Starwood rolls out education programme for travel trade

STARWOOD Hotels & Resorts has kicked off its global resorts campaign for 2012, which aims to both educate and reward travel industry members.

Travel professionals can Explore Destinations, Experience Luxury, and Earn Rewards by viewing a four-minute video designed to introduce the company’s range of resorts and travel options in various destinations around the world.

The video can be viewed at www.starwoodpro.com, the group’s web portal for trade players, and is available from October 1-14.

After completing the module, travel professionals will get a second night free when they book one resort night via the ProLearning page by December 31, 2012. The stay is valid from December 1, 2012 through December 31, 2013.

Chris Austin, vice president, global retail leisure and luxury sales for Starwood Hotels & Resorts, said: “We want our partners in travel to understand all the options we provide their customers, and we want our travel professional partners to experience it for themselves. We hope to welcome thousands of travel professionals to our resorts in the coming year as a result of this promotion.”

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