Hilton brings a third brand to Indonesia

DOUBLETREE by Hilton Jakarta – Diponegoro opened its doors to guests last week, the latest property in Hilton Worldwide’s Indonesian portfolio and the first DoubleTree by Hilton hotel in the country.

Located on a 1,400m2 plot of land in Cikini, Central Jakarta, DoubleTree by Hilton Jakarta – Diponegoro offers 253 guestrooms including executive rooms and 11 suites. It also features three dining outlets, a ballroom and meeting rooms, an outdoor swimming pool with a kid’s pool, and 24-hour business and fitness centres.

Martin Rinck, president, Asia-Pacific, Hilton Worldwide, said: “The opening of DoubleTree by Hilton Jakarta – Diponegoro marks the addition of a third brand to our portfolio in Indonesia.”

Hilton Worldwide’s two other brands present in Indonesia are Conrad, in Bali, and Hilton, in Bandung.

Looking ahead, the group will launch its Hilton Garden Inn brand in the Bali airport in August/September and a second property in Kuta, Bali in 2016. In the pipeline is Waldorf Astoria, which will open in Jakarta and Uluwatu, Bali in 2017.

Speaking to TTG Asia e-Daily in Jakarta, William Costley, vice president of operations – South-east Asia, Hilton Worldwide, said: “In Indonesia we are looking at developing Waldorf Astoria, Conrad, Hilton, DoubleTree by Hilton and Hilton Garden Inn. We would love to have each brand in Jakarta.

“In fact, Jakarta is so large that there could be more than one Hilton Garden Inn here, for example.”

In a mature market like Bali, Costley also saw demand for hotels like DoubleTree by Hilton and Hilton.

Other cities the group is looking at are Medan and Balikpapan. “Medan is the second biggest city in Indonesia, and has a combination of business and leisure markets while Balikpapan has oil and gas businesses,” Costley explained.

“Both are not luxury destinations so it won’t be a Waldorf or Conrad, but could be Hilton or Hilton Garden Inn,” he said.

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