Airalo has signed a letter of intent with Busan Metropolitan City to support tourism initiatives and improve digital connectivity for international visitors.
The agreement includes plans to provide 100,000 free eSIM voucher codes for travellers visiting Busan, along with destination-specific eSIM packages designed to offer mobile data access during their stay.
The partnership also covers collaboration on tourism-related initiatives, including support for start-ups in the sector through marketing programmes, international expansion and technology development linked to eSIM services.
Airalo will also offer discounted eSIM services for Busan residents travelling overseas, including young professionals seeking opportunities abroad.
The agreement extends to supporting international events hosted in Busan, with foreign participants expected to receive free or discounted eSIM services. Both parties plan to run joint marketing campaigns aimed at increasing adoption of eSIM technology among visitors.
Airalo will provide aggregated data on international visitor connectivity patterns, including usage trends by nationality, activation timing and data consumption. These insights are intended to support tourism planning and policy development.
Busan recorded 3.64 million international visitors in 2025, an increase of 24 per cent compared with the previous year.
The signing ceremony took place at Busan City Hall and was attended by Busan mayor Park Heong-Joon and Melvin Ng, senior director, Asia-Pacific at Airalo.
“This partnership represents Airalo’s first collaboration with a local government in South Korea, and we are proud to support Busan’s vision of welcoming five million international visitors annually,” said Melvin Ng, senior director, Asia-Pacific at Airalo.
“This agreement will not only provide free eSIM services for international visitors to Busan but also offer benefits for Busan citizens traveling abroad. At a time when travel costs are rising globally, these initiatives will help reduce connectivity costs for travellers while strengthening Busan’s competitiveness as an international tourism destination,” added Park Heong-Joon, mayor of Busan.
