ACCORHOTELS launched its second dual brand property in India on Tuesday, this time combining Pullman and Novotel hotels.
The Pullman & Novotel New Delhi Aerocity project features a combined inventory of 670 rooms and boasts convention spaces of more than 3,716m2 including 1,181m2 of pillarless ballroom space – one of the largest in Delhi NCR. There will be six restaurants in all, with cuisine options ranging from South Asian street food to tapas.
“We already have a 400-room ibis hotel at Delhi Aerocity. The addition of this combined property creates a great synergy for the three brands, especially for hosting large conventions. We hope to reach the occupancy level within the range of 60 per cent to be on par with our competitors in the city by the end of 2017,” Tristan Beau De Lomenie, general manager delegate, Pullman & Novotel Delhi Airport told TTG Asia e-daily.
The opening of Pullman New Delhi also marks a significant milestone for AccorHotels as it is the 100th Pullman to open globally.
Michael Issenberg, CEO of hotel services, Asia-Pacific, AccorHotels, said the combo concept is “a cost effective model as you have one management team for two hotels and you share resources”.
AccorHotels’ first combined property in India opened in Bengaluru in 2012, featuring Novotel Bengaluru Techpark and ibis Bengaluru Techpark. A third carrying ibis and Novotel brands is set for a June 2016 opening in Chennai.
Issenberg added: “We expect to open close to 15 properties in India in places like Goa and Pune by the end of next year. Most of these properties will be opened under the ibis and Novotel portfolio.”
