Vietjet has introduced Vietnam Halal Connect, a proposed platform designed to strengthen collaboration across the travel industry and support the growth of Muslim tourism to Vietnam.
The initiative was presented at the Vietnam Halal Tourism Conference 2026, where government representatives, international organisations and industry leaders discussed opportunities to attract more Muslim visitors through greater cooperation across the tourism sector.
Vietnam Halal Connect is envisioned as a platform linking airlines, airports, tourism businesses, halal certification bodies and technology partners to improve coordination and enhance the travel experience for Muslim visitors.
The proposal aligns with Vietjet’s strategy of expanding international connectivity while supporting Vietnam’s tourism sector. The airline operates more than 135 domestic and international routes connecting Vietnam with destinations across South-east Asia, South Asia, Central Asia and other markets with growing Muslim travel demand.
As part of the initiative, Vietjet plans to expand halal meal options, digital travel solutions and partnerships with tourism stakeholders, while supporting internationally recognised halal standards where applicable.
Ha Nang Viet, commercial director, Vietjet, said: “We see strong opportunities to strengthen Vietnam’s appeal among Muslim travellers through better connectivity and services that respond to their evolving travel needs. Through Vietnam Halal Connect, we hope to encourage closer cooperation across the travel value chain so that Muslim travellers can explore Vietnam with greater confidence and convenience.”
According to figures presented at the conference, Vietnam welcomed more than 21 million international visitors in 2025, including about 600,000 Muslim travellers.
