Collinson Group’s 500 million pound (US$669.7 million), five-year investment programme, which is now accelerated by a new 350 million pound financing facility, will result in an expansion of its proprietary lounge network and investment in the Priority Pass airport experiences programme.
Priority Pass will see the development of digital, AI and data capabilities, and efforts to broaden its range of travel services for clients and travellers.
The investment builds on significant enhancements already underway across Priority Pass. These include a new enterprise-level technology platform leveraging modern data and AI architecture, alongside the global rollout of the new Priority Pass+ app. These enhancements are designed to create a more connected digital ecosystem for clients, partners and members, while enabling greater personalisation over time.
Collinson takes a long-term approach to growth, continually reinvesting in its businesses, clients and their customers, and partners. This has enabled Priority Pass to continue expanding its global network and developing new solutions and services, while growing ahead of the wider travel market.
An extensive part of Collinson Group’s investment programme will be focused on expanding its global airport lounge footprint, through Airport Dimensions, sister company to Priority Pass. This additional lounge capacity within the group will help to protect and enhance the experience available to Priority Pass members as global air passenger traffic is expected to almost double to nearly 19 billion journeys a year by 2045. Priority Pass recently surpassed 1,900 airport lounges and travel experiences worldwide, with its global network expanding by 6.7% over the past 12 months.
Christopher Evans, CEO of Collinson International, owners of Priority Pass, said: “Travel plays an increasingly important role in people’s lives. While operating costs across the travel industry continue to rise, so too do traveller expectations, with people seeking journeys that are more seamless, connected and personalised. That makes investment in the customer experience more important than ever before.
“This investment reflects a principle that has remained core to our business for more than 35 years: that investing in better travel experiences creates genuine value for our partners, our clients and travellers alike. Recent shifts in what technology can enable means we need to increase our investment levels to realise the value new technology can bring through Priority Pass, further allowing our clients to offer differentiated and personalised experiences to their customers.”
Soon to come enhancements in Priority Pass will include intuitive travel planning that leverages AI, past behaviours and real-time geo-location where enabled to proactively suggest suitable lounges and travel experiences for members’ journeys, along with easier activation, saved card functionality, biometric authentication, and email or mobile one-time verification.
