When The White Lotus Season 2 aired on screens in October 2022, Expedia recorded a 300 per cent increase in searches all over the world for San Domenico Palace, Taormina, A Four Seasons Hotel, and Sicily, where the drama series was set and filmed. A similar frenzy erupted when Season 3 was announced, according to Lavinia Rajaram, Asia travel expert and director of public relations at Expedia Group, and this time Thailand is the beneficiary.
In this episode of TTG Conversations: Five Questions, Rajaram discusses the persuasive power TV shows, music videos and concerts have on travel and tourism desires and bookings, the business impact The White Lotus Season 3 is having on Koh Samui, Bangkok and Phuket, and what travel suppliers and destination marketers should do to leverage business opportunities gifted by hit shows and music videos.
