The rebranding of Villa Padierna Palace, a hotel located in Marbella in the south of Spain, into an Anantara branded property is the outcome of an integration drive that Thailand-based Minor Hotels has embarked on following its acquisition of NH Hotel Group in October 2018.
Following its rebranding, Villa Padierna – which is owned by the Villa Padierna group – will be managed by NH Hotel Group with immediate effect under a variable lease agreement.
Located in the Costa del Sol’s Golf Valley, the relaunched Anantara Villa Padierna Palace Benahavis Marbella Resort will become the first Anantara in NH Hotel Group’s home market of Spain and the second Anantara in Europe after the launch of the Anantara Vilamoura Algarve Resort in Portugal two years ago.
Dillip Rajakarier, CEO Minor Hotels, commented that the upcoming launch of Anantara Villa Padierna, Marbella Benahavís Resort “demonstrates our commitment to integrate Minor Hotels and NH portfolio of brands and operational expertise across our joint and expanding geographical footprint”.
Both Minor Hotels and NH Hotel Group have started to implement key integration strategies, bringing all of their hotel brands under a single corporate umbrella, now with presence in over 50 countries worldwide.
Two key integration initiatives include the transfer earlier this year of Minor Hotels’ Portugal and Brazil operations to NH Hotel Group to benefit from scale and geographic expertise as well as brand alignment of both hotel groups, so that the geographic operating clusters can best capitalise upon brand expansion and rebranding opportunities.
