Minor Hotels has introduced Colbert Collection, a new global soft brand in the premium segment aimed at independent hotels.
The brand brings together properties that retain their individual identity while aligning with a shared focus on culinary and cultural experiences. It is designed for travellers seeking locally rooted stays and for hotel owners looking to access global distribution and operational support.
Colbert Collection draws inspiration from European café culture and the Colbert bistro in London, part of The Wolseley Hospitality Group, which is owned by Minor International, the parent company of Minor Hotels.
The brand is structured around three areas: guest interaction, local context and dining. These elements are intended to shape the guest experience through social spaces, connections to local culture and a focus on food and beverage offerings.
Minor Hotels said the brand supports its wider expansion in the soft brand segment, which has seen increased demand from independent hotel owners seeking flexible affiliation models. Properties joining the collection will have access to the group’s commercial systems, including distribution, revenue management and loyalty programmes, while maintaining their individual positioning.
Colbert Collection forms part of Minor Hotels’ broader portfolio, which includes brands such as Anantara, Tivoli, Avani, NH Collection and Oaks. The group is expanding through a mix of ownership, lease, management and franchise agreements, with a focus on asset-light growth through management and franchise contracts.
The brand will debut in Italy with its first property scheduled to open in spring 2026. Further expansion is planned in destinations including the UK, Spain, Austria and the UAE.
“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand captures specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike.
“It celebrates individuality and invites guests to discover hotels that are deeply rooted in their own worlds while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, while supported by the strength of our global commercial powerhouse and operational expertise.”
