Wyndham Hotels & Resorts’ Ramada brand will make its South Australia debut with the signing of Ramada by Wyndham Playford, a new property planned for Adelaide’s booming north.
Construction on the A$90 million (US$62.6 million) development is set to commence in October this year, with the hotel’s opening scheduled for the first quarter of 2021.
The site is within walking distance of the Civic Centre and Shedley Theatre, Prince George Plaza, Grenville Hub and Playford Arena.
The hotel will operate as a Ramada under an agreement between Wyndham Hotels & Resorts and property owner, Playford City Hotel.
“Playford is emerging as the gateway city to the northern regional areas of South Australia and the hotel will play a role in city’s ongoing expansion,” said Joon Aun Ooi, president and managing director, South-east Asia and Pacific Rim, Wyndham Hotels & Resorts.
Upon opening, Ramada Playford will boast a collection of 205 rooms and facilities, including a swimming pool, gym, restaurant and sports bar, along with meeting and conference spaces.
“The development will set a benchmark for the planned infrastructure to take place across the city over the next five years,” said Andrew Russell-Price, managing director, Playford City Hotel.
Playford is tipped to become the CBD of Adelaide’s north, with the population expected to expand from 96,000 to 135,000 by 2036. The hotel’s launch will coincide with a significant expansion of Playford’s infrastructure, including the A$885 million Northern Connector Expressway and a A$40 million ice sport and recreation centre.
The hotel will operate under a license agreement with Wyndham Hotels & Resorts and be managed by Resort Management by Wyndham, an Australian hotel management subsidiary of Wyndham Destinations Asia Pacific.
Tourist arrivals plummeted 70 per cent last month, owing to lack of travel confidence after the Easter Sunday bombings, but Sri Lanka’s travel industry hopes a new PR and destination marketing campaign will bring a turnaround.
Arrivals in May slumped to 37,000 from 129,000 in the same month last year, Tourism Promotion Bureau chief Kishu Gomes said. He expects some recovery in June, albeit still with a 30-40 per cent drop in arrivals.
On Tuesday, the Cabinet of Ministers approved a six-month PR and destination marketing campaign valued at nearly one billion Sri Lankan rupees (US$5.7 million), which Mahen Kariyawasam, former head of the Inbound Tour Operators, said would mark the first phase in the recovery plan involving marketing.
“The chosen agency, J Walter Thompson, will provide a final report on Monday (June 10) after which we will immediately start the PR campaign,” he told TTG Asia. It would be conducted in eight key markets including India, China and Britain.
More than 250 people including 45 tourists died in Islamic extremist suicide attacks on three churches and three luxury hotels on Easter Sunday. Several countries immediately imposed travel restrictions but have since then softened these advisories. Countries that have relaxed their advisories include India, China, Germany, Italy and Switzerland.
Last Thursday, the UK relaxed its advisory to “be cautious’ from “avoid non essential travel”. Sanath Ukwatte, president of the Hotels Association, said doing so would send a signal of confidence to other European markets. Sri Lanka’s eight main markets are India, China, the UK, Germany, Russia, France, Australia and the US.
Devindre Seneratne, travel consultant and former head of the Association of Inbound Tour Operators, said the PR campaign is aimed at restoring travel confidence. “It will discuss enhanced security measures at hotels and particularly in resorts where 90 per cent of the time visitors stay indoors,” he said.
Meanwhile Sri Lanka Tourism, the Association of Inbound Tour Operators, the Hotels Association of Sri Lanka and SriLankan Airlines have joined hands to launch attractive promotional packages to stimulate the Indian market.
The five packages include a combination of stays ranging from Colombo, Kandy, Nuwara Eliya, Dambulla, Sigiriya and more. The offer – which includes discounts on airfares and hotels – will be valid for stays from June 10 until September 30, 2019, available for booking and sale through the SriLankan Airlines Holidays network in India.
Mastercard, which has over 180 million cardholders in India, has also come on board to promote these packages.