TTG Asia
Asia/Singapore Friday, 3rd April 2026
Page 897

New B2B portal to promote niche tourism products in Malaysia

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Malaysia Tourism Council (MTC) will launch a B2B platform next month specialising in niche products, and targeted at both international and domestic travel trade players.

MTC president, Uzaidi Udanis, said he is targeting at least 500 activities and attractions from all across Malaysia when the platform goes live.

White water rafting among products to be featured on Malaysia Tourism Council’s new B2B platform 

The platform, dubbed Universal Pass (UPass), will focus on Malaysian niche products that are not easily available to overseas wholesalers and not sold by OTAs. What sets it apart is its reservation system which allows bookings with instant confirmation and dynamic pricing.

Homestays, white water rafting, glamping by the river and adventure tours are among products to be featured on the platform, which will be run by a dedicated team from MTC and financed by industry players themselves. Uzaidi, however, declined to reveal the amount of investment.

On setting up the portal, Uzaidi said: “We are preparing for the reopening of international borders. When inbound travel restarts, we expect to see more travellers looking for unique, outdoor experiences and activities.

“This portal will be able to provide them with plenty of choices, and with dynamic pricing, trade buyers will be able to get some good deals, especially during low season.”

Once the platform goes live, MTC will start promoting the site to the international travel trade as well as keep them in the loop on the latest products and offerings in Malaysia.

Uzaidi said: “Overseas wholesalers will be able to make direct bookings with local product owners and suppliers, and get instant confirmation.”

Accor plants Raffles flag in Macau

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New TTG video series spotlights innovation amid pandemic

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Launching on March 9, a new video series under the TTG Conversations banner will cast the limelight on tourism businesses that have found creative solutions to navigate disruptions caused by the pandemic.

TTG Conversations: Innovator Chat peeks behind the curtain to explore how industry players – both big and small – have turned to innovative or even unorthodox means to ensure business continuity amid travel standstill.

Guest speakers for the debuting March season include Jane Goh of Xperience Singapore Travel & Events, as well as Byron Koh of Lion Heartlanders and TY Suen of Woopa Travels

From gamifying virtual tours to ‘adopting’ wildlife, these unique programmes have proved a critical lifeline that could eventually influence the way travel products are consumed when leisure tourism revives.

Catch weekly rollout of new episodes of TTG Conversations: Innovator Chat on ttgasia.com, and on TTG Asia Media’s YouTube channel.

Air traffic activity for 2021 gets off to sluggish start: IATA

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Australia’s international borders to remain shut until June

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Wave of veganism sweeps travel industry

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Spain readies welcome mat for Chinese visitors

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Turespana, or Tour Spain, in Guangzhou is the first European NTO to partner COTRI (China Outbound Tourism Research Institute) in its Advantage: Tourism (A:T) programme to reboot business from China.

COTRI CEO, Wolfgang Georg Arlt, said: “With the progress of testing and vaccination, the easing of restrictions can be expected in the coming months. What is important is to prepare now for the new wave of Chinese outbound tourists to stay ahead of the competition.”

Spain expects 300,000 visitors from China this year; tourists at Puerta del Sol in Madrid, Spain pictured

Spanish stakeholders participating in A:T include DMOs and NTOs that support tourism, food, and others, he added.

According to COTRI, only a trickle of Chinese living within the Schengen Area are crossing into Spain, but is predicting “a deluge once virus-related restrictions are lifted”. As for Greater China, Spain is already receiving visitors from Macau, Arlt noted.

China sent 700,000 visitors to Spain in 2019. That number dropped to 100,000 in 2020 – mostly in January and February – due to travel bans implemented amid the pandemic.

With the vaccine rollout globally, Spain is expecting 300,000 visitors from China this year. Most are expected to arrive in the second-half of the year, and will originate from first- and second-tier cities like before.

Arlt said content for Tour Spain’s pilot project focuses on gastronomy and shopping for local products, and is in line with the overall plans for tourism development in 2021 and steps for further digitalisation. Technology partners in A:T are Planet, Tencent Cloud International and TCI Research.

Meanwhile, another European partner will join the A:T programme this month and COTRI is in discussion with several other partners, including big attractions, international hospitality and transportation companies.

The aim of A:T, launched late last year, is to focus on delivering quality, bespoke products to different Chinese source market segments to create new demand in different parts of a destination at different times of the year; and to recommend management practices to promote sustainability.

The programme audits and analyses existing and possible new offers with stakeholders learning via online China Tourism Training and accessing a private-public sector partnership task force to match bespoke offers and source market segments.

A:T solutions, according to COTRI, are based on sustainable, long-term development approaches to benefit guests, the host community and those working in the industry to improve yield and market share, and to minimise the ecological footprint.

Qantas launches mystery flights to uplift domestic tourism

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Dusit Thani Laguna Singapore

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Radisson plans to open 30 hotels across EMEA in 2021

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