the technology industry,” he remarked.

Echoing similar beliefs, Somkiat Wongjeeraphat, head of the president office at Bangkok’s International Hotel and Tourism Industry Management School, said the pandemic would not completely alter basic human needs, and therefore “all of the traditional roles in the hotel and tourism sector will still be needed”.

Weak hiring appetite
What worries academic chiefs is the poor job market in the hospitality and tourism industry, which has seen many companies imposing pay cuts or laying off staff.

Chan shared that more retrenchments than recruitment are happening today, and hiring demand is down across the region and sector.

Naturally, graduates of James Cook University (JCU) are today most concerned about their employability, said Abhishek Bhati, campus dean and head (Singapore) learning, teaching and student engagement.

And with many organisations turning to digitisation and technology to reduce human reliance, especially in back-office operations, fresh graduates will face an even tougher job market.

“We are preparing JCU students and graduates to be resilient and to (be) innovative to improve business outcomes. They will be welcomed in different roles as long as they can add value to businesses,” said Abhishek, adding that he has advised his students to “consider all opportunities without being too picky and be prepared for unconventional roles”.

To help place JCU graduates, the school relies on its local and regional alumni networks, and offers networking opportunities through virtual platforms. These efforts are paying off, as several students are in discussion with JCU’s industry partners for careers and assignments immediately or in 4Q2020.

Kiong: strong performing hospitality companies now have a better crop of graduates to choose from

Despite the state of the hospitality industry, Kiong emphasised that employment could still be found, especially with companies that were savvy enough to turn crises into gold.

“For many local or regional hospitality companies, the pandemic presents opportunities to pick up new management’s contracts, sell auxiliary services, or acquire hotel assets that are strategic to their brand expansion. Such companies will have a better crop of hospitality graduates to choose from since the usual international brands may not be recruiting as aggressively,” opined Kiong.

Chan also encouraged job seekers, be they fresh graduates or displaced professionals, to cast their eyes – and curriculum vitae – towards the luxury travel sector, which is primed to be the first to rebound once international borders reopen.

“Also, I’m seeing more tech-related start-ups in the industry that could potentially offer some relief to displaced talents in the short to medium term,” he added.

Training gaps
Another problem presented by the pandemic and tourism crisis is a weakened corporate appetite for interns. Ten SHTM students who were on an internship programme between January and July this year were let go before the completion of their stint. The school had to step in with alternative arrangements with other employers.

Chon said internship programmes during these challenging times must be flexible, so students are allowed to take on remote projects with relevant companies.

The school is also relying on close relationships with industry leaders to lend support in internship and job placements.

Far East Hospitality, which has been an active contributor to hospitality education, has maintained its internship programmes with hospitality and tourisms schools it supports. Kiong said: “We have always played an active role in nurturing young industry professionals. Even during this pandemic, we did not stop the programme, as we know that this is an important part of (education). In fact, we have several ex-interns whom we have hired as permanent staff after they graduated.

“We also have a well-resourced Learning and Development Team which reports directly to me. This makes a difference as I take personal responsibility for how many new graduates we recruit each year, the content of our management development programmes, and their progress and promotions into leadership positions. This is the core of what makes us different and manifest into the brand of hospitality we ultimately deliver – Singapore-inspired.”

Far East Hospitality’s training emphasis has, however, shifted in response to the crisis – from customer experience focused to crisis, safety, and hygiene management.

The company’s commitment to grooming talents extend to its existing team, with the down time now used to provide staff with cross-training between departments. “(We also) take the approach of train-the-trainer to continue building up staff capabilities,” shared Kiong.

PATA Youth Ambassador, Aletheia Tan, urged hospitality and tourism companies to not freeze their internship and talent development programmes now, even though times are difficult. Doing so would create a dearth of talents in the future, when the industry is ready to return to business.

Exacerbated talent drain
The job crisis in the hospitality and tourism industry is likely to force new graduates to consider alternative career paths, exacerbating a talent drain that the industry already suffers.

