Balancing technology adoption with service and human connection
- Health and safety concerns have expedited technology adoption by hotels
- Guests expect options for contactless service and experiences
- Contactless technology can work in favour of customer service culture, rather than against it
While the adoption of contactless service has been typically slow in the hospitality industry, the pandemic and resulting consumer desire for services that are delivered in a safe and hygienic manner have resulted in swift changes.
According to Eric Wong, vice president for hospitality, Asia Pacific with global software company Infor, this change is “shaping new realities for the hospitality industry”.

Solutions that enable seamless, contactless guest touchpoints that comply with safe distancing measures – from check-in to payment – are rising in popularity, as these can help hoteliers better address health and safety guidelines while ensuring that service standards are not compromised.
While these initiatives may still be strange for some hoteliers who are used to the people-driven service concept rooted in the hospitality industry, Wong said that it was time to embrace change so as to move forward.
“The pandemic has really pushed the industry to start thinking about whether there are new ways to do things, perhaps more efficiently, more securely and in ways that prioritise the experiences of guests,” Wong remarked.
Concurring with Wong, Michael Hanratty, general manager of both G Hotel Gurney and G Hotel Kelawai in Penang, said: “The contactless experience will definitely be the new normal and a travel trend once domestic and international travel resumes.”
Hanratty noted that the reliance on technology was stronger now than pre-Covid-19, as consumers’ behaviours have changed dramatically.
“They are more conscious about maintaining social distancing and avoiding crowds. Thus, one of the initiatives taken by our two properties is to introduce seamless online check-in prior to guests’ arrival at the hotel. Instead of manually filling in details at the reception counter, guests can now check-in online and collect their keys upon arrival.
“This not only makes the check-in process so much faster and more comfortable for guests, it also helps with crowd control at the check-in counters,” he said.

G Hotel Gurney and G Hotel Kelawai were among the first hotels in Malaysia to invest in equipment to measure temperature via facial recognition and facilitate contactless QR code check-ins. The hotels also implemented automated hand sanitiser machines at entry points.
For Alex Castaldi, senior general manager of Sunway City Kuala Lumpur Hotels, digital transformation is no longer an option.
Its flagship property, Sunway Resort, is currently undergoing a major transformation to bring in cutting-edge technology that will improve the guest experience. When the resort reopens in phases from 3Q2021, contactless protocols will be enforced in accordance to the Sunway Safe Stay commitment. Guests can expect keyless room access as well as a flexible event space suitable for hybrid and virtual events.
Noting how the pandemic has altered booking considerations, Mandar Vaidya, CEO of OYO Japan, South-east Asia and Middle East, said: “Before the pandemic, people looked for properties near airports, business districts, and in some instances, beaches. Now they are looking for clean and hygienic properties that offer a contactless experience.”
To win over guests of today and the future, OYO’s health and safety standard operating procedures include minimal-touch check-in and check-out systems, robust hygiene and safety training for staff, and strict enforcement of social distancing norms.
OYO properties that are certified with a ‘Sanitized Stay’ label get twice the number of guests than those without, revealed Vaidya.
A balancing act
Hoteliers looking to step up technology usage have to ensure that service standards and personalised human connections are not compromised.
Castaldi told TTG Asia that Sunway Resort’s technology transformation was ultimately driven by the desire to cater to the millennials who have a strong preference for a more personalised interaction.
Despite heavy investments poured into the transformation, the human touch through efficient service, authenticity and personalised attention will not be compromised, he asserted.
In fact, contactless solutions can work alongside hotels’ service-oriented culture and not against it.
Wong explained: “By providing guests with a safer user experience, contactless solutions can reduce friction that may arise from face-to face interactions or manual processes.”
Such an approach will ensure the peace of mind that guests seek.

