PATA and the Japan Association of Travel Agents (JATA) have signed a new MoU, committing to bilateral promotions to develop the regional tourism industry.
Said Martin Craigs, CEO of PATA: “Japan is a giant of tourism, long valued for its high-quality outbound sector. In recent years we have seen the rise of destination Japan as an inbound entity too. This is a desirable and sustainable trend that PATA is keen to support.”
This year, PATA regional director – East Asia, Ivy Chee, will moderate a panel session at the JATA Tourism Expo Japan 2014 in September, on the theme The Rapidly Growing Asian Market and Its Significance for the Tourism Industry. Craigs will also give a presentation on the fast-growing Asian travel market and sustainable growth.
JATA Tourism Expo Japan 2014 will be held at Tokyo Big Sight, September 25-28.
Meanwhile JATA will continue to participate in PATA’s programme of work.
Jungo Kikuma, chairman of JATA, said: “After the next 10 years, Asia will become the new centre of gravity of tourism in the world. Taking this time’s partnership opportunity and joining hands with PATA, we would like to make every effort for tourism vitalisation as a driving force in the world tourism market.”