“We have found over the years that our students do not necessarily move on to jobs in this industry. Some who find immediate employment in hotel and tourism may also not stay on,” he shared, adding that hospitality knowledge is a tool that helps students open doors to many other industries, particularly that of luxury retail.

Skipping the beleaguered industry for greener pastures now is a practical approach that must be taken by anyone who dreams of a career in tourism, opined Tan.

“Students, youths and fresh graduates…are passionate but due to the current situation the industry isn’t hiring. (They) are facing one of the worst job markets in history, so they are taking the skills they have learnt and applying them in other ways and pivoting to different industries. They don’t really want to, but they have to,” she said.

However, Tan believes that the truly passionate would eventually return to fulfil their dreams.

Sharing a similar view, Kiong regards the pandemic as a test of one’s dedication to the hospitality industry, saying that it would “attract those with the genuine aptitude and passion for it”. – Additional reporting by Anne Somanas

Discounted Anantara stays for passengers on new AirAsia flight

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Travellers taking AirAsia’s inaugural weekend Chiang Mai-Hua Hin flight will be able to access discounts and perks at Anantara Hua Hin Resort and Anantara Chiang Mai Resort.

Anantara Chiang Mai Resort is set on the banks of the Mae Ping River

With a show of their boarding passes, travellers can avail to a 15 per cent discount on the best available room rate, F&B and spa treatments as well complimentary breakfasts, transfers to and from the airport, and a glass of sparkling wine or house wine upon arrival.

The new flight between Thailand’s Chiang Mai and Hua Hin is timed with the weekend to facilitate relaxation and sightseeing between the two popular destinations.

The Chiang Mai-Hua Hin flight departs every Friday and Sunday at 09.40; Hua Hin-Chiang Mai departs every Friday and Sunday at 15.10.

Anantara Chiang Mai Resort is conveniently located on the banks of the Mae Ping River, giving guests easy access to the temple-filled old city, Lanna heritage, artisan villages and mountain hill tribes. Anantara Hua Hin Resort is modelled on a traditional Thai village, with low-rise gabled pavilions set among lush tropical grounds, lotus-filled lagoons, and meandering pathways through exotic foliage.

Both resorts have implemented Anantara’s Stay with Peace of Mind programme, with enhanced health and safety measures that have been certified by the Tourism Authority of Thailand. In addition to enhanced levels of sanitation to ensure guests’ health and safety throughout their stay, social distancing has been implemented in all public spaces, and maximum flexibility is offered for rebooking stays.

Hyatt Regency establishes presence in Qatar

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The Pavilions marks Palawan Island for 2022 opening

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Hong Kong-based The Pavilions Hotels & Resorts has signed its first property in the Philippines, and will plant its flag in El Nido, Palawan Island come 1Q2022.

El Nido Beach & Spa Resort will offer over-water villas as well as luxury villas set on the beachfront

The 96-key El Nido Beach & Spa Resort will be a pool-villa property occupying 10 hectares of beachfront estate, promising panoramic tropical ocean views, an adventure park, dive centre, waterfalls and adventure walks, a signature spa and wellness facilities, as well as unique dining experiences.

The group will offer its signature Curated Journeys bespoke travel itineraries at the new resort.

Accommodation options include one- and two-bedroom luxury villas, as well as 20 Maldivian-style over-water villas, each with a private plunge pool and direct access to the ocean and the house reef beneath.

Commenting on the development, Gordon Oldham, founder and owner of the boutique hotel group, said: “The new resort truly embodies our philosophy of delivering unique experiences to our guests. We’re also very excited to be the first international luxury resort brand in El Nido.”

Gemmalyn Crosby will lead the El Nido Beach & Spa Resort as president.

SIA to provide logistics backing for global pandemic response

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Singapore Airlines (SIA) and the non-profit Temasek Foundation are partnering with the World Food Programme (WFP) to transport essential medical supplies and other health and humanitarian items by air to points around the world needing Covid-19 recovery support.