Hanratty identified another benefit of technology adoption – with technology taking over repetitive and manual tasks, hotel staff have more time to focus on delivering attentive service.
“They have now more time to move around the properties to service guests directly, resulting in more face time and enhancing the overall guest experience,” he said.
To ensure that the human connection is never neglected with the adoption of contactless experiences, Vincent Ong, senior vice president (commercial), Club Med Southeast Asia Marketing, Asia Pacific, said staff continue to embody the Club Med spirit and exude their personalities through the veil of a compulsory face mask and while respecting safe distancing measures.
However, Ong acknowledged that there are limits to the pursuit of contactless experiences for health and safety reasons. Club Med’s iconic activities, such as flying on the trapeze and sports games, cannot be replaced by contactless alternatives.
Bintan, Batam keen on forming a travel bubble with Singapore
Indonesia’s Ministry of Tourism and Creative Economy are laying the foundations for Bintan and Batam, the two main draws of the country’s Riau Islands cluster, to establish a travel bubble with Singapore by April 2021.
Sandiaga Uno, minister of tourism and creative economy, said both resort islands are ready for a limited border reopening and that entry points Nongsa Point Marina and Bintan Lagoi are gearing up as “green zone destinations”.

“Both areas have limited access to the general public making it possible to implement a travel bubble,” he explained.
The government has built an app to track the movement of tourists in Nongsa and Bintan Lagoi.
Hotels, restaurants, and attractions in the destinations have been CHSE (Cleanliness, Health, Safety, and Environment Sustainability) certified, but Batam is taking its health and safety efforts a step further by inviting Singapore authorities overseeing the SG Clean sanitation and hygiene standards assessment to review the implementation of health protocols in the region.
Edi Sutrisno, executive director of Batam Tourism and Promotion Board, told TTG Asia that securing an SG Clean endorsement was “important to convince Singaporeans to plan a holiday here”.
On Batam, every resort has dedicated quarantine rooms, and guests are given emergency contact numbers that are in operation round the clock, he added.
Indonesia’s declining number of Covid-19 infections alongside a vaccination roll-out for tourism workers has boosted confidence among Indonesian tourism stakeholders in welcoming Singapore travellers soon.
Sulaiman Shehdek, country manager of Visit Indonesia Tourism Office (VITO) Singapore, said: “We really are looking forward for this to happen (and) hope both governments can come to a common agreement for this bubble travel as Singapore residents are looking forward for holidays.”
Star Alliance to plant second office in Singapore
Star Alliance will set up a management office in Singapore later this year, a move its Chief Executive Board believes will put the global aviation network in a stronger position to deliver its post-pandemic strategy.
The establishment of the Singapore office will give Star Alliance two “centres of excellence” internationally, it said in a press statement.

The Singapore office will complement the long-standing office in Frankfurt, Germany and will focus on progressing its strategy in digital customer experience. Two members of Star Alliance, Lufthansa and Singapore Airlines, have established innovation hubs in Singapore, another benefit as Star Alliance continues its digital customer experience innovations.
Singapore was selected based on considered criteria, such as access to innovation and global competitiveness. Singapore has also been ranked highly for the ease of doing business by the World Bank on a consistent basis and has been ranked the most competitive country in the world on several occasions.
ILTM Asia Pacific retains virtual stance for 2021
ILTM Asia Pacific will take place online again this year, as continued challenges in global travel and conducting in-person events force organisers to postpone its face-to-face edition to 2022.
The virtual show will be held on July 20 to 22.

Alison Gilmore, director, ILTM Portfolio, said in a statement: “While vaccine rollouts are going in the right direction towards international travel’s recovery, it appears that July will still be too early for an in-person event of our size in Singapore.”
The framework for the event will be consistent with the virtual editions delivered by ILTM during 2020, and will provide a sophisticated platform from which to access the top luxury travel agents representing the highest net worth of clients across the Asia-Pacific region.
Designed to provide international and regional suppliers with new business opportunities and enhance industry and media relationships, ILTM Asia Pacific will deliver one-to-one online meetings, plus direct messaging between buyer or media and suppliers, in addition to opportunities to learn from content and industry insights throughout the three-day event.
A new report on the region’s appetite for luxury travel, researched and authored by Barton in collaboration with Wealth-X for ILTM, will be released to event participants.
“With the financial resource, design and inherent ability to pivot during incredible disruption, Asia-Pacific travellers should be seen as pioneers of the new luxury travel landscape, providing the much needed economic injection the industry needs and has been waiting for,” added Gilmore.
More Philippine hotels brace for closures as Covid spike triggers fresh restrictions
A surge in Covid-19 cases in metro Manila and surrounding provinces has prompted authorities to tighten travel restrictions, bringing more local hotels teetering on the brink.
As of today (March 22), nationwide daily infections hit 8,019 after three consecutive days of over 7,000 daily infections. This brings the total number of active cases to 80,970, with 12,972 deaths.

