Hong Kong Tourism Board recently concluded the Hong Kong Tourism Networking Event to Chengdu 2026 in China’s Sichuan province, where the Only in Hong Kong global campaign took centre stage.
Key mega events in the second half of 2026 – such as Hong Kong Wine & Dine Festival and Hong Kong WinterFest – as well as new tourism offerings were presented to more than 100 travel trade and media representatives from across Western China.
Peter Lam, chairman of Hong Kong Tourism Board, said Western China has long been one of Hong Kong’s key source markets in the Mainland. He hopes that collaborative exchanges between Hong Kong and Western China travel trade would attract more Chinese travellers to Hong Kong and build stronger repeat visitation.
Rosanna Law, secretary for culture, sports and tourism, sees “tremendous potential to promote multi-destination tourism featuring the two cities, attracting more international visitors to explore Hong Kong, Chengdu and other Chinese Mainland cities”.
Besides the networking event, Hong Kong Tourism Board also led a large-scale travel mission in Chengdu, connecting Hong Kong’s tourism professionals with nearly 100 industry representatives from Sichuan, Chongqing, Shaanxi, Guizhou and Yunnan, as well as online travel platforms such as Ctrip and Meituan, through business matching and networking.
The tourism board will continue to grow the Mainland market through various promotional platforms and industry collaborations.
