Beyond Green is celebrating its fifth anniversary with the launch of a year-long programme focused on sustainable travel, alongside a donation initiative linked to its loyalty scheme.
The programme, titled Impact in Five, will run through 2026 and is intended to highlight the brand’s development since its launch in 2021 and outline its next phase of activity. The initiative coincides with Earth Day 2026.
As part of the launch, the I Prefer Hotel Rewards programme has reintroduced its Points for Good scheme, allowing members to donate loyalty points to support conservation and community projects. Donations will go to non-profit organisation Wild Impact, with I Prefer matching contributions up to one million points. The campaign runs from April 22 to May 31, 2026.
Funds raised will support projects in the Okavango Delta, including community and conservation ranger programmes focused on environmental education, climate resilience, and support for communities affected by human-wildlife conflict.
Since its formation by Preferred Travel Group, Beyond Green has expanded from 24 founding members to a broader portfolio of hotels, resorts and lodges that meet sustainability criteria across environmental, cultural and community areas. The brand has also developed partnerships with organisations including andBeyond, The Travel Foundation, 1% for the Planet, and Travalyst.
The platform has also expanded its activities to include advisory services through Beyond Green Consulting, alongside its hotel network.
“As we celebrate five years of Beyond Green, we’re honouring a growing global community united by a shared belief: that travel can and should be a catalyst for positive impact,” said Philipp Weghmann, president of Beyond Green.
“This milestone reflects the collective commitment of our members and marks the beginning of an ambitious new chapter focused on deeper collaboration, expanded services, and measurable results.”