To curb the virus spread, the 16 cities of metro Manila – the epicentre of the outbreak – remain under general community quarantine (GCQ) but with stricter lockdown rules. Meanwhile, the provinces of Cavite, Laguna, Rizal and Bulacan have been placed under GCQ from the least strict modified GCQ (or MGCQ) until April 4, subject to review.
Only essential travel is allowed into and out of these areas, according to the Inter-Agency Task Force for the Management of Emerging Infectious Diseases.
While travel within GCQ areas is allowed, there are limitations such as the temporary closure of “museums and cultural centres, limited social events at accredited Department of Tourism establishments, and limited tourist attractions except open-air tourist attractions”.
Venue capacity at outdoor dine-in restaurants and cafes has been reduced to a maximum of 50 per cent; while indoor dine-in restaurants, cafes and establishments are limited to deliveries and take-outs.
Apart from weddings, baptisms and funeral services which are limited to 10 people, all other mass gatherings including large religious activities are prohibited.
This has affected the Lenten season activities, typically a major celebration in the predominantly Catholic country involving activities like visiting seven churches in a single day, going out of town to view cultural religious programmes, veneration of the cross and others culminating in Easter Sunday on April 4.
Curfew runs from 22.00 to 05.00. Minors and people over 65 as well as pregnant women and those with health risks are advised to stay home. Work-from-home arrangements and virtual meetings are recommended, while face-to-face meetings and all other gatherings in workplaces (like eating together) are strictly prohibited.
The latest restrictions come as a big blow to efforts at rebooting domestic tourism, even as local hotels continue to bleed from the high costs of maintaining their premises, without any government financial aid.
The latest casualty, Sheridan Resort and Spa near Puerto Princesa in Palawan, closed shop over the weekend. The deluxe property has struck a deal to change its management and branding into Four Points by Sheraton.
Both the 28-year old Legend Villas in Mandaluyong City and the Shangri-La Makati and Ridgewood Hotel in Baguio also bit the dust in February; while Marco Polo Davao closed late last year.
Many more hotels have also ceased operations owing to slack business from MICE, corporate and leisure travel; while more hotels and resorts are expected to shutter due to the prolonged lockdown.
Hotels and airlines have allowed clients to rebook without penalties, but Cebu Pacific said that the process for refunds may take up to seven months from date of request “due to the high volume of requests”.
Star Cruises to resume sailing in Malaysia
Star Pisces will become the first ship to resume sailing in Malaysia, departing from Penang starting May 13, at the start of the Hari Raya Aidilfitri Holidays.
The 40,053 tonnage cruise ship, which can accommodate up to 1,600 passengers, will offer Langkawi itineraries, Genting Cruise Lines (GCL) and Penang Port said in a joint statement.

