Centara Hotels & Resorts has outlined double-digit revenue growth in 2025, driven by portfolio expansion and the full opening of The Atollia by Centara Hotels & Resorts in the Maldives.
Group revenue rose 10 per cent year-on-year to 12,318 million baht (US$380 million). Revenue per available room (RevPAR) increased five per cent, supported by a four per cent rise in average room rate to 5,922 baht. Hotel business profit declined slightly due to development costs and the completion of a 50-key villa extension at Centara Karon Villas Phuket.
For 2026, the company is targeting revenue growth of 14 to 15 per cent, supported by tourism recovery in Thailand, new openings and property renovations. Two resorts – Centara Grand Beach Resort Hua Hin and Centara Grand Beach Resort & Villas Krabi – will undergo repositioning, with the Krabi property set to relaunch as Centara Reserve Krabi by year-end. RevPAR is projected to reach 4,600-4,800 baht, compared with 4,281 baht in 2025.
Centara plans to open five properties in 2026. The group entered Nepal in January with the 42-key Himalayan Hideaway Resort Pokhara, The Centara Collection. Upcoming openings include Centara Life Namba Hotel Osaka, two properties in Van Don, Vietnam, totalling 977 keys, and Centara Life Hotel Surat Thani in Thailand.
Sales and marketing activity will include roadshows in 18 countries, while brand initiatives will focus on the rollout of the Centara Grand Experience and further development of the Centara Reserve brand.
Technology investment continues, including the expansion of the Centara Data Warehouse, a new booking engine designed for future AI integration, and the Centara App, which has recorded 100,000 downloads since its December 2025 launch.
The company also reported sustainability progress in 2025, including reductions in energy use (26 per cent), water consumption (33 per cent), waste-to-landfill (23 per cent) and emissions (24 per cent). Solar panels were installed at 18 properties. Centara achieved GSTC certification across its portfolio and maintained inclusion in the S&P Global Sustainability Yearbook 2026.
Centara Hotels & Resorts CEO Thirayuth Chirathivat shared: “2025 was a highly productive year for Centara, despite ongoing headwinds across the global travel and hospitality sector. As our international portfolio expands and more travellers experience our distinctive, family-centric style of hospitality, we remain firmly on track to achieve our long-term growth ambitions.
“In the year ahead, we look forward to creating even more exceptional experiences for our guests as we continue progressing toward our goal of becoming a top 100 global hotel group by 2027.”