World Food Programme has supported 159 countries since May; photo by WFP/Andrea Tornese

The airline will make ad-hoc charter flights and freight space in its scheduled services available on a cost-recovery basis, with flight costs being covered by a contribution of up to US$6.5 million from the Temasek Foundation.

An estimated US$965 million is required to sustain WFP’s Common Services on behalf of the humanitarian and health community. Since commencing in May, WFP has managed more than 800 humanitarian flights to 159 countries, with enough cargo to fill 188 jumbo jets expected to require WFP transport in the coming weeks. However, only 21 per cent of the required funding has been received to-date. With additional support, WFP’s passenger and cargo flights are likely to grind to a halt at the end of this month.

“While demand for WFP Common Services grows every week, resources are stretched incredibly thin and additional support is urgently needed,” said Amer Daoudi, WFP’s Covid-19 corporate response director.

“We are very grateful to Singapore Airlines and Temasek Foundation for stepping up so we can continue delivering life-saving supplies to those who need them most.”

Where the heart is

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As one of the region’s first destinations to relax pandemic-induced restrictions, Vietnam has been pushing domestic tourism following the lifting of social distancing measures from April 23.

At press time, social distancing measures were reinstated for some areas in the country such as Quang Nam province and Hanoi, while movement in and out of Da Nang has been restricted, due to the resurfacing of community transmission.

Glorious sunset at Phu Quoc Island

While domestic travel remained possible outside of Da Nang, Vietnam’s borders have stayed closed to international tourists. This has forced many operators to turn to the domestic market in the interim.

Alexander Leven, general manager, Asian Trails Vietnam, said while the business remains committed to its overseas partners, domestic and expat markets have represented new opportunities in recent months.

The company formed a new team with experience in the domestic field, and put in place a separate marketing strategy.

Leven observed that the approach used in attracting the traditional international markets cannot be applied to domestic expat travellers.

He said: “Their demands are very different. Under the current circumstances, expats’ reasons for wanting to travel as well as their travel style vary strongly from the longhaul clients we normally cater to.”

Established B2B inbound travel agency, Khiri Travel Vietnam, has chosen to stick with its business focus. General manager Nicholas Wade said to suddenly change direction would be “difficult”.

Nevertheless, he acknowledged: “We have certainly put more emphasis on our regional agents, as we predict and hope these will be the first (markets) that will be allowed back into Vietnam.”

He added that despite the expat market traditionally booking trips independently, Khiri has seen an uptick in interest in recent months.

Once focusing on only the international market, Luxperia, a collective of boutique operators, has made a welcome shift to the domestic travel market.

Linh Le, co-founder and principal, explained: “Luxperia initially wanted to offer outbound travel for Vietnamese and expat residents, so this has fast-tracked us to build clientele domestically now, in order to serve them internationally in the future.”

The collective has curated shorter packages and single-city stays to cater to domestic travellers. For the summer holidays, the company has secured a strong selection of twin-city bookings.

Besides availing of deals offered by local hotels, Luxperia is working with specialists such as NGO environmental organisations and wellness practitioners to develop unique travel packages.

“By doing this, it creates Luxperia’s point of difference as a (socially conscious), community-based and (environmentally conscious) luxury travel provider”, said Le.

Airlines have also been playing their part to fuel domestic travel demand. In May, a month after social distancing measures were relaxed, Vietnam Airlines and VietJet Air committed themselves to offering savings on tickets to drive domestic tourism.

Vietnam Airlines also has been expanding its network within the country, bringing the total number of domestic routes served and in the pipeline to more than 60 at press time.

The new and upcoming routes connect, among other cities, Hai Phong in the north with northwestern province Dien Bien and Da Lat with Hue, Thanh Hoa and Can Tho.
Meanwhile, Bamboo Airways added two routes on July 1, linking Thanh Hoa to Quy Nhon in the central province of Binh Dinh and Phu Quoc. Plans were also announced to add Hanoi-Con Dao flights.