Global design firm Gensler has unveiled the conceptual masterplan for a 522-hectare tourism development in Vang Vieng, Laos, outlining a long-term vision centred on landscape, culture and sustainability.
Developed by Vang Villy Hill Co., the project spans Pakpor and Phoudindeng villages in Vang Vieng District, Vientiane Province, and will combine hospitality, recreation, cultural attractions and supporting infrastructure within a single destination.
Gensler developed the conceptual masterplan, including the overall vision, placemaking strategy, spatial framework and development principles to guide the project’s future development. The work was delivered by the firm’s Asia-Pacific and Middle East studios.
Rather than following a conventional resort model, the plan is designed around the site’s existing landscape, agricultural character and ecological systems. It incorporates nature-led planning, low-impact mobility, protection of water systems and long-term resilience.
Vang Vieng, long known as a backpacker destination, is increasingly positioning itself as a hub for nature-based tourism and higher-value visitor experiences.
“Across Asia, we are seeing a major shift in how destinations are being imagined and experienced,” said Steven Velegrinis, design director and regional leader for Cities & Urban Design at Gensler. “Travellers today are seeking deeper connections to nature, culture and well-being, while destinations are increasingly expected to deliver long-term environmental and social value alongside economic growth.”
The project expands Gensler’s tourism portfolio in South-east Asia, which also includes its work on Vingroup’s Blue Waves Theatre at Vinhomes Green Paradise in Vietnam.
