The growing volume and evolving purpose of travel is fuelling the influential power of travel on consumer behaviour, and studies conducted by Collinson International have continually shown travel-related rewards’ ability to shape customer engagement outcomes.
In this episode of TTG Conversations: Five Questions, Rohan Bhalla, vice president of business solutions, Asia-Pacific at Collinson International, explains why travel rewards are such valuable customer engagement tools, the range of companies that are incorporating travel rewards into their loyalty programmes, and the business opportunities for travel and tourism suppliers in the space of travel rewards.
