Entering its second year of operations, Mora Group aims to strengthen its position in the tourism market through the strategic expansion of its hotel network and the establishment of an integrated hospitality ecosystem.
Speaking at a recent meet-the-media event in Jakarta, founder and CEO Andhy Irawan revealed that the group – launched in July 2024 – now manages six operational hotels in Surabaya, Yogyakarta and Banjarbaru, South Kalimantan, with another six projects under development in Indonesia.
This year, Mora Group is set to open hotels in Ciwidey, Bandung, in April and in Palu, Central Sulawesi, in November.
Additional projects are underway in Jakarta, Palembang, Balikpapan and Pasuruan, East Java, with gradual completion targeted over the next two years.
To support development, Mora Group has established a strategic partnership with a Japanese capital company specialising in upscale hotels.
Through this collaboration, the group plans to develop properties with 500 to 700 rooms in Jakarta, alongside smaller-scale hotels in Surabaya and villa-type properties in Bali.
Beyond its domestic footprint, Mora Group is preparing for international expansion through joint ventures in Jeddah and Mecca, Saudi Arabia. Its global ambitions also include planned property acquisitions in Japan and the exploration of investment opportunities in Dubai.
Over the next five years, Mora Group aims to operate at least 30 properties while maintaining service standards.
However, Andhy emphasised that the company’s expansion strategy is “not only to pursue the growth in property numbers, but to prioritise quality.”
“Our vision is not to become the largest group, but to be a company that is trusted by stakeholders. Trust is the main asset in building a long-term business,” Andhy said.
Beyond hospitality, Mora Group is also developing a broader business ecosystem integrating information technology, food and beverage, commercial services and construction. To streamline operations, the group has introduced a dashboard-based system that monitors real-time business performance across all properties.
Its F&B division is simultaneously expanding through “Hermier”, a coffee and pastry concept targeting younger consumers, with plans to enter major airports and cities across Indonesia.
To consolidate this structure, the group has formed a holding company comprising Mora Hospitality, Technology, Commercial, Academy, Capital and Construction divisions, with a long-term ambition of becoming a “super holding” entity.
“By focusing on robust systems and human resource development, our aim is to ensure all units operate within a single, seamless ecosystem,” he said.
