Emirates and OpenAI have entered a strategic collaboration to advance AI adoption and innovation across the airline.
The collaboration will include enterprise-wide deployment of ChatGPT Enterprise, supported by tailored AI literacy programmes, technical exploration, and executive strategic alignment to embed AI capabilities across the organisation.
The partnership will explore practical use cases, develop an internal AI champion network, and establish an AI Centre of Excellence. It will also identify areas to enhance and expand AI capabilities across the organisation, covering the skills, processes and technology required.
Emirates will gain early access to AI research and emerging developments, and collaborate on government-led innovation projects and accelerators. Leadership sessions will be run jointly to examine practical applications, build support for AI initiatives, and provide leaders with insight into OpenAI’s product roadmap.
Technology teams from both organisations will work together to optimise the integration of OpenAI’s models, establish rapid prototyping and deployment practices, and provide sandbox environments to accelerate experimentation across generative AI use cases.
The airline said it aims to develop practical and scalable AI solutions that benefit travellers, communities, the wider industry, and all its brands and businesses.
Ali Serdar Yakut, executive vice president IT, Emirates Group, said: “We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience. Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.”
Rod Solaimani, regional director, MENA & Central Asia at OpenAI, added: “Emirates Group has laid out a bold vision for how AI can transform the future of aviation. With this collaboration, we’re proud to help them bring that vision to life – embedding intelligence across their operations, empowering teams with powerful new tools, and reimagining the travel experience for millions of customers.”