The proposed Langkawi cruises will comprise of a two-night “Langkawi Escape” and a series of one-night “Straits of Malacca” Cruises.
The two-night “Langkawi Escape Cruise” departs Penang every Friday and Sunday, and passengers can have 10 hours of port time to explore Langkawi. The one-night “Straits of Malacca Cruise” will depart every Tuesday, Wednesday and Thursday, and passengers will be able to see all types of marine vessels in Straits of Malacca, which is the busiest straits in the world.
Cynthia Lee, vice president for GCL in Malaysia, said: “The new Langkawi itineraries will provide Malaysians the opportunity to enjoy the pleasures of cruising again and will bring much-needed benefits to the local workforce, airlines, restaurants, retailers and hotels for pre- and post-cruise stays in Penang and Langkawi.
“Importantly, the resumption of cruises will revitalise the ailing travel agent sector which has been adversely affected by the pandemic and provide employment opportunities for more citizens.”
Sasedharan Vasudevan, CEO of Penang Port, added: “The cruise services have always been the cornerstone in Penang, and what gave Penang its distinctiveness. With the persistent issue of the Covid-19 pandemic that has curbed domestic tourism, supporting Genting Cruise Lines on ensuring safe and comfortable cruise trips is important to jumpstart the local cruise sector.”
Adam Kamal, head of contracting & domestic market, ICE Holidays, shared: “This is the spark we needed to revitalise the tourism sector. Hopefully, it will pave the way for other domestic tourism sectors such as group and incentive travel, to resume.”
Tourism Australia lines up US$9.2m for marketing push
Tourism Australia has unveiled a new A$12 million (US$9.2 million) content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions.
The National Experience Content Initiative will provide a suite of new visual imagery for up to 1,800 tourism experiences from around 57 regions across Australia to ensure that operator’s marketing materials and online product listings stand out in search results and are booked more often by domestic and international travellers.

Tourism Australia managing director Phillipa Harrison said this was the largest and most significant content initiative that the NTO had ever embarked on.
She elaborated: “Visual imagery is one of the most important factors for inspiring consumers at the critical stages of researching, planning, or booking travel online. The Covid crisis has dealt a heavy blow to our industry, with many tourism businesses that would normally invest heavily in marketing having had to significantly reduce their marketing budgets for the foreseeable future.
“While domestic travel has helped keep many businesses afloat throughout the crisis, our industry will not fully recover until international travellers return. With Australia likely to be slower than others to reopen to international visitors, it is vital that our operators are armed with compelling and contemporary marketing assets to ensure they are in the best possible position to capture demand in what will be a hyper-competitive global market.
“That is why we have set out to capture high quality imagery and footage that showcases the best tourism experiences on offer from every corner of Australia, and to really bring these to life for consumer and trade audiences.”
The National Experience Content Initiative is scheduled to run until June 2022 and is being delivered in close consultation with state and territory, and regional tourism organisations.
Between 10 and 50 products and experiences will be featured from each of the approximately 57 regions to be included in the programme, based on comprehensive eligibility criteria.
The programme will seek to engage locally-based professional photographers and content creators from each of the regions, with each featured tourism operator to receive at least 100 to 200 images as well as video footage to use across their social media channels, websites and brochures and to share with the world. Content developed will also be published on the Tourism Australia image and video gallery which is accessible by the general public, media and trade free of charge.
Overseas spectators barred from Tokyo Olympics
Tokyo Olympic organisers have confirmed earlier rumours that international spectators will be barred from entering Japan for the postponed Games this summer amid coronavirus concerns.
The decision was announced after an online meeting between the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Japanese government, the Tokyo governor and local organisers.

The Games, which will take place in July, were postponed last year due to the pandemic.
Some 600,000 Olympic tickets and 300,000 Paralympic tickets bought by overseas residents will be refunded, Toshiro Muto, the chief executive of the Tokyo 2020 organising committee, told a news conference.
The IOC and the IPC said that the ban on international spectators will “ensure safe and secure Games for all participants and the Japanese public”.
“The fact that spectators are not able to attend the games from abroad is very disappointing, and it’s regrettable,” said Seiko Hashimoto, president of the Tokyo organising committee. “It was an unavoidable decision.”
Media polls have shown that a majority of the Japanese public are wary about letting in international spectators to watch the Games as the country grapples with the tail-end of a third wave of the pandemic.


















Since opening on Instagram on March 16 to offer Mabuhay Lounge’s much loved arroz caldo kit for 690 pesos (US$14), Fly PAL Cafe has fielded hundreds of orders and enquires.
Each set feeds two to three people, and comes with signature toppings like salted egg, garlic and calamansi, as well as two pairs of locally-sourced and reusable wooden spoons and bowls.
Revenue from Fly PAL Cafe comes in handy at a time when the Philippine flag carrier continues to see disrupted service throughout the pandemic. Today, multiple PAL international flights to and from Manila are cancelled as the government imposes a daily cap of 1,500 arriving passengers at the Ninoy Aquino International Airport. The limits will remain until April 19.