Indonesia has unveiled MaiA, an AI platform designed specifically to enhance the quality of national tourism services. The system, part of the Tourism 5.0 programme, was introduced by tourism minister Widiyanti Putri Wardhana at the Sapta Pesona Building in Jakarta on November 28, 2025.
MaiA (Meticulous artificial intelligence of Indonesia) is accessible via the official Indonesian tourism website and represents a key step in the country’s digital tourism evolution. The platform aims to serve as both an intelligent curator and a digital travel companion, offering features such as personalised destination recommendations, automatic itinerary creation, interactive maps, and multilingual destination summaries.
The technology is intended to respond to changing traveller behaviour, supporting tourists who increasingly seek personal, efficient, and easily accessible experiences. Beyond providing practical travel tools, MaiA strengthens the connection between visitors and the culture, experiences, and stories of Indonesia.
The launch event was attended by government officials, tourism associations, industry partners, and national and international media, highlighting the government’s commitment to establishing a smart, inclusive, and sustainable tourism ecosystem.
Widiyanti commented at the event: “The launch of MaiA is the actual implementation of the government’s commitment to establishing a smart, inclusive, and sustainable tourism ecosystem.”
She added: “This is our step toward shaping tourism that is not only beautiful to behold, but also intelligent and inclusive for all. Let us welcome MaiA as a step forward toward a more adaptive, competitive, and world-class future for Indonesian tourism.”
