Macao International Travel (Industry) Expo’s 14th edition, taking place from April 10 to 12, will boast several core zones aligned with travel and tourism growth opportunities.
New to MITE 2026 is the Culture and Creativity Hub. Designed to appeal to Gen Z travellers, the hub will feature local cultural and creative IPs familiar to this segment, alongside creative workshops.
Visitors to the Culture and Creativity Hub will also be able to interact with Macau’s tourism mascot, Mak Mak. The mascot will headline a themed photo gallery, while authorised Mak Mak products will be available for purchase on site, supporting a wider rollout of the character.
In line with growing global interest in medical tourism, MITE 2026 will welcome the Macao Medical Center of Peking Union Medical College Hospital (PUMCH), part of The Islands Healthcare Complex, as a first-time exhibitor. The centre will showcase high-end medical equipment to highlight its smart healthcare innovations. It will be joined by other health-related organisations, including the Traditional Chinese Medicine Cultural Experience Museum, the Hengqin Pien Tze Huang Museum, and Guangzhou Pharmaceutical Group.
Further emphasising the importance of medical tourism in Macau’s strategy, MITE 2026 will partner with the Hengqin Economic Development Bureau to organise the Macao-Hengqin Wellness Traveller Forum, held alongside the event. Attendees will also be able to visit health institutions in Macau and Hengqin.
In addition, the Macao University of Tourism Studies, in conjunction with the China Tourism Academy Data Center of the Ministry of Culture and Tourism, will host the 2026 Guangdong-Hong Kong-Macau Greater Bay Area Tourism Development High-Level Forum on October 1 to explore opportunities in the silver economy.
A spotlight on travel technology is also planned. The Tourism Tech Pavilion will bring together companies such as Amap (known as Gaode Map in Greater China), iFlytek and CTM, while the Low-Altitude Economy Pavilion will feature firms including DJI and EasyCar, showcasing developments in urban air transport and low-altitude tourism.
The MITE 2026 website will also introduce a real-time chat service and a robot-based media platform, where robots will collaborate with overseas influencers on live streams.
Another highlight is a focus on Asia-Pacific collaboration, with travel agencies launching multi-destination itineraries. A Travel Passport will allow visitors to collect stamps at participating booths for a chance to enter a lucky draw. This initiative coincides with Macau’s hosting of the 13th Asia-Pacific Economic Cooperation Tourism Ministers’ Meeting and the 67th Working Group Meeting.
This regional focus extends to the Asia-Pacific Sustainable Gastronomy Showcase, where food, wine and coffee sections will offer MITE 2026 visitors both tasting and learning experiences.
MITE 2026 will also support global tourism through a collaboration between the Macao Commerce and Investment Promotion Institute and the Macao Government Tourism Office to host the Promotion of China, Spain and Portugal Tourism Products – Corporate Session. The Portugal and Spain pavilions will also return.
Continuing Macau’s investment in halal tourism, MITE 2026 will expand its Silk Road • Halal Products Pavilion to showcase Muslim-friendly facilities. At the same time, the Muslim Tourism Opportunities Networking Salon will provide industry players with insights and case studies on developing this segment.
