Tourism and Events Queensland (TEQ) has launched its first global partnership with Klook, a collaboration which will run from January to June 2026, targeting six key Asian markets: Japan, South Korea, Hong Kong, Taiwan, Singapore and the Philippines.
The digital marketing campaign is designed to inspire travel, convert interest into bookings, and showcase Queensland’s diverse tourism offerings, generating benefits for local operators.
The partnership builds on TEQ’s new brand, That Holiday Feeling, and leverages Klook’s digital network and marketing channels, including its Klook Kreator programme. By sharing destination stories and rich content across digital platforms, the campaign aims to connect with travellers seeking authentic experiences and position Queensland as a leading holiday destination. The multi-million-dollar initiative seeks to drive bookings, deepen engagement, and encourage visitors to explore the region more fully.
Aligned with the Queensland Government’s 20-year tourism plan, Destination 2045, the partnership represents the first in a series of global commercial and strategic activations to reinforce Queensland’s international presence.
Craig Davidson, CEO of TEQ, shared: “This partnership marks a significant step in Queensland’s global tourism strategy. By joining forces with Klook, we’re amplifying Queensland’s presence in key Asian markets while also creating a seamless path for travellers, from inspiration right through to booking. Together, we’ll position Queensland as a must-visit destination, delivering real benefits for our tourism operators and communities.”
Henry Hooper, managing director of Americas, Oceania, UK and Europe, Klook, added: “Today’s travellers are seeking more than just places to visit; they’re looking for meaningful moments and genuine connection. Together, we’re opening the door to deeper discovery, connecting them to Queensland’s rich tapestry of authentic local experiences, and inspiring them to uncover more purposeful adventures along the way.”
