Vietnam’s Phu Quoc is cementing its place as a leading luxury island destination, thanks to the growing number of high-end properties that offer the wellness and relaxation getaways affluent travellers are seeking.
Sriram Kailasam, general manager of Regent Phu Quoc, which celebrated its third anniversary in April, said since the property opened its doors, Phu Quoc has seen “significant” changes in tourism trends.
“One of the most notable developments has been a surge in airlift to the island, combined with its visa exempt status, which has greatly boosted visitor numbers,” he said. “Travellers are increasingly seeking authentic experiences that enable them to connect with the local culture and environment while enjoying top-notch hospitality.”
In the three years the property has been open, Kailasam has noted a growing demand for luxury wellness retreats, adventure activities and culinary experiences that showcase regional flavours. Additionally, travellers are seeking more flexible booking options and personalised services.
Kailasam added that one of Regent Phu Quoc’s greatest achievements in the last three years has been that nearly 25 per cent of its guests are repeat visitors.
“In just three years, we have successfully hosted two buyouts for international organisations and have nearly 25 per cent of our guests returning, which indicates that we’re on the right track.”
He said this has been driven by its loyalty programme, IHG One Rewards, which offers tailored benefits, such as room upgrades, flexible check-in and check-out and bespoke itineraries. Each season, the property also introduces different programmes. For example, the Monsoon Programme focuses on wellness.
“These unique seasonal experiences help foster a deep connection with our guests, ensuring that each visit is truly memorable,” Kailasam said.
However, he said one of the biggest challenges is Phu Quoc’s limited connectivity to Europe and the Middle East through full-service airlines, which is “essential for a destination like Phu Quoc, and for luxury resorts”.
“On a positive note, we have seen an increase in regional connectivity through low-cost carriers, making it easier for travellers to reach us quickly and efficiently,” Kailasam added.
