The Philippines Department of Tourism (DOT) and Newport World Resorts have signed a Memorandum of Understanding (MoU) to develop its entertainment sector for tourism, with live performances, cultural productions, culinary experiences, and other leisure attractions being the focus of destination development.
The partnership aims to encourage longer stays, increase visitor spending, and support repeat travel.
DOT secretary Maria Bernardita Angara-Mathay, said: “Entertainment has become one of the strongest reasons travellers choose to visit and return to a destination, and this partnership allows us to bring that experience to more Filipinos and international visitors alike.
“Through this collaboration, we hope to showcase Filipino talent and creativity as part of what makes the Philippines worth discovering.”
She added that there is also an opportunity to support the country’s creative economy, from performers to production teams, while integrating these experiences into broader campaigns to grow tourism nationwide.
Under the agreement, the DOT will integrate Newport World Resorts’ offerings into its Love the Philippines and Discover More to Love campaigns, support the promotion of original Filipino productions, and connect Newport World Resorts with tourism stakeholders in the Philippines and overseas markets.
Newport World Resorts will develop integrated stay, dine, and watch packages designed around experiential travel, build visitor itineraries centred on Metro Manila, and explore promotional rates and ticket offers that turn national tourism campaigns into bookable, ready-to-enjoy experiences for travellers.
A development that will contribute to the entertainment scene is Westside Resort, which is slated to open later this year with four theatre venues.
