Sunway Hospitality Group has signed a memorandum of understanding (MoU) with Tourism Malaysia to support the Visit Malaysia Year 2026-27 campaign and promote Malaysia in international tourism markets.
Signed on June 15, 2026, the agreement will see the two organisations work together on marketing, trade engagement and destination promotion initiatives aimed at increasing visitor arrivals and strengthening Malaysia’s tourism profile globally.
The partnership will include joint campaigns targeting travel trade partners, media and influencers, alongside support for familiarisation trips and hosted experiences. Sunway Hospitality Group will also participate in overseas sales missions and international trade events with Tourism Malaysia.
To coincide with the agreement, Sunway Hospitality Group has launched a promotional campaign offering up to 30 per cent off room rates, complimentary room upgrades and double Discovery Dollars for GHA Discovery members. The offer is valid for bookings made until July 31, 2026, for stays through September 30, 2026.
Castaldi said the partnership would support Visit Malaysia Year 2026-27 while aligning with Sunway’s broader sustainability objectives and long-term commitment to Malaysia’s tourism sector.
Mohd Amirul Rizal added that the collaboration would combine Tourism Malaysia’s destination expertise with Sunway’s hospitality portfolio to expand the country’s reach among international travellers and support future tourism growth.
